How can we use technology to influence behavior and attitudes of people? We'll give an overview of this emerging field, the most exiting projects and dive into one of the scientific models underlying this field.
This is the third lecture about contextmapping given for the experience design master class at HITLab, Canterbury University in New Zealand. Contextmapping is an important exercise in the early design phase when the designer needs to confront his / her assumptions with the real world the users live in. It is a great preparation for user research.
Vision Expo has gone green by eliminating paper session evaluation forms and requiring electronic evaluations online after each course. Attendees are asked to provide feedback, which is important for planning future meetings and providing the best education. The presentation thanks attendees for participating in the event that year.
Let's Get Personal: Creating a Unique Web Experience Each and Every TimeMelbourne IT
This document discusses how personalization and cross-channel engagement can increase customer satisfaction by delivering the right content through the preferred channels at the right times. It provides examples of companies that used personalization and orchestrated marketing across channels. Marketing automation technology is key to enabling continuous optimization of personalized, cross-channel customer experiences. The conclusion is that customers want the right content, through their preferred channels, at the right times in their customer journey.
The world has changed. Users now have increasing freedom as they can access our portals through desktops, laptops, tablets and phones. We face three choices in meeting the increasing need to be pervasive: build to the various devices users may have (e.g. native), build to the browser (e.g. responsive web design) or hybrid of both native and web. This session seeks to overview and evaluate the implications of these three choices. Furthermore, we will describe how uPortal can fit into pervasive computing picture. This session will share the lessons learned at BYU as we have struggled to navigate the ever changing world of our users.
UX & Usability: From "nice to have" to "do or die" iKatDigital
My short presentation on the importance of Usability and UX in an increasingly volatile web environment. Delivered at the 2nd eBusinessWorld Athens 2013
Presentation with fellow MVP Jussi Mori (@jussimori) from Peaches Industries at the European SharePoint Conference (#ESPC16) in Vienna, Austria on the topic of gamification.
This is the third lecture about contextmapping given for the experience design master class at HITLab, Canterbury University in New Zealand. Contextmapping is an important exercise in the early design phase when the designer needs to confront his / her assumptions with the real world the users live in. It is a great preparation for user research.
Vision Expo has gone green by eliminating paper session evaluation forms and requiring electronic evaluations online after each course. Attendees are asked to provide feedback, which is important for planning future meetings and providing the best education. The presentation thanks attendees for participating in the event that year.
Let's Get Personal: Creating a Unique Web Experience Each and Every TimeMelbourne IT
This document discusses how personalization and cross-channel engagement can increase customer satisfaction by delivering the right content through the preferred channels at the right times. It provides examples of companies that used personalization and orchestrated marketing across channels. Marketing automation technology is key to enabling continuous optimization of personalized, cross-channel customer experiences. The conclusion is that customers want the right content, through their preferred channels, at the right times in their customer journey.
The world has changed. Users now have increasing freedom as they can access our portals through desktops, laptops, tablets and phones. We face three choices in meeting the increasing need to be pervasive: build to the various devices users may have (e.g. native), build to the browser (e.g. responsive web design) or hybrid of both native and web. This session seeks to overview and evaluate the implications of these three choices. Furthermore, we will describe how uPortal can fit into pervasive computing picture. This session will share the lessons learned at BYU as we have struggled to navigate the ever changing world of our users.
UX & Usability: From "nice to have" to "do or die" iKatDigital
My short presentation on the importance of Usability and UX in an increasingly volatile web environment. Delivered at the 2nd eBusinessWorld Athens 2013
Presentation with fellow MVP Jussi Mori (@jussimori) from Peaches Industries at the European SharePoint Conference (#ESPC16) in Vienna, Austria on the topic of gamification.
Kid and Family Friendly Marketing (Casual Connect 2013)Carla Fisher
Presented at Casual Connect USA 2013. Children and family app developers are caught in a crowded, competitive universe where discoverability is critical to financial viability, yet traditional channels of marketing and revenue generation are fraught with troubles. Advertising to children is taboo. One slip of a freemium model and your studio is a villain for life because some child charged a gajillion dollars to his parent's credit card. This session explores methods of marketing your content to maximize reach in a family-friendly way.
