John Pereless is President / CEO of Pereless Software. He is expert in software technology. Which platform should we use for mobile app is cleared in this PPT

1. There are several questions that arise while developing
mobile apps. The first one is to choose which app
market to develop first between Android and iOS.
Selecting a platform depends on your needs and
strategies.

2. Before settling for an app store, you should consider
the devices that bring in maximum traffic on your
mobile site. For example, if the number of users
coming on your mobile site is more from iPhone as
compared to HTC Droid or Samsung Galaxy, then you
should consider your mobile application development
with Apple Store. If iPhone does not bring traffic on
your mobile site then drift your choice towards other
app stores. In case, your mobile traffic statistics are too
close to make an appropriate choice then consider the
factors mentioned below.

3. There is a striking dissimilarity in the worldwide market
share of tablets. Android tablets are ruling the roost
these days. iPad is the most popular one when it comes
to considering tablets in terms of the usage of
applications. So, if your strategy is concentrated
towards the use of tablets, then consider iOS for iPad.

4. If the strategy of your app involves generating revenue
by encouraging users to download the application, then
you should take a note of few points. Users of iOS are
ready to pay for applications and in app purchases than
users of Android. Concentrate on iOS platform if you
want users to buy your app and its products.

5. Before launching your application, it is vital that you
test it to ensure right functionality. The distinct
software within operating systems has distinct usability
depending on the type of device.

6. The devices of Android are quite diverse with diverse
resolutions of screen. The software for Android keeps on
varying, so the development of app will depend on the
version owned by the users. The United States have
devices with the updated version of Android while Asia
and Europe are likely to own the older versions. If you are
targeting US market then it is advisable that you develop
for the recent Operating Systems.

7. Every mobile application development store
has its own pros and cons. Go for the app
considering your needs and requirements and
the strategy for the required mobile
application.
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