Beyond systematic entrepreneurship: The role of intuition in experience innovation discusses how intuition plays an important role alongside systematic processes in experience innovation. It presents a framework that shows how the locus of innovation is shifting from firms to extended networks including consumer communities. The authors argue that while entrepreneurship involves systematic behaviors, intuition is also important for experience innovation as many successes come from extremistan thinking outside normal distributions rather than mediocristan processes within known distributions.

1. Beyond systematic
entrepreneurship:
The role of intuition in experience innovation
Marc Stierand, EHL Lausanne
Viktor Dörfler, University of Strathclyde

2. The ignorant millionaire
2

3. Studies of entrepreneurship
3
Entrepreneurship: a systematic behavior vs. a
personality trait based on intuition

4. Innovating experiences
4Prahalad and Ramaswamy (2003)
Experience
space
Product
space
Solution
space
LOCUS OF INNOVATION
LOCUS OF
COMPETENCE
The Firm and Its
Supply Base
Extended
Enterprise
Enhanced Network
of Competence
Including Consumer
Communities

5. Creative intution
5
Mediocristan Extremistan