Who is using mobile technology? For what purpose? The presentation shows how mobile devices are being used in real life and how to bring these tools into education.
Sooligan: Social search on college campuses. Sooligan
1. Sooligan is a mobile app that allows students to post instant reviews ("rants and raves") about campus life and local businesses in their community.
2. It provides localized deals and advertisements integrated into the user experience based on keyword matching.
3. The app also includes a local question and answer feature to help students in new cities find accurate information more easily than existing options.
This Keynote presentation at the 2012 Ontario Association of Social Work annual conference outlines the "digital communication power tools" for social workers and other practitioners. Speakers' notes can be toggled on or off.
Assessment & ICT in Physical Education- Andy HairAndy Hair
This document provides an overview of how to integrate information and communication technologies (ICT) into physical education assessment and lessons. It discusses using tools like blogs, Google Docs, apps, videos, and social media to enhance assessment, planning, and student learning. Practical examples are given of different ICT tools that can be used for tasks like recording assessments, student reflections, exercise videos, and setting up activity stations. The goal is to illustrate what effective ICT integration into PE lessons and assessment can look like.
The document provides an overview of consumer behaviour and consumer research. It defines consumer behaviour as the study of how individuals make decisions to spend resources on consumption-related items. Consumer research involves systematically gathering and analyzing data to understand consumer thoughts, feelings, and behaviors. There are various types of consumer research methods, including surveys, experiments, focus groups, and in-depth interviews. Understanding consumer behaviour helps marketers make better strategic decisions and predict how consumers will react to marketing cues.
3 Rules Behind The Most Successful Products - SC Moatti, Mighty CapitalTraction Conf
How do you go about creating products used by billions of people? What are the rules every business needs to know to build great products in an always-on world? The more connected we are, the more we expect from technology. Our phones, apps, smart watches and other tech gadgets have essentially become the new extension of ourselves. The challenge is to channel innovation in a way that make us better humans. Silicon Valley visionary, investor and award-winning bestselling author SC Moatti shares the 3 rules behind the most successful products.
"The 3 Rules Behind The Most Successful Products" by SC Moatti Productized
Rule 1: Focus on efficiency elements like navigation, performance and single-tasking to provide a seamless user experience.
Rule 2: Include "wow" elements like notifications, personalization and community features to delight users.
Rule
This document provides an overview of the Lean Startup methodology. It discusses key concepts like Minimum Viable Product (MVP), the Build-Measure-Learn loop, and Customer Development. Examples are given of startups like Dropbox and Peernuts that used Lean Startup principles to test ideas quickly and iteratively before building full products. The document warns against common startup failures like building too many features without customer feedback. It advocates starting simply to test assumptions and get feedback early in the development process.
Marketers need to understand consumer decision making at a deeper emotional level to create persuasive messages. Laddering is a technique that can uncover underlying emotions, consequences, and personal values that drive consumer choice. It involves qualitative research to explore decision processes followed by a survey to quantify the results. While commonly used, laddering remains one of the best kept secrets in the industry for giving marketers insights to connect with consumers and influence their choices.
The document discusses the growing importance and dominance of smartphones and mobile internet usage. It notes that by 2010, over 4 billion people had a mobile phone contract and 1.6 billion had internet access. Nearly all mobile phones sold since 2005 have been smartphones with internet browsing capability. It then describes how the "Digital Natives" generation is ready to take on key roles in business and will change how people communicate, access information, learn, and make purchases. The document promotes a mobile learning and productivity tool called ELSYonline that can be accessed anywhere, anytime on smartphones and other devices.
Building a self-report web-based survey system that incorporates the use of c...YTH
The document discusses the Population Council's development of an interactive questionnaire system (iQS) that incorporates customized avatars and gaming elements to collect self-reported data from youth. iQS allows participants to customize an avatar and complete surveys on a website. It aims to keep adolescents engaged during lengthy surveys, particularly on sensitive topics. Researchers are requesting new electronic survey methods. Lessons learned include improving avatars while recognizing users' technology access and willingness to bypass protections.
