1. The document discusses Start Music, a proposed online platform that aims to help musicians and producers share and promote their music more easily. 2. It outlines how Start Music works, including allowing users to upload songs, have them rated by other users, and get them promoted on social networks. Musicians and producers can also register songs for copyright protection. 3. Financial projections estimate that Start Music could become profitable within 2 years and generate over $5 million in annual revenue within 5 years through advertising, song registrations, and affiliate programs.

1. Prepared By: Igor Pirôpo Tiago Britto Start Music: Making your dream come true

2. The Problem Current Situation Market Numbers How It Works How to Make Money? Market Numbers Competition Marketing And Sales Strategy Cash Flow Financial Data Final Considerations 12. Video Summary

3. Composer/Musician Difficulty of creating melody Needs to lessen demand overload. The Problem Difficulty of spreading songs Difficulty to register the song Producer/Artist

4. Accordiing to “Grupo Notável”, 400 songs are received per month. Knock on Doors Sending E-mails Cd’s And Dvd’s Current Situation

5. How It Works? The New Alternative!!

6. How It Works

7. How It Works will send the message for the social networks and get more users

8. Ranking (Top 10) Receives music filtered (filtering of songs) Upload Song Popular Jury How It Works

9. How It Works

10. Popular Jury How it works: You only give one grade for song and you can’t give grades to your songs.

11. How It Works:

12. How It Works:

13. How It Works:

14. R$ 280 million US$ 7 billion Approximately 1.1 billion of songs had been dowloadead from legal sites Market Numbers Source: Source: Source:

15. ECAD has a database with approximately 1.4 million songs registered until December 2008 Market Numbers Biblioteca Nacional has approximately 8 million registered songs Payment of Copyrights

16. Important Commentaries O Escritório Central de Arrecadação e Distribuição Ecad is the responsible agency for collecting and distributing the copyrights in Brazil. It is a private institution without lucrative ends. Lei nº5.988/73 Lei Federal nº 9.610/98 .

17. Important Commentaries Tecnobrega don’t use legal cds to make artists famous. Tecnobrega is a clue that we dont need to make money with cds. If i’m a composer i will make my money when someone reproduct my song and if i’m a producer i will make money when i sell concerts and shows. With the song Rebolation, Parangolé now is one of the bands that makes more concerts in Brazil. More than 30 shows. M ore than 30 shows are programmed in March

18. Register Free Monthly payment of R$ 290,00 How do We Make Money? Composer/Musician Producer/Artist

19. - Affiliate program (15% of sales of musical instruments) Other ways to make money:

20. - Sell advertising direct Other ways to make money:

21. - Video Clip Competition A recorder will sponsor a competition between the users The winner will make a cd with the recorder Other ways to make money:

22. - Registering Songs Pay: R$ 39,00 Pay: R$ 20,00 Win: R$ 19,00 Other ways to make money:

23. Competition: Features Competitors Musicians to create melody - - Sample music - - - Information to Register and receive copyrights - - - Contact producer/ artists - - -

24. Marketing And Sales Strategy STEP 1 Attract composers/musicians to Start Music STEP 2 Attract producers/artist to Start Music

25. Team

26. Cash Flow Payback Time 26 months Funding R$197.830,00 Development Expansion Sell the Company

27. Net profit

28. Financial data This investment will be to: Buy materials for office (R$ 20.000) Pay periodic expenses (R$48.000,00) Salary of TI,Internet and marketing (108.000,00) Web desing and professional use . (27.680,00)

29. Exit investment strategy Sell R$ 25.880.234,30 Biggest player music entertainment company Other big players.

30. Financial Settings About the Start Music income sources (advertisers and members), the following premises are considered: 1. For advertisers Advertising Year 1 Year 2 Year 3 Year 4 Year 5 Revenue - R$ 759.120 R$ 1.245.900 R$ 1.952.850 R$ 2.777.463 R$ 4.144.949 Quantity of advertisers Composers/ musicans 900 1350 2025 3037 4556 Producers/ Artists 15 90 195 284 453 Converting Rate (Composer and musicans) - 0 20% 50% 75% 100% Churn rate (yearly) - 0 10% 7% 5% 5%

31. Composer/Musician Second Place at Fama program Adelmo Casé: Video

32. Producer/Artist Video Claudia Leite: Bell Marques: 13 million

33. Start Music: Making your dream come true Tiago Britto: [email_address] (71) 8167-6210 Igor Pirôpo: [email_address]

34. Competition:

35. Competition: The Slow Death of a Social Network

36. Financial Statement Start Music revenues in five years D.R.E Unit value: Revenues Producers 290 Songs register 39,9 Affiliate program 200 Programa de Afiliados: 15% Quant/ Ano 2011 Resultado 2011 Quant/ Ano 2012 Resultado 2012 R$ 793.920,00 R$ 1.628.700,00 25 R$ 87.000,00 200 R$ 696.000,00 900 R$ 430.920,00 1350 R$ 646.380,00 104 R$ 249.600,00 104 R$ 249.600,00 8000 R$ 14.400,00 10400 R$ 18.720,00 Quant/ Ano 2013 Resultado 2013 Quant/ Ano 2014 Resultado 2014 Quant/ Ano 2015 Resultado 2015 R$ 2.318.250,00 R$ 3.459.543,60 R$ 5.236.277,60 300 R$ 1.044.000,00 480 R$ 1.670.400,00 768 R$ 2.672.640,00 2025 R$ 969.570,00 3037 R$ 1.454.115,60 4556 R$ 2.181.412,80 104 R$ 249.600,00 104 R$ 249.600,00 104 R$ 249.600,00 15600 R$ 28.080,00 24960 R$ 44.928,00 39936 R$ 71.884,80

37. Pre-Money valuation Our Intelectual Capital (Team and Advisers) Our Projection for five years Networking Partnership Expected Revenues Our Knowledge in the music Industry Our musicans and coomposers

38. Pre-Money valuation The sales price is calculated based on the following premises (around 5 five years): Avarage indicators fundamentalist: PL: UOL 10,65 PL: Start music 10,00

39. Músicas registradas por ano The sales price is calculated based on the following premises (around 5 five years): Avarage indicators fundamentalist: PL: UOL 10,65 PL: Start music 10,00