Annotated comparisons of the conventions between the two
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This document compares the conventions used in two music magazines, noting similarities in their front covers such as featured bands, issue numbers, prices and cover stories. It also examines conventions for contents pages like headlines and images, as well as conventions for article layout including the use of standfirsts, kickers, pull quotes and varying font styles.
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Question 1: Conventions
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The document summarizes feedback from the target audience on a student's horror film promotional products. The student learned that their film trailer and poster were appealing and conventional but the magazine cover was bland. Strengths included meeting genre/form conventions and professional quality, while weaknesses included the magazine cover design and potential improvements to the trailer. Audience feedback confirmed the products effectively appealed to the target group and suggested minor changes like improving main images and characters on the poster as well as magazine typography. The student concluded audience feedback is valuable for improving popularity by determining appeal and identifying specific areas for enhancement.
Question 2: Brand Identity
The document discusses how the author developed a consistent brand identity across various promotional materials for a film. Key elements like characters, font, color, layout, and images were kept similar in the film poster, magazine cover, and trailer. This helped the target audience easily recognize the materials as being part of the same promotional package for the film. The mise-en-scene and settings portrayed everyday people and environments related to the film's mystery/thriller genre. Overall, the document argues the author successfully created a cohesive brand identity through the repetitive use of these various technical and design elements.
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The poster uses disturbing imagery and an ominous color scheme to effectively promote the horror film Saw without revealing too much of the plot. The main image is a severed foot with dark greenish/black and crimson colors to imply rotting and aged blood. Below is a saw blade splattered with black blood, linking it to the severed foot. The dark red title writing takes up much of the poster and is meant to be immediately recognizable and lingering for the film franchise. Overall, the poster creates unease and mystery through its disturbing central image and lack of context about the film's characters or storyline.
Ancillary task 1; saw
The poster uses disturbing imagery and an ominous color scheme to effectively promote the horror film Saw without revealing too much of the plot. The main image is a severed foot with dark greenish/black and crimson colors to imply rotting and aged blood. Below is a saw blade splattered with black blood, linking it to the severed foot. The dark red title writing takes up much of the poster and is memorable to the franchise. Overall, the unsettling imagery and minimal clues create intrigue while avoiding spoilers to attract horror fans and leave viewers with anticipated mystery.
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This document contains a shot list for a film with 20 shots ranging from 1 to 3 seconds in length. The shots include establishing shots, close-ups, mid-shots, and more. Each shot is categorized by its number, type, length, scene, and a brief description of the content and context within the story. Key shots introduce characters and locations, show characters interacting and reacting to events, and provide flashbacks with narrative and symbolic context.
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This document analyzes still images from a trailer for a horror/thriller movie about a family attacked by antagonists. The first image shows the happy family at the dinner table to establish equilibrium. The second shows one of the antagonists peering into the house, creating tension. The third shows family members in shock after one is shot with a crossbow, introducing violence and disequilibrium. The fourth establishes the setting of the house where the events take place. Subsequent images analyze shots that create fear, unease, and tension through the use of masks, lighting, points of view, and the crosshairs of a weapon.
Detailed analysis
The trailer uses various camera shots and editing techniques to establish the setting and build tension. It begins with peaceful establishing shots of a sunset and family to show the initial innocence. The editing is initially slow but becomes faster paced as the action increases. Sound starts with ambient noise and then introduces doorbell sounds and violence. Music is later added to contrast the peaceful melody with scenes of ultra-violence. The mise-en-scene depicts the main family in everyday clothing to present them as normal, while the antagonist and their group wear fancy clothes and masks to conceal their identities and add an element of fear.
Detailed analysis
The document analyzes the camerawork, editing, sound, and mise-en-scene of the movie trailer for The Purge. It notes that establishing shots at the beginning aim to show innocence and set the location. Shots become closer and faster-paced as the action increases. The sound starts peaceful but introduces violence sounds and music later. Costumes are used to distinguish the everyday family from the antagonist and his group, who wear masks to conceal their identities as is common in horror genres.
Script
A 12-year-old boy, Jimmy Hampton, is attacked while walking home alone at night in the woods. News reports describe the unknown assailant leaving him for dead. The trailer then shows a disturbing scene in a child's bedroom, with a doll hanging from the ceiling by a knife. Later, two men are shown standing in a graveyard preparing to bury something. That night, a boy is home alone when he hears noises outside and discovers two creepy little girls staring at his house with no parents around. The trailer builds suspense around these disturbing events to promote a horror film.
Ancillary product; magazine
This document appears to be a newspaper masthead layout that includes coverlines, a main cover image and story, and sections for the date, price and issue number. It lists the placement of key elements such as coverlines in the left third and masthead at the top, organizing the front page content.
Promotional package analysis
The document discusses the promotional campaign for the 2011 horror film "You're Next". Lionsgate distributed the film and took a subtle promotional approach, placing silhouettes of axe-wielding antagonists from the film on posters for other Lionsgate movies displayed at bus stops. Examples given are posters for "The Big Wedding" and "Temptation: Confessions of a Marriage Counselor". Trailers used Lou Reed's "Perfect Day" and multiple posters were released featuring different antagonists to promote the film.
Research presentation
This document identifies common conventions in the horror genre that can be used to develop a horror film trailer. It notes that horror films typically take place in isolated settings away from civilization. They employ camera techniques like high/low angles, POV shots, and handheld footage to convey fear and immerse viewers. Editing is often fast-paced during suspenseful scenes. Common sounds include sudden loud noises and ominous scores. The plots usually feature disequilibrium as the situation takes a dark turn. The target audience is typically males aged 15-25 who can relate to the characters.
Still image analysis
This document summarizes and analyzes still images from a movie trailer. It discusses several shots: 1) A long shot shows the happy family. 2) A two-shot shows an antagonist peering at a family member through a window, creating tension. 3) A shot shows an injured family member, shocking the others and the audience. 4) An establishing shot shows the house where events take place after the power is cut. 5) A low-angle shot asserts the dominance of the antagonists and creates an uneasy feeling. 6) A two-shot shows a dead family member and antagonist, frightening others. 7) A POV shot shows a crossbow aimed at a family member, identifying the weapon.
Representations prensentation
This document summarizes the representations and design elements used in a mock rock music magazine to match the genre. The front cover represents the genre through the motto, title design, faded masthead, and photos of recognizable artists. The contents page also uses the masthead design for consistency and includes a guitar competition. The double page spread further represents the genre with an artist photo, differentiated headline fonts, and a standfirst explaining an interview. Overall, the magazine designs visual elements to appeal to rock fans and match expectations of the genre.
Comparison of my preliminary task and my finished
My preliminary task was designing a front cover for a book, while my finished product included a front page, contents page, and double page spread. The document compares Jonathan Larham's preliminary book cover design task to his completed front page, contents page, and sample double page spread as part of his finished book product.
Skills learnt throughout production
Throughout the production, the author's photography and photo editing skills improved. They can now take photos from different angles and zooms, and appreciate photography more. Their photo editing abilities in Photoshop and Fireworks also increased, allowing them to edit photos in ways they couldn't previously. The progression of these skills over the course has helped the author to improve overall.
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Annotated comparisons of the conventions between the two
- 1. Annotated comparisons of the conventions between the two magazines. By Jonathan Larham
- 2. Front Cover
- 3. Mastheads Conventional images to the genre Featured Bands Barcode Issue Number and price Cover Story
- 5. Headline Conventional Images to the genre Contents Captions
- 6. Double Page Spread
- 7. Multiple Standfirst images Body Copy Headline Main image on the left page Pull Quotes Kicker Varying Font styles