The document discusses consumer decision making and the technique of laddering. It explains that laddering can uncover the emotions, consequences, and personal values that drive consumer choices. The means-end approach uses laddering interviews to understand what moves consumers at a deeper level. Customers have different engagement points like booking, discovery, and inspiration. The Morgan Hotel Group can engage customers at each point through online information, videos, social media, newsletters, and an attractive website that allows booking and sharing reviews.
The document discusses using technology to engage audiences. It suggests non-profits should consider (1) who their audience is and where they are located, (2) what message they want to convey and why the audience will find it interesting, and (3) how to keep the audience engaged over time. Popular technologies mentioned include websites, email, social media like Facebook and Twitter, and online surveys. Both benefits like saving time/money and drawbacks like learning curves are noted. The document provides examples of how different technologies could be used for functions like communication, meetings, fundraising, and promotion.
Peter Shanley, Principal & Evangelist at Neo Startup Product
Presentation by Peter Shanley, Principle & Evangelist at Neo on August 11, 2014 at Startup Product Talks San Francisco: Going Global With Prezi, Neo And Visiting Guests
Peter has a passion for customer-centered product design and organizational change, having worked in both large enterprises and startups to bring new ventures to market. He held intrepreneurial roles at Yahoo! Brickhouse and HP Labs/Snapfish, and he led a strategic pivot at the startup Betable.com. https://www.linkedin.com/pub/peter-shanley/12/348/400
More info: bit.ly/1rj876o
http://startupproduct.com/startup-product-sf-going-global-prezi-neo-visiting-guests/
The document discusses mobile banking apps and the rise of "in-app banks" that allow users to perform banking functions without a traditional bank. Some key points:
- Mobile banking apps are becoming increasingly popular worldwide.
- Some apps function as standalone digital banks that offer banking services exclusively through the app.
- Users can perform tasks like checking balances, transferring funds, and depositing checks using only their smartphone and a banking app.
Kid and Family Friendly Marketing (Casual Connect 2013)Carla Fisher
Presented at Casual Connect USA 2013. Children and family app developers are caught in a crowded, competitive universe where discoverability is critical to financial viability, yet traditional channels of marketing and revenue generation are fraught with troubles. Advertising to children is taboo. One slip of a freemium model and your studio is a villain for life because some child charged a gajillion dollars to his parent's credit card. This session explores methods of marketing your content to maximize reach in a family-friendly way.
Who is using mobile technology? For what purpose? The presentation shows how mobile devices are being used in real life and how to bring these tools into education.
Sooligan: Social search on college campuses. Sooligan
1. Sooligan is a mobile app that allows students to post instant reviews ("rants and raves") about campus life and local businesses in their community.
2. It provides localized deals and advertisements integrated into the user experience based on keyword matching.
3. The app also includes a local question and answer feature to help students in new cities find accurate information more easily than existing options.
This Keynote presentation at the 2012 Ontario Association of Social Work annual conference outlines the "digital communication power tools" for social workers and other practitioners. Speakers' notes can be toggled on or off.
Assessment & ICT in Physical Education- Andy HairAndy Hair
This document provides an overview of how to integrate information and communication technologies (ICT) into physical education assessment and lessons. It discusses using tools like blogs, Google Docs, apps, videos, and social media to enhance assessment, planning, and student learning. Practical examples are given of different ICT tools that can be used for tasks like recording assessments, student reflections, exercise videos, and setting up activity stations. The goal is to illustrate what effective ICT integration into PE lessons and assessment can look like.
The document provides an overview of consumer behaviour and consumer research. It defines consumer behaviour as the study of how individuals make decisions to spend resources on consumption-related items. Consumer research involves systematically gathering and analyzing data to understand consumer thoughts, feelings, and behaviors. There are various types of consumer research methods, including surveys, experiments, focus groups, and in-depth interviews. Understanding consumer behaviour helps marketers make better strategic decisions and predict how consumers will react to marketing cues.
3 Rules Behind The Most Successful Products - SC Moatti, Mighty CapitalTraction Conf
How do you go about creating products used by billions of people? What are the rules every business needs to know to build great products in an always-on world? The more connected we are, the more we expect from technology. Our phones, apps, smart watches and other tech gadgets have essentially become the new extension of ourselves. The challenge is to channel innovation in a way that make us better humans. Silicon Valley visionary, investor and award-winning bestselling author SC Moatti shares the 3 rules behind the most successful products.
