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Anderson_Portfolio
This document provides examples of work from the author's public relations career. It includes a press release promoting a Relay for Life event, screenshots of web content created for a university department website updating photos and adding program information, print advertisements for various events, social media posts for a Relay for Life Facebook page, and blog content written for a real estate company's website on mortgage and neighborhood research topics. The portfolio is intended to showcase the author's skills and experience in social media, print media, web content creation, and blogging.
Anderson_Portfolio
- 2. 1 | Pa g e Table of Contents Introduction................................................................................................................................................. 1 Press Release............................................................................................................................................. 1, 2 Web Media.................................................................................................................................................... 3 Print Media................................................................................................................................................ 4, 5 Social Media ............................................................................................................................................. 6, 7 Blog............................................................................................................................................................... 8 Introduction My goal with this portfolio is to show you who I am. I graduated with a degree in Public Relations at Central Washington University. My passion is Public Relations and everything related to it. I have a background in Social Media and some Print Media. In this portfolio you will see examples of that. The examples are from different points of my career in this field. You can reference The Table of Contents above for specific types of work. Thank you for take the time to perusing my work. I hope this shows you my potential in producing good work. Christopher K. Anderson **** Press Release During my time as a student at Central Washington University, I took a position as Publicity Co- Chair for the Kittitas County Relay for Life. Of course it was my responsibility to get the word out about the Organization and its events. This was leading up to the end of the year relay which the Relay for Life focuses on. Below is one of the Press Releases that was written.
- 3. 2 | Pa g e Contact: Victoria Gonnason, Christopher Anderson Tel: 253-579-4308 Email: gonnasonv@cwu.edu, prdadanderson@gmail.com FINISH THE FIGHT AGAINST CANCER Kittitas County Relay For Life and their fighting spirit FOR IMMEDIATE RELEASE: Ellensburg, Wash.—The Kittitas County Relay For Life has moved its venue to the Tomlinson Stadium track. For the past 26 years it had been held at the Ellensburg High School. Although the team has changed its volunteers from time to time, they still have that fighting spirit. “I feel very proud to be a part of this team,” says Event Co-Chair David Douglas. “Everyone has stepped up their game each and every gathering and event.” Relay is a great way to support the fight against cancer and a night filled with entertainment and family friendly atmosphere. It is an overnight community fundraising walk where teams of people will camp near the track and each member takes turns walking it. The Relay For Life committee expresses their appreciation for the opportunities to host the event in multiple locations. The Ellensburg Community has been phenomenal with helping put on this event and fundraising. The committee is very excited to see past and future members be a part of the Kittitas Relay for Life. Please be sure to sign up if you haven’t already to join the fight against Cancer at http://main.acsevents.org . There are currently 4 million participants in over 5,000 events across the country helping finish the fight. It is a great way to be involved in the community for a great cause. The Relay for Life committee looks forward to seeing you at Ellensburg High School on May 9, 2014. ### In May 1985, Dr. Gordy Klatt walked and ran for 24 hours around a track in Tacoma, Washington, ultimately raising $27,000 to help the American Cancer Society fight the nation’s biggest health concern cancer. A year later, 340 supporters joined the overnight event. Since those first steps, the Relay For Life movement has grown into a worldwide phenomenon, raising nearly $5 billion to fight cancer.
- 4. 3 | Pa g e WEB MEDIA While I was an Intern for the Center for Latino and Latin American Studies at Central Washington University, one of my tasks was to update the department’s website. I was the first intern to understand copywriting laws and implement getting permission before using photographs. I personally went to professors around the campus who travelled to Latin America and gather (with permission) photos for the site. The goal was to make the department look more appealing and friendly. I used the schools web CMS (Content Management Software) to add them. The second example also shows my addition of the Minor Program. EXAMPLE 1 EXAMPLE 2
- 5. 4 | Pa g e PRINT MEDIA The print ads below were used to showcase and promote different events I helped with. EXAMPLE 1 This was a poster used around the Kittitas area.
- 6. 5 | Pa g e EXAMPLE 2 This was an Event for the Ellensburg Library.
- 7. 6 | Pa g e SