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5MIN APP INFO
Brand-new App Store
© 2017 Apple Inc.
Today
�“Today”タブでは全世界のAppleの編集者によるオリジ
ナルストーリー、プレミアム特集、新規リリース、ベストセ
ラー、本日のアプリ、本日のゲームなどの特集を予定して
います。ストーリーではアプリやゲームが日常生活へどれ
だけインパクトがあるのかを美しいアートワークやビデオと
ともにディベロッパーの思いをApple独自の観点で紹介し
ます。
© 2017 Apple Inc.
Games
�ゲームはApp Storeで一番の人気カテゴリーであり、刷
新されたデザインとともにゲーム専用のホームとして登場。
ここでは厳選されたゲームアプリだけの新規リリースやアッ
プデート、注目のビデオ、トップチャートなどを特集。ゲー
ムを遊び始めたばかりの人から熱狂的なゲーマーまであら
ゆる人にとって一番のゲームを50万以上あるゲームアプリ
の中からより簡単に見つけられるようになりました。
© 2017 Apple Inc.
Apps
�アプリもゲーム同様に専用のタブになり写真、お金の管理、
ショッピングからソーシャルネットワークをはじめとする、私
たちが普段使って楽しんでいるものから使いたくなるよう
なアプリがここにあります。ゲームタブと同じようにアプリタ
ブにもオススメアプリ、ビデオや特集アプリを24カテゴリー
から、そのランキングとともに紹介していきます。
© 2017 Apple Inc.
Updates and Search
�アップデートタブではお気に入りのアプリやゲームの最新
のアップデート情報を瞬時に確認できるようになり、検索
は”Today”、”Games”、”Apps”内のコンテンツも検索で
きるよう機能アップ。アプリ名、カテゴリー、ディベロッパー、
トピックなどで検索ができアプリやゲームの関連結果に加
えてストーリーやコレクションにアプリ内課金も表示される。
© 2017 Apple Inc.
Product Page
�プロダクトページはアプリプレビュー、ローカライゼーション、
テキストフィールドなどが追加されアプリのショーケースと
してより良い機会を提供していきます。3本までアップロー
ド可能になり、自動再生となったアッププレビューでより詳
しくアプリのユーザエクスピリエンスを紹介することでアプリ
がどのように動いて、どのような感じるのかを一瞬で伝えら
れます。アッププレビューとスクリーンショットももちろんロー
カライズか可能です。
新しく追加されたサブタイトルフィールドには最大30文字
でアプリの特徴や利用方法などのエッセンスを伝えること
ができ、プロモーショナルテキストでは最新のニュースや
マーケティングメッセージや限定イベントに新規コンテンツ
のお知らせができるようになります。プロモーショナルテキ
ストは最大170文字でアプリのサブミッションなしでいつで
も更新が可能です。
© 2017 Apple Inc.
In-App Purchases
�新しいApp StoreではユーザはApp Storeから直接アプ
リ内課金を発見・購入でき、アプリをダウンロードする前か
らアプリコンテンツの露出やエンゲージメントを増加させま
す。アプリのプロダクトページで最大で20個までアプリ内
課金の紹介ができるほか、検索結果やAppleの編集チー
ムによって”Today”、”Games”、”Apps”内で特集される
こともあります。それぞれのアイテムごとに表示名、イメー
ジ、説明文をつけることができます。
App Storeでアプリ内課金をするにはアプリが新しい
SKPaymentTransactionObserverを利用する必要があ
ります。アプリがデバイスにダウンロードされていない状態
でアプリ内課金を実行した場合は購入処理完了のために
アプリのダウンロードを促されます。
© 2017 Apple Inc.
COMMENT
App Storeの大幅な刷新がiOS11から行われることがリリースされました。

・Today、Game・Appsタブの設置

・検索機能の強化

・プロダクトページの刷新

・アプリ内課金のApp Store内での直接購入


今後のアプリマーケティングで重要となると予想される変更にも合わせて注目

・アプリランキングの表示(有料・無料ともにTOP3の表示/全件表示ボタンあり)

・プロモーショナルテキスト(アップデートなしで説明文の更新)

・アプリレビューへの返信とレビュー内容のアップデート
参照
Apple Newsroom

https://www.apple.com/newsroom/2017/06/apple-unveils-all-new-app-store/

Apple Developer

https://developer.apple.com/app-store/whats-new/

https://developer.apple.com/app-store/product-page/

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5MIN APP INFO 新App Storeについて