A market picture of the app store usage based on the analysis of 1200 unique iPhone/iPod owners. AppsFire provides a real picture of what iPhone owners have installed on their iPhone and anonymously provides those stats.

1. App Store market real data insights 03 sept. 09

2. Methodology AppsFire aggregates anonymously the apps data obtained from its iPhone app sharing service This data is based on a real picture of what is installed and not declarative affirmations (1 st time this is done that way) We used a sample of 1200 users gathered in July/August 09 Note the natural bias of a new service with an early adopter population The Sample is worldwide with a high concentration in the US (50%), France, UK and Japan.

3. # unique apps installed 15k+ Note: an app installed is different from downloaded. An app can be downloaded and uninstalled.

4. Average #apps per device 65

5. Average spent per iPhone 80$

6. Average price of paid app (free apps included) 1.56$

7. Average price of paid app (free apps excluded) 2.87$

8. Median price of paid app (most representative) 0.99$

9. # of unique listed Free Apps (vs paid) 54%

10. # users who have only free apps 7% (typically less of 20 apps installed)

11. # of Free installed apps (vs paid) 65%

12. Some conclusions If we extrapolate total paid app market is 3.3bn dollars (mind the biais) – 80$ x (93% of 45m iPhone owners*) The actual ratio of installed free apps is closer to 50% , meaning more represented than the app store catalog Only 15k+ apps are really installed (out of 65k+) * Source admob

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