1. di sti nct i ve
design
denoted desired direction
A N GE L A S HE E HY
art & creative director

2. logos
AlliedToy.com The Plaza Academy
AMC Cares Software Excellence Awards
AMC Take 5 Tuesdays Program Spencer Chiropractic Clinic
Blue Springs Ford Collision Center SportsGetaways.com
Extreme Ford Treat America Food Services
Love Bites Cafe
d is tin c tiv e
design angela sheehy art & creative director

3. Kids ack tray
P
concession
When it came time to retire the “old look” of the KidsPack concession tray,
AMC Theatres asked that the new-and-improved version be fun, interactive
and something that kids would want to take home. A 3-D Search, Seek-N-Find
and Word Search made this product fun for kids of all ages.
d is tin c tiv e
design angela sheehy art creative director

4. Counter topper
reverse side of dangler
movie preview slide
counter mat poster online interactive
dangler
d is tin c tiv e
design angela sheehy art creative director

5. print ad
campaign
Midland Metal Manufacturing Co. wanted to stand out from the competition.
T
hey wanted to be known as America’s foremost plumbing fixtures and parts
m
anufacturer and wholesaler. The solution was to marry America’s landmarks
and landscapes with their products.
d is tin c tiv e
design angela sheehy art creative director

6. print ad
campaign
Café Sebastienne is known for their four-star food and location within the Kemper Museum
of Contemporary Art. The success of their advertising came from integrating classic
restaurant shots and icons with the look of contemporary art.
d is tin c tiv e
design angela sheehy art creative director

7. print ad
campaign
National Cinema Network is a company that provides advertising on the “big screen.”
They wanted to “capture their audience” and inform them of alternative advertising
o
ptions. This successful campaign enabled them to do just that and was voted
“MostRecognizable Ad” by the readers of Advertising Age.
d is tin c tiv e
design angela sheehy art creative director

8. print ad
campaign
Judson Park approached us with the opportunity to develop
a campaign for the opening of the new addition of their
community. Their requirements were that it had to be fun,
appeal to ages 30 - 75, and stand out from all the other ads
in the newspapers. When the client was presented with these
ads, they said the campaign was a “grand slam.”
d is tin c tiv e
design angela sheehy art creative director

9. print ads
One-off ads are needed to boost a current campaign, get out an immediate
message, or to test the market of a special section of a publication. These
ads are examples that exceeded the clients’ needs and got positive results.
d is tin c tiv e
design angela sheehy art creative director

10. interactive ads
Online advertising is one of the most cost-effective advertising methods available for creating,
delivering, and executing campaigns. Advertisers are able to reach a specific audience and the
consumer can immediately click on a link to access more information, make a direct purchase,
or register for newsletters or services. The banner ads shown here were very effective in
gaining click throughs.
d is tin c tiv e
design angela sheehy art creative director

11. interactive
sales presentation
Multimedia sales presentations allow the user to tailor
each presentation to the specific audience and interact
with the customers before, and after, as well as during the
sale. This presentation ensured that a consistent message
was being delivered and reduced the amount of materials
needed for our client to close sales.
d is tin c tiv e
design angela sheehy art creative director

12. interactive
sales presentation
High Acres at Seneca Lake, in Geneva, NY loved their 60
TV spot because of the tone it set, for the lifestyle, of the
proposed development property and wanted to incorporate
it into their marketing collaterals. We created an interactive
presentation and used the commercial, that depicted the
local landscapes and community, as the introduction.
d is tin c tiv e
design angela sheehy art creative director

13. web design
Whether it’s a business site or a game micro site, there are three key
i
ngredients to making a site successful: usability, content, and the target
a
udience. Shown here are a few examples of notable interactive marketing.
d is tin c tiv e
design angela sheehy art creative director

14. web design
Graham-Welch and Associates requested a simplified web site that would be
user friendly for their customers. They also required additional pages for new
housing developments, as they opened. The solution was a two step process.
First, we created a clean landing page, to direct the user to either new or
existing homes and second, designed a template to easily update their existing
and new home divisions’ home pages.
d is tin c tiv e
design angela sheehy art creative director

15. html e-mail
An e-mail blast is a quick way to increase interactivity with your customers. Whether it is used to alert
the consumer to a new product, send them a greeting, or a monthly newsletter, this format grants the
advertiser immediate results and an increase web traffic.
d is tin c tiv e
design angela sheehy art creative director

16. newsletter
layout design
Nozzle Chatter, a newsletter produced for the Association of Diesel Specialists,
is not your ordinary newsletter. It’s a 36-page publication that’s a true benefit
to their members. The periodical focuses on a variety of news, tips, training and
information on the diesel industry. Nozzle Chatter has been presented with the
2012 Communicator Award of Excellence in the Association Newsletter category
because of it’s focus and design.
d is tin c tiv e
design angela sheehy art creative director

