2. 1. Genre Characteristics Thefirst feature of a music videos is that the genre is demonstrated. (e.g. stage performance in rock video, dance routine for boy/girl pop band).
3. 2. Lyrics and visuals. Thesecondfirst feature of a music videos is that there is a relationship between lyrics and visuals. This could be graphic graphic, strengthening or challenging towards the lyrics and visuals.
4. 3. Music and visuals. The third feature of a music video is that there is a relationship between music and visuals. This could also be graphic, strengthening or challenging towards the music and visuals.
5. 4. Record label The fourth feature of a music video is the demands of the record label. These will include the need for lots of close ups of the artist. This is so that if the band/artist are new then the audience will be able to see who the artist is or who is in the band. Or images of the band/artist could be their banding.
6. 5. Record label The last feature of a music video is that there will be a reference in the video to idea of looking. This could be in the form or an eye, window, keyhole and etc.
