This document provides tips for startups fundraising on AngelList, including having a solid executive summary and profile, testing different pitches and markets, building a network, customizing outreach messages, meeting investors in person or via video, having a lead investor and detailed supporting documents, and using features like Invest Online and Syndicates. The overall advice is focused on transparency, storytelling, and tailoring the fundraising process.

1. AngelList 101
Mayel de Borniol
Co-Founder of Babelverse

2. ! solid, exhaustive profile
(= executive summary)

3. angel.co/babelverse

4. avoid those voice-over
animations

5. ! show founders +
product in action, !
video is best

6. ! A/B test your 1 line
pitch

7. ! try different
markets + tags + locations

8. link to short deck

9. why are you different?

10. ! how much are you
raising?

11. transparency +
storytelling

12. link to angellist from
website / email signature /
etc

13. ! build a strong
network

14. ! get recommendations
/ advisors / referrer

15. list accelerators /
investors + commitments
(incl. any outside angellist)

16. follow people you
know / admire

17. create investor wish-list!
✓
✓
use the filters (look out for !
search for investors in startups that share
your DNA (but not competitors)

18. use CRM or simple
spreadsheet to keep track

19. reach out
(incl. outside of the
platform)
LinkedIn, personal site/blog, Rapportive,
Crunchbase, Quora, etc

20. use a template message,
but customize
Hi Mike,!
Are you actively investing at the moment?!
I think your experience at Airbnb would be valuable to Babelverse (the “universal
translator” for spoken communication, which connects you to a real native speaker). !
Our lead investor is 500 Startups, and we’re looking to close this round by April 30th.!
Please take a look: https://angel.co/babelverse and we can set up a call to discuss.
You can schedule at time directly via https://calendly.com/mayel !
Best,
Mayel

21. meet in person !
when possible,
otherwise video calls

22. a strong
lead investor
helps

23. have detailed deck +
supporting docs (metrics/
financials) ready to send
Tip: sending Google Docs or Dropbox link
will let you keep updating them

24. Delaware corp. +
standard terms sheet
makes things simpler!

25. better a explainable no
than a prolonged maybe

26. ..but investors in inner circle,
seeing progress =
may invest later

27. Invest Online!
!
makes it easier for investors to jump in!
!
requires lead investor
for the round at $100K

28. Syndicates!
!
great for founders

29. Public Fundraising!
!
half way there: still only
accredited investors

30. Q&A
please follow:
angel.co/babelverse
and sign up:
babelverse.com