"The 3 Rules Behind The Most Successful Products" by SC Moatti Productized
Rule 1: Focus on efficiency elements like navigation, performance and single-tasking to provide a seamless user experience.
Rule 2: Include "wow" elements like notifications, personalization and community features to delight users.
Rule
This document provides an overview of the Lean Startup methodology. It discusses key concepts like Minimum Viable Product (MVP), the Build-Measure-Learn loop, and Customer Development. Examples are given of startups like Dropbox and Peernuts that used Lean Startup principles to test ideas quickly and iteratively before building full products. The document warns against common startup failures like building too many features without customer feedback. It advocates starting simply to test assumptions and get feedback early in the development process.
Marketers need to understand consumer decision making at a deeper emotional level to create persuasive messages. Laddering is a technique that can uncover underlying emotions, consequences, and personal values that drive consumer choice. It involves qualitative research to explore decision processes followed by a survey to quantify the results. While commonly used, laddering remains one of the best kept secrets in the industry for giving marketers insights to connect with consumers and influence their choices.
The document discusses the growing importance and dominance of smartphones and mobile internet usage. It notes that by 2010, over 4 billion people had a mobile phone contract and 1.6 billion had internet access. Nearly all mobile phones sold since 2005 have been smartphones with internet browsing capability. It then describes how the "Digital Natives" generation is ready to take on key roles in business and will change how people communicate, access information, learn, and make purchases. The document promotes a mobile learning and productivity tool called ELSYonline that can be accessed anywhere, anytime on smartphones and other devices.
Building a self-report web-based survey system that incorporates the use of c...YTH
The document discusses the Population Council's development of an interactive questionnaire system (iQS) that incorporates customized avatars and gaming elements to collect self-reported data from youth. iQS allows participants to customize an avatar and complete surveys on a website. It aims to keep adolescents engaged during lengthy surveys, particularly on sensitive topics. Researchers are requesting new electronic survey methods. Lessons learned include improving avatars while recognizing users' technology access and willingness to bypass protections.
The document discusses consumer decision making and the technique of laddering. It explains that laddering can uncover the emotions, consequences, and personal values that drive consumer choices. The means-end approach uses laddering interviews to understand what moves consumers at a deeper level. Customers have different engagement points like booking, discovery, and inspiration. The Morgan Hotel Group can engage customers at each point through online information, videos, social media, newsletters, and an attractive website that allows booking and sharing reviews.
The document discusses using technology to engage audiences. It suggests non-profits should consider (1) who their audience is and where they are located, (2) what message they want to convey and why the audience will find it interesting, and (3) how to keep the audience engaged over time. Popular technologies mentioned include websites, email, social media like Facebook and Twitter, and online surveys. Both benefits like saving time/money and drawbacks like learning curves are noted. The document provides examples of how different technologies could be used for functions like communication, meetings, fundraising, and promotion.
Peter Shanley, Principal & Evangelist at Neo Startup Product
Presentation by Peter Shanley, Principle & Evangelist at Neo on August 11, 2014 at Startup Product Talks San Francisco: Going Global With Prezi, Neo And Visiting Guests
Peter has a passion for customer-centered product design and organizational change, having worked in both large enterprises and startups to bring new ventures to market. He held intrepreneurial roles at Yahoo! Brickhouse and HP Labs/Snapfish, and he led a strategic pivot at the startup Betable.com. https://www.linkedin.com/pub/peter-shanley/12/348/400
More info: bit.ly/1rj876o
http://startupproduct.com/startup-product-sf-going-global-prezi-neo-visiting-guests/
The document discusses mobile banking apps and the rise of "in-app banks" that allow users to perform banking functions without a traditional bank. Some key points:
- Mobile banking apps are becoming increasingly popular worldwide.
- Some apps function as standalone digital banks that offer banking services exclusively through the app.
- Users can perform tasks like checking balances, transferring funds, and depositing checks using only their smartphone and a banking app.
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31. Trigger
• The ‘call to action’ for behavior change
• Traffic light, phone ringing, advertisement
• Notification, a ‘like’ an e-mail, a suggestion
• Contextual feedback yahoeeeeeiii...