The document outlines the pain points and requirements for redesigning a website, including an outdated CMS, limited training materials, and poor visitor experiences. It recommends using WordPress and DreamHost to build a new intuitive site that easily integrates social media and allows visitors to make donations and purchases. The new site design proposed includes clear navigation, immediate access to resources, and static widgets for interactions. Next steps include staff adding remaining content and testing the new site before launch.

1. Arden J. Zich

2.  Outdated CMS (content management system)
 CMS editing not intuitive (administrative updates not WYSIWYG)
 Insufficient internet-based training materials
 Poor visitor experiences
 Limited technical support
Pain Points

3.  Intuitive CMS that is kind to non-techies
 Easily-sourced technical support via social media
 Integrates well with other social media (Face Book, Twitter)
 Easy to design and modify site features
 Allows visitors to easily find content, make donations, and transact
purchases
 Minimal costs to build and maintain
Website Requirements

4.  Use Word Press for CMS (free basic features)
 Use DreamHost to eliminate annual hosting fee (free for NPOs)
 Redesign site content and navigation
 Allow visitors to complete all purchase information from the site
Recommendations

5.  Home page has 3 additional pages of mixed content below the fold
 Two separate navigation menus with related selections
 Limited visibility of education programs
 Limited social media account links provided, others not connected
 Similar information is displayed in two or more places
Current Site - Issues

6.  Clear navigation and immediate visibility of resources on left
 Basic information on home page
 Static widgets on right clarify and ease methods for interaction
New Site

7.  Selecting a third-tier option from the dropdown navigation often
takes several tries
Current Site - Issue

8.  Two-tiered navigation allows quick and easy access to the desired content
New Site

9.  Text can be difficult to read over multi-colored background
Current Site - Issue

10.  Text is easy to read against a single-colored background
New Site

11.  Getting to the Pay Pal donation link requires several clicks
Current Site - Issue

12.  Direct donation link to Pay Pal is visible on every page
New Site

13.  Membership information displayed on two pages, only one page allows online orders
 Online orders don’t allow visitors to select clothing size or add comments
Current Site - Issues

14.  Memberships (one page) is a choice under Donate
 Forms allow visitors to provide all required transaction
information; alerts and confirms purchase to staff
 Purchases completed through Pay Pal (no additional data
security required)
New Site

15.  Latest news displays newsletters only; all other recent news and
events are added to the home page
Current Site - Issue

16.  News and Events page captures all recent alerts, fundraisers, newsletters, special
occasions, and events
 Events widget displays upcoming events on every page
 Potential to feature blog posts here
New Site

17.  Staff takes ownership of:
 Adding remaining required content and missing media
 Testing site prior to launch
 Enabling new site with existing URLs
 PROMOTION!
Next Steps

18.  New Website Project Management: Arden Zich
 Requirements Gathering
 Content Consolidation
 Content Creation
 Site Design
 Site Build
 Site Media (various)
 Site Support Documentation
 Presentation Photos: http://www.morguefile.com/
 kamuelaboy
 Hotblack
 arvydas
 Alvimann
Credits
Creative solutions for
information needs