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Another 10 Step Marketing Plan
- 1. Justine Alessandra U. Uy 19 January 2011 10 Step Marketing Plan Philosophy by ikaela
- 2. 10 Step Marketing Plan Philosophy by Mikaela The Print-ad of Choice
- 3. 10 Step Marketing Plan Philosophy by Mikaela Philosophy by Mikaela Mikaela’s PTM are Mikaela offers Exclusive Glamorous Women who Services probably at have the belief that “sophisticated” prices Beauty equates to looking like a Star Mikaela uses print and Competitors include celebrity endorsements for other Salons & Spas which advertising also address the gap of women who want to Look Currently, there are 3 and Feel glamorous branches in Manila and it uses a Niche approach to One cannot determine the succeed! actual market size
- 4. 10 Step Marketing Plan Philosophy by Mikaela Mikaela’s PTM are Glamorous Women PTM ages 30-50 years old Female social class ABC Lifestyle pampered, socialite Behavior beauty are “in” glamour = look like a star
- 5. 10 Step Marketing Plan Philosophy by Mikaela Have the belief that Beauty equates to looking like a Star “Shine like the Star that you are!”
- 6. 10 Step Marketing Plan Philosophy by Mikaela Competitors include other Salons & Spas Direct competitors Salons: Emphasis, Razzle Dazzle, David’s Salon Spas: The SPA, Nurture Spa Indirect competitors Belo, Calayan, Make-up products Variables Price, Place (Ambiance & Location), Customer loyalty, Reputation, Service provider expertise
- 7. 10 Step Marketing Plan Philosophy by Mikaela Address the gap of women who want to Look and Feel glamorous “the secret of Glamour” “Reveal your inner glamour girl through our exclusive services”
- 8. 10 Step Marketing Plan Philosophy by Mikaela One cannot determine the actual market size Company Competitors Consumer ***Data CANNOT be determined from only looking at the print ad***
- 9. 10 Step Marketing Plan Philosophy by Mikaela Mikaela offers Exclusive Services probably at “sophisticated” prices PrecisionCut & Hair Care Dynamic Coloring Hair Shading Nail Care Lash Extensions “presents sophistication like no other”
- 10. 10 Step Marketing Plan Philosophy by Mikaela Mikaela uses print and celebrity endorsements for advertising Town & Country Magazine Ruffa Gutierrez
- 11. 10 Step Marketing Plan Philosophy by Mikaela Currently, there are 3 branches in Manila Penthouse Level, 832 A. Arnaiz Avenue, Makati City Ground Floor, Forbestown Center Rizal Drive, Bonifacio Global City Ground Floor, El Jardin de Presidente, Sgt. Esguerra Ave. (near ABS-CBN) Quezon City
- 12. 10 Step Marketing Plan Philosophy by Mikaela Mikaela uses a Niche approach to succeed! Focused Exclusive Individual-based
- 13. 10 Step Marketing Plan Philosophy by Mikaela Summary Mikaela’s PTM are Mikaela offers Exclusive Glamorous Women who Services probably at have the belief that “sophisticated” prices Beauty equates to looking like a Star Mikaela uses print and Competitors include celebrity endorsements for other Salons & Spas which advertising also address the gap of women who want to Look Currently, there are 3 and Feel glamorous branches in Manila and it uses a Niche approach to One cannot determine the succeed! actual market size
- 14. Justine Alessandra U. Uy 19 January 2011 10 Step Marketing Plan Philosophy by ikaela