2. APPLICANT INTRODUCTION
My name is William “Bill” Pehaim.
I am a Florida native and have spent
the majority of my professional career
working throughout the state of Florida,
and specifically in Brevard County for
roughly the past twenty years.
I was raised in a career military house-
hold with parents who instilled a strong
set of values, principals and standards.
I graduated from Melbourne Central
Catholic High School, Brevard Junior
College, the University of Florida and
Florida State University.
3. “The Importance
of Manufacturing”
Economics 101: When a country manufactures
and exports more than it imports the country
creates a “Trade Surplus” or “Economic Wealth”.
Manufacturing creates jobs for the skilled and
unskilled labor force.
Household income expenditures from these jobs
created through manufacturing then stimulate
other segments of the economy and growth in
the overall Gross National Product (GNP).
Other sectors of the economy that traditionally
support manufacturing such as producers of raw
materials and educators (educational institu-
tions) also follow to further stimulate future
manufacturing and continued economic growth.
4. “WHY I AM THE MOST
APPROPRIATE CANDIDATE
FOR THE POSITION”
WORK ETHIC: I am creative, analytical and
actionable professional who gets the job done1/
EDUCATION/SKILL SETS: I am MBA
educated offering expertise in four major
disciplines: Business Management, Advertising/
Marketing, Research/Strategic Planning and
Community/Business Development.
MANUFACTURING PAST EMPLOYMENT: I
worked for Bombardier Motor Corporation of
America as a Research Analyst/Project Manager
and as a Consultant with Sea-Doo Personal
Watercraft (PWC) and Jet Boats (JB).
1/Applicant’s recommendations: See https//www.linkedin.com/in/williamjpehaim
5. “WHY I AM THE MOST
APPROPRIATE CANDIDATE
FOR THE POSITION” cont…
KNOWLEDGE: At Bombardier, I performed
a variety of Customer and Dealer/Distributor
Satisfaction studies, Benchmark studies,
Dealer/Owner Confidence studies as well as,
Market/Trade Area studies.
I understand the Manufacturing product life
cycle from the product introduction
segment, the product growth segment, the
product maturity/cash cow segment to the
product decline segment.
EXPERIENCE: At Bombardier, I experienced
“A Manufacturer’s Perfect Storm” as only a
manufacturer could and my learning from
this experience was invaluable. continued…
6. “WHY I AM THE MOST
APPROPRIATE CANDIDATE
FOR THE POSITION” cont…
LEARNING/PAST EXPERIENCE: During
the mid to late 1990’s Bombardier did not
recognize that the product life cycle for
PWC had advanced into the maturity/cash
cow segment from the growth segment
where they had previously owned a 50%
share of the Personal Watercraft market
prior to the market’s sudden decline.
The company had oversaturated the mar-
ket with relatively high priced entry level
Personal Watercraft when the customer
wanted and could obtain higher quality
luxury watercraft, at a lower cost, in the
used/secondary market.
7. “WHY I AM THE MOST
APPROPRIATE CANDIDATE
FOR THE POSITION” cont…
LEARNING/PAST EXPERIENCE cont.: The
company, by neglecting to recognize the correct
segment for the product’s life cycle, was late in
adjusting company production runs and pricing
strategies to meet customer needs and demand
thus dropping its market share.
Bombardier also lost market share due to its lack
of new and innovative product introductions along
with new environmental regulations it failed to
anticipate.
The new environmental regulations mandated that
the company change from 2 stroke engines to
more environmentally friendly 4 stroke engines
before it was prepared to do so.
8. “WHY I AM THE MOST
APPROPRIATE CANDIDATE
FOR THE POSITION” cont…
LEARNING/PAST EXPERIENCE cont.: The
result was that Bombardier was forced to buy
engines from Honda which delayed production
and reduced profit margins.
Bombardier however was able to “Weather the
Storm” overcoming production problems,
incorrect pricing strategies and the absence of
desired product introductions as well as,
government regulatory requirements and
today again is the leader in the manufacture
and sale of personal watercraft with a 49%
share of the market1/.
1/ Source: NADAguides Marine Market Report Quarter 2: Jan.–Jun. 2015
See: http://www.nadaguides.com/Market-Reports/2015-Q2-Marine-Market-Report
9. “WHY I AM THE MOST
APPROPRIATE CANDIDATE
FOR THE POSITION”
Primary Skill Set: Besides having the character,
integrity, education and manufacturing experience
needed to succeed in this position, I also offer, as a
previous Neighborhood Development Specialist, a
local community savvy as well as a strategic
planning skill set and expertise which I learned as a
regional research analyst for the Rouse Company
repositioning malls in the mid-west and as the
Director of Research for Burdines Department Stores
writing the division’s five-year strategic plan.
My Conclusion: “I am the most appropriate
candidate for the management position for the
following three reasons: my Research/Strategic
Planning skills, my manufacturer experience and for
my business and professional contacts and
relationships throughout Brevard Co.”
