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3Q13 Results
Conference Call
October 25, 2013
DISCLAIMER

This presentation contains forward-looking statements regarding the
prospects of the business, estimates for operating and financial results, and
those regarding Cia. Hering's growth prospects. These are merely projections
and, as such, are based exclusively on the expectations of Cia. Hering
management concerning the future of the business and its continued access
to capital to fund the Company’s business Plan. Such forward-looking
statements depend, substantially, on changes in market conditions,
government regulations, competitive pressures, the performance of the
Brazilian economy and the industry, among other factors and risks disclosed
in Cia. Hering’s filed disclosure documents and are, therefore, subject to
change without prior notice.
AGENDA

Operating Performance
3Q13 Results
Outlook
3Q13 OVERVIEW
Gross Revenues (R$ million)

Hering Store Network (Sell Out R$ million)

3Q12
R$ 279.7

+10.7%

R$ 309.8

R$ 33.8

+36.0%
+4.2%
+7.5%

R$ 24.9

R$ 7.5

+5.3%

-2.4%

-

R$ 38.4

R$ 23.2

+71
Stores

R$ 46.1

R$ 36.8

Foreign
Market

+8.1%

3Q13

R$ 7.9

R$ 388.4

+12.0%

303.0

Distribution Network

303.0

327.5

3Q12

R$ 435.0

303.0

Expansion

SSS

3Q13

EBITDA (R$ million)

3Q12

3Q13

% Domestic
Market 3Q13

% Growth

Multi-brand
Retail

16,963
clients

17,717
clients

51.4%

19.3%

Franchises

502
stores

614 stores

36.1%

8.4%

Webstore

3 stores

3 stores

1.3%

-3.0%

Own Stores

62 stores

69 stores

11.2%

-1.4%

Channel

23,0%

22,8%
10.8%

74.4

82.5

3Q12

3Q13

EBITDA

EBITDA Margin

4
HERING STORE NETWORK PERFORMANCE

 Positive SSS performance in July, which was not sustained
throughout the subsequent months.
 July sales were important for normalizing the network´s
inventory
5
AGENDA

Operating Performance

3Q13 Results
Outlook
SALES PERFORMANCE
Gross Revenues per Brand (R$ million)

Gross Revenes per Channel (R$ million)

7.5%

23.2
36.8

-1.4%

24.9
38.4
4.2%

46.1

33.8

47.6
5.5

47.0
5.3
-3.0%

151.5
36.5%

139.8
8.4%

279.7

12.1%

309.8
19.3%
180.5

3Q12
Hering

3Q13
Hering Kids

PUC

dzarm.

3Q12
Multibrand Retail

215.4

3Q13
Franchise

Webstore

Owned Stores

In 3Q13, Gross Revenues reached R$ 435.0 million (+12.0%) with double digit growth
across Hering and Hering Kids brands.
7
GROSS PROFIT AND EBITDA
Gross Profit and Gross Margin (R$ million)

EBITDA and EBITDA Margin (R$ million )

46.2%

45.1%

44.9%

43.9%

23.0%

22.8%
10.8%

13.9%
142.2

162.0
74.4

3Q12
Gross Profit

3Q13
Gross Margin

Cash Gross Margin

82.5

3Q12

3Q13
EBITDA

EBITDA Margin

1.0 p.p. expansion in gross margin due to lower promotional activity in the quarter,
compensated by the PPR (Profit Sharing Program) provisioning, keeping the EBITDA
margin pratically stable.

8
NET INCOME
Net Income (R$ million)

16.9%

16.1%

6.7%

54.6

3Q12
Net Income

58.3

3Q13
Net Margin

+6.7% growth in Net Income, as a result of EBITDA growth combined with higher
Income & Social Contribution Taxes.
9
CAPEX

SAP Project – Phase 2

Capex (R$ million)

25.4
Implementation 2nd Phase
(Project Jul/2011-Jan/2014)

2.4
0.8

19.9
1.5
0.3

•
•

7.5

27.6%

5.4

2014

•

Production

14.7

12.7

2008
3Q12
Industry

Future

Sales
Logistics

3Q13
IT

Others

Implementation 1st Phase
(Project Aug/2007-Mar/2008)
•
•

Back-Office
Accounting

Stores

CapEx totalled R$ 25.4 million in 3Q13, with highlight to IT infrastructure (R$ 7.5
million) due to the process of extending the SAP to the commercial and logistics
departments.

