2. Dyer - The Star as a Commodity
• Magazines use stars as a commodity to help
sell their magazine.
For example Radio Times have
used the image of Daniel Craig to
help sell more copies as they
know he is a popular celebrity
and people will be interested in
reading about him.
3. Two-step Flow Theory
Radio Times uses this theory by
interviewing the woman who made
Bond. The audience will then read
this interview and pass bits of it on
to their friends.
STAGE 1
Radio Times
sends out the
message from
their interview
STAGE 2
Audience
read the
interview
and pass it
on
Their friends get
the message
4. Uses and Gratifications Theory
(Blumler & Katz)
One way in which this theory can
be applied to the Radio Times is
through Surveillance
The audience uses the media to gratify their
need for information.
The audience will read the coverlines on the
front cover to find out information about the
actors/actresses on it.
