This document discusses the development of an application called "Who Knows Best" to help high school students in grades 10-12 prepare for the National Benchmark Test (NBT), which determines university entrance in South Africa. It needs to be developed at an estimated cost of R250,000. The application is expected to generate income of R425,000 from in-app purchases, school partnerships, and advertising, leaving an estimated profit of R175,000.

2.  Matriculants and Grade 11 students -anxious and
upset before writing the National Benchmark Test
(NBT‟s).
 Content of the tests are unknown,
 Created an application - prepare scholars by
testing them
 Incentivise studying and create a fun atmosphere
 “Gamification” with a wager
 Makes studying for the National Benchmark Tests
fun

3.  Grade 12 student, wants to go to a university.
 She needs to write the National Benchmark Test.
 Needs to go to university in order to get a well
paying job to help her support her family.
 Does not know what to expect in National
Benchmark Test.
 Has to obtain 65% average in order to be
considered for university.

4.  Application name: „Who Knows Best‟
 Prepares scholars for NBT‟s.
 Targets high school scholars (Grade s 10-12)
 National Benchmark test is:
 A standardised test.
 Needed for entrance into university.
 Must obtain 65% in NBT to be considered for
university.

5.  An estimate of all costs incurred:-
 Main Cost:
- App Development
Estimated cost is R200 000
Other costs:
Advertising:
 - Hosting costs R50 a day, estimated R18000 overall.
- Cost of tutors, R2000 based on percentage sales
brought in through tutors.
Business Expenses: - Rent, equipment and other items that would
be necessary: R25 000
TOTAL ESTIMATE COSTS:± R250 000 = $23,800.40

6.  An estimate of all income streams:-
In App Purchases: R7 per application after user has reached
the "pay point". 50 000 downloads (half target downloads) -
R350 000
Schools: Partnership or selling the application to the school
districts -R35 000.
Advertising - R20 000.
TOTAL ESTIMATE INCOME: ± R425 000 ($40,460.07)
**ESTIMATE INCOME - ESTIMATE INCOME**
R425 000 - R250 000
 The business would be left with a ± R175 000($16,660.03)
profit.

7.  Refer to the app video for Detail