Amazon

1. IDENTIFYING HIGH VALUE
ACTIONS
&
DRIVING CONVERSIONS WITH
REAL WORLD REWARDS
PRAANKUR@AMAZON.COM

2. IT’S NO LONGER ENOUGH TO
JUST GET INSTALLS
77% of Users Average number of users lost after 3 days1
23% of Users Abandon an app after one use2
1 Quettra Mobile Intelligence Report
2 Localytics Report
90% of Users Average number of users lost after 30 days1

3. WE NOW LIVE IN
AN ENGAGEMENT
FIRST WORLD
#EngagementFirst

4. 1
2
3
IDENTIFY BUSINESS OBJECTIVES
IDENTIFY MOMENTS THAT MATTER
CREATE TRIGGERS TO DRIVE
CUSTOMERS TO REACH THESE MOMENTS
AD RE V E N UE ; IAP RE V E N UE ; S UBS CRIPT ION RE V E N UE
REACH LE V E L 2 5 ; WATCH FIRST 1 0 E PIS ODES; S E N D
1000 MESSAGES; CONNEC T WITH 500 FRIENDS

5. Do X Get Y
any moment reward
notify delight

6. Do X Get Y
Do X Get Y
Do X Get Y
Do X Get Y
Acquisition
Onboarding
Engagement
Loyalty

8. Challenges Surprises Journeys

9. Collect 2,500 Amazon Boxes. Get $10 worth of rewards
313%
Increase in
WoW installs
150%
Gameplay
minutes

10. 93%
Increase in
subs renewals
26%
Upgraded to
annual plan

12. Lapsed customer 2x more likely to reactivate their
subscriptions in entertainment apps
97% increase in D30 retention via a Moments campaign
in a game created by FunPlus
2.3x more likely for customers to reach milestones if they
are rewarded with physical items vs. in app rewards

13. Q&A
PRAANKUR@AMAZON.COM
A M A Z O N