17. rebranding
a magazine
The Scaffold Industry Association expanded their organization to include the access industry.
With the growth of the membership, we needed to develop a new look for their magazine to
reflect the changes. A gatefold cover with the old masthead was created to reveal the new look
of the publication and introduce the new alliance. Scaffold Access Industry Magazine (SA) was
awarded the 2012 Communicator Award of Distinction for Industry Magazine.
d is tin c tiv e
design angela sheehy art creative director

18. publication
cover design
Publication covers need stopping power. They need to grab the attention of
p
otential readers. The cover design influences readers’ emotions and entices
them to open it. The covers shown here were successful in achieving that goal
and generated the most subscriber response.
d is tin c tiv e
design angela sheehy art creative director

19. brochure
design
Fox Hill, a senior living community, required an updated look and an expansion
of their collateral materials. The layout of this brochure reflects an independent
lifestyle, the impressive architecture, surroundings, and the client’s love of white
space. When presented with the layout of their general brochure, they said “Love
it. Love it. Love it. Thank you.”
d is tin c tiv e
design angela sheehy art creative director

20. brochure
design
The Aviation Insurance Association, wanted a theme for their
annual convention’s registration brochure. It would set the tone
for the convention and showcase the air show they had for the
finale. Utilizing WWII era magazines as the inspiration, the client
was very pleased with the layout and design. It has since been
granted the 2012 Communicator Award of Distinction for Special
Event Brochures.
d is tin c tiv e
design angela sheehy art creative director

21. marketing
collaterals
High Acres of Seneca Lake was in need of marketing materials for their
planned community. The idea for the pocket folder, brochure, and inserts
came from the landscape and scenery of the area for the proposed site.
The items shown reflect the image they wanted to portray.
brochure, pocket folder, and inserts
d is tin c tiv e
design angela sheehy art creative director

22. marketing
collaterals
The developers of Limestone Crossing partnered with the
U
niversity of Kentucky to create a retirement community like
n
o other. The residents will have full access to everything the
u
niversity’s campus has to offer and more. The client was very
p
leased with the design of their materials because it realized
the community’s essence of freedom and creativity in life.
introductory print ad, direct-mail, brochure, pocket folder, and inserts
d is tin c tiv e
design angela sheehy art creative director

23. invitations
The International Midas Dealers Association wanted a
standout invitation for their upcoming 40th Anniversary
celebration and cruise to the Bahamas. The invitation
unfolds to reveal what the trip will entail using common
automobile lingo. The invitation received rave reviews
and has been awarded the 2012 Communicator Award
of Distinction for Marketing/Promotion Invitation.
d is tin c tiv e
design angela sheehy art creative director

24. invitations
The Stayton at Museum Way requested a “formal, but not too formal”
invitation to a presentation and dinner party for their upscale clientele.
The option shown was warmly received by the client and their prospects.
d is tin c tiv e
design angela sheehy art creative director

25. invitations
The Plaza Academy needed a specialized invitation for a benefit party to honor their
2
7th anniversary. The party’s theme was originally going to be a 1950’s sock hop,
but t was then changed to a 1960’s beatnik theme.
i
d is tin c tiv e
design angela sheehy art creative director

26. direct-mail
Edgemere of Dallas, TX, requested a direct-mail campaign to maintain community
awareness of their established retirement community. The direct mail piece shown here
was very effective in adding future residents to their roster, and was presented with
The National Association of Home Builders’ Best of 50+ Housing Silver Award and
also a Bronze Addy Award Winner for Direct-Mail Campaign.
d is tin c tiv e
design angela sheehy art creative director

27. direct-mail
Whether it’s a solicitation, invitation or an announcement, direct-mail can be a solution to many marketing needs.
Shown here are just a few examples of self-mailers thatwere effective in accomplishing the clients’ objectives.
d is tin c tiv e
design angela sheehy art creative director

28. promotional
posters
In-store promotional posters need to be eye-catching, informative, and to the point. These
posters were successful in helping the clients meet their ultimate goals and expectations.
d is tin c tiv e
design angela sheehy art creative director

29. entertainment card
holders
AMC Theatres’ National Sales and Marketing departments wanted a new way to display
and market their Entertainment Cards. We expanded on the idea of the card itself
becoming the gift for any and all occasions.
d is tin c tiv e
design angela sheehy art creative director

30. software
packaging
HR Block required an updated design for the previous year’s TaxCut packaging.
A
simplification of the existing design and embossing is all that was needed to
refresh the look.
d is tin c tiv e
design angela sheehy art creative director

31. merchandise
packaging
AMC Theatres requested a design for
in-store packaging for their movie tickets
and opcorn coupons to be used in Costco
p
d
iscount retailer and warehouse clubs.
These concepts were just a couple that
w
ere gladly welcomed by AMC.
structured clamshell package design
clear or frosted acetate envelope package design
d is tin c tiv e
design angela sheehy art creative director

32. tenure
pins
AMC Theatres initiated a project to design tenure lapel pins, to show appreciation
for their many, long-term employees. Rubies, diamonds, crystal, and white gold
were used in designing these items.
10-19 years 20-29 years 30-39 years 40-49 years 50+ years
d is tin c tiv e
design angela sheehy art creative director