Time
SAP Project
Inventory* (Items)

2Q13

3Q13

Inventory w/ SAP

4Q13

1Q14

Additional Inventory SAP Preparation

2Q14
Previous Year

*Finished Goods + Resale Goods

The Company is carrying additional inventory due to the preparation for
implementing the SAP and foresees a normalization of inventory levels throughout
1S14.

11
CASH FLOW

Cash Flow - Consolidated (R$ thousand)

3Q12

3Q13

Chg.

EBITDA
Non cash items
Current Income tax and Social Contribution
Working Capital Investment
Decrease in trade accounts receivable
Decrease (increase) in inventories
Increase in accounts payable to suppliers
Increase in taxes payable
Others
CapEx
Free Cash Flow

74,431
815
(18,022)
48,779
33,835
(10,459)
20,610
(1,748)
6,541
(19,875)
86,128

82,461
1,345
(19,099)
(6,717)
63,151
(84,008)
21,735
(5,043)
(2,552)
(25,405)
32,585

8,030
530
(1,077)
(55,496)
29,316
(73,549)
1,125
(3,295)
(9,093)
(5,530)
(53,543)

Free Cash Flow of R$32.6 million, afected mainly by the punctual increase in inventory
due to the preparation for implementing the SAP.
12
AGENDA

Operating Performance
3Q13 Results
Outlook
OUTLOOK
 Challenging business enviornment throughout the next quarters.
 Evolution of the organizational structure of the Company with a focus on Brand Management
 1st Cia. Investor Day: Dec/10

14
INVESTOR RELATIONS TEAM

Fabio Hering – CEO
Frederico Oldani – CFO and IRO
Alissa Prince – IR Manager
Daniel Popovich – IR Analyst
Tel. +55 (11) 3371-4867
E-mail: ri@hering.com.br
Website: www.ciahering.com.br/ri

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Cia hering 3Q13 earnings presentation

  • 2. DISCLAIMER This presentation contains forward-looking statements regarding the prospects of the business, estimates for operating and financial results, and those regarding Cia. Hering's growth prospects. These are merely projections and, as such, are based exclusively on the expectations of Cia. Hering management concerning the future of the business and its continued access to capital to fund the Company’s business Plan. Such forward-looking statements depend, substantially, on changes in market conditions, government regulations, competitive pressures, the performance of the Brazilian economy and the industry, among other factors and risks disclosed in Cia. Hering’s filed disclosure documents and are, therefore, subject to change without prior notice.
  • 4. 3Q13 OVERVIEW Gross Revenues (R$ million) Hering Store Network (Sell Out R$ million) 3Q12 R$ 279.7 +10.7% R$ 309.8 R$ 33.8 +36.0% +4.2% +7.5% R$ 24.9 R$ 7.5 +5.3% -2.4% - R$ 38.4 R$ 23.2 +71 Stores R$ 46.1 R$ 36.8 Foreign Market +8.1% 3Q13 R$ 7.9 R$ 388.4 +12.0% 303.0 Distribution Network 303.0 327.5 3Q12 R$ 435.0 303.0 Expansion SSS 3Q13 EBITDA (R$ million) 3Q12 3Q13 % Domestic Market 3Q13 % Growth Multi-brand Retail 16,963 clients 17,717 clients 51.4% 19.3% Franchises 502 stores 614 stores 36.1% 8.4% Webstore 3 stores 3 stores 1.3% -3.0% Own Stores 62 stores 69 stores 11.2% -1.4% Channel 23,0% 22,8% 10.8% 74.4 82.5 3Q12 3Q13 EBITDA EBITDA Margin 4
  • 5. HERING STORE NETWORK PERFORMANCE  Positive SSS performance in July, which was not sustained throughout the subsequent months.  July sales were important for normalizing the network´s inventory 5
  • 7. SALES PERFORMANCE Gross Revenues per Brand (R$ million) Gross Revenes per Channel (R$ million) 7.5% 23.2 36.8 -1.4% 24.9 38.4 4.2% 46.1 33.8 47.6 5.5 47.0 5.3 -3.0% 151.5 36.5% 139.8 8.4% 279.7 12.1% 309.8 19.3% 180.5 3Q12 Hering 3Q13 Hering Kids PUC dzarm. 3Q12 Multibrand Retail 215.4 3Q13 Franchise Webstore Owned Stores In 3Q13, Gross Revenues reached R$ 435.0 million (+12.0%) with double digit growth across Hering and Hering Kids brands. 7
  • 8. GROSS PROFIT AND EBITDA Gross Profit and Gross Margin (R$ million) EBITDA and EBITDA Margin (R$ million ) 46.2% 45.1% 44.9% 43.9% 23.0% 22.8% 10.8% 13.9% 142.2 162.0 74.4 3Q12 Gross Profit 3Q13 Gross Margin Cash Gross Margin 82.5 3Q12 3Q13 EBITDA EBITDA Margin 1.0 p.p. expansion in gross margin due to lower promotional activity in the quarter, compensated by the PPR (Profit Sharing Program) provisioning, keeping the EBITDA margin pratically stable. 8
  • 9. NET INCOME Net Income (R$ million) 16.9% 16.1% 6.7% 54.6 3Q12 Net Income 58.3 3Q13 Net Margin +6.7% growth in Net Income, as a result of EBITDA growth combined with higher Income & Social Contribution Taxes. 9
  • 10. CAPEX SAP Project – Phase 2 Capex (R$ million) 25.4 Implementation 2nd Phase (Project Jul/2011-Jan/2014) 2.4 0.8 19.9 1.5 0.3 • • 7.5 27.6% 5.4 2014 • Production 14.7 12.7 2008 3Q12 Industry Future Sales Logistics 3Q13 IT Others Implementation 1st Phase (Project Aug/2007-Mar/2008) • • Back-Office Accounting Stores CapEx totalled R$ 25.4 million in 3Q13, with highlight to IT infrastructure (R$ 7.5 million) due to the process of extending the SAP to the commercial and logistics departments. Time
  • 11. SAP Project Inventory* (Items) 2Q13 3Q13 Inventory w/ SAP 4Q13 1Q14 Additional Inventory SAP Preparation 2Q14 Previous Year *Finished Goods + Resale Goods The Company is carrying additional inventory due to the preparation for implementing the SAP and foresees a normalization of inventory levels throughout 1S14. 11
  • 12. CASH FLOW Cash Flow - Consolidated (R$ thousand) 3Q12 3Q13 Chg. EBITDA Non cash items Current Income tax and Social Contribution Working Capital Investment Decrease in trade accounts receivable Decrease (increase) in inventories Increase in accounts payable to suppliers Increase in taxes payable Others CapEx Free Cash Flow 74,431 815 (18,022) 48,779 33,835 (10,459) 20,610 (1,748) 6,541 (19,875) 86,128 82,461 1,345 (19,099) (6,717) 63,151 (84,008) 21,735 (5,043) (2,552) (25,405) 32,585 8,030 530 (1,077) (55,496) 29,316 (73,549) 1,125 (3,295) (9,093) (5,530) (53,543) Free Cash Flow of R$32.6 million, afected mainly by the punctual increase in inventory due to the preparation for implementing the SAP. 12
  • 14. OUTLOOK  Challenging business enviornment throughout the next quarters.  Evolution of the organizational structure of the Company with a focus on Brand Management  1st Cia. Investor Day: Dec/10 14
  • 15. INVESTOR RELATIONS TEAM Fabio Hering – CEO Frederico Oldani – CFO and IRO Alissa Prince – IR Manager Daniel Popovich – IR Analyst Tel. +55 (11) 3371-4867 E-mail: ri@hering.com.br Website: www.ciahering.com.br/ri