The document discusses the importance of data quality and management. It notes that over 50% of attendees at a conference reported data quality as a top issue. The presentation then covers how poor data quality occurs, the benefits of improved data, and the data enhancement process. Examples are provided of raw legacy data and the same data after being enriched through standardization, classification, and adding additional details. The findings indicate that data cleansing cannot be avoided and is an ongoing process that requires assessment, tools, clear expectations, and defined processes for new data.