The iPhone 6 and iPhone 6 Plus are Apple's successors to the iPhone 5c and iPhone 5s. The iPhone 6 has a 4.7-inch display while the iPhone 6 Plus has a larger 5.5-inch display. Both devices feature upgraded processors, cameras, and software over previous iPhone models. Apple marketed the iPhone 6 as having the largest displays of any iPhone yet released and as continuing its popular iPhone series with a focus on having "Bigger than bigger" screens.

1. APPLE IPHONE 6
Presented by
DIPANKAR MONDAL
ME1411

2. INTRODUCTION
• The iPhone 6 and iPhone 6 Plus are smartphones
designed and marketed by Apple Inc. The devices are
part of the iPhone series and were unveiled on
September 9, 2014, and released on September 19,
2014. The iPhone 6 and iPhone 6 Plus jointly serve as
successors to the iPhone 5c and iPhone 5s.

5. IMAGE OF IPHONE 6

7. FEATURES
SPECIFICATIONS IPHONE - 6 IPHONE - 6 PLUS
DISPLAY: 4.7 inches 5.5 inches
RESOLUTION: 1334 X 750 1920 X 1080
THICKNESS: 6.9 mm 7.1 mm
HARDWARE: • A8 Chip
• 64-bit Architecture
• M8 motion coprocessor
• A8 Chip
• 64-bit Architecture
• M8 motion coprocessor
SOFTWARE: iOS 8, upgradable to iOS 8.1 iOS 8, upgradable to iOS 8.1
CAMERA /LENS: • Primary 8 MP, 3264 x 2448
pixels,Secondary 1.2 MP
• f/2.2 aperture
• Focus Pixels, 1080p HD at
60 fps, slo-mo at 240 fps, and
time-lapse video mode
• Primary 8 MP, 3264 x 2448
pixels,Secondary 1.2 MP
• f/2.2 aperture
• Focus Pixels, 1080p HD at
60 fps, slo-mo at 240 fps, and
time-lapse video mode
NEW
APPLICATIONS:
Fingertip security,
NFC ,
Freedom pay app.
Fingertip security,
NFC ,
Freedom pay app.

8. PRODUCT DEVELOPMENT PROCESS

9. BRANDING OF
iP6
• The huge brand equity of Apple and popularity of iPhone
series was more than enough to convince people to welcome
iphone6
• Marketed as the largest of 1st iPhone ‘s ever made in terms of
displays
• iPhone6 was promoted as the next big thing in famed iPhone
series
• iPhone6 plus was hyped as Apple’s first phablet
• Slogan of “Bigger than bigger”

10. TARGET MARKET
PRIMARY TARGET
Upper middle income
professionals.
SECONDARY
TARGET
High school, college
and graduate students
PRIMARY BUSINESS
TARGETS
Large cell phone
providers, enterprise
software firms.
SECONDARY
BUSINESS TARGETS
Mid to mid sized
corporations

12. UPCOMING IPHONE 7