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Uploaded byUtkarsh Sahu
Apple
This document provides an overview of Apple's history and products. It discusses Apple's first products including the Apple I and Macintosh, its current product range, and how the iPod was important to Apple's success by revolutionizing the music world. It also touches on Apple's research and development, creative marketing, the leadership of Steve Jobs, and questions what might be next for Apple. The document was created by an intern as part of a marketing internship.
Apple
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- 2. APPLE’S HISTORY APPLE I,APPLE’S FIRST PRODUCT (1976) THE MACINTOSH (1984), FIRST MASS MARKETED PC
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- 13. REVOLUTIONIZED MUSIC WORLD SHOWCASED APPLE’S INNOVATION IMPRESSIVEMARKET DOMINATION INCREASED APPLE’S SHARES
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- 17. THE AMAZING MARKETER-STEVE JOBS
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- 21. DISCLAIMER Created By UtkarshKumar Sahu , NIT Raipur, during a Marketing Internship with Prof. Sameer Mathur , IIM Lucknow.
Editor's Notes
- #2 Hello Everyone.a brief presentation about Apple. Apple designs, develops, and sells consumer electronics, computer software, and online services
- #3 Apple was established in1976, to sell the Apple I personal computer kit .In 1984, Apple launched the Macintosh, the first personal computer to be sold without a programming language at all.
- #4 Steve Jobs The man behind Apples success and this quote tells why Apple has been so innovative and bringing up new products in the market.
- #5 In 2007, when companies like Nokia, Motorola, Blackberry had the qwerty pad smartphones in market , Apple came up with iPhone , a smartphone with multi touch screen that supported calling, internet and features like music, games.
- #6 So, this is the current product range of Apple. The macbooks, iPods, iphones , ipad, Apple watch , Apple TV ,mac os, ios,and Siri.
- #7 Lets take a look at the marketing concept that Apple works on. New Market Offerings.
- #8 In todays world innovation is a necessity . Innovation innvolves research and development Apple has always focused on bringing products that are 1st time in the market , whether it be the first PC without any programming language at all, the Mac. Or the music player that changed the entire music industry or the iphone.
- #9 The following are the decision process involved in a new product dvelopment.
- #10 These are the 5 mental steps through which an individual passes from the first hearing about an innovation to the final adoption.
- #11 Commercialzation is a major step in new product development.It is a test whether the product is accepted by customers ornot
- #12 The graph tells the relative time of adoption of innovations among different adopter categories
- #13 So the question raises how important was ipod to apples success
- #17 Apple markets the features of their product which makes it different from others.
- #18 The way he presented products during their launch attracted a large customer base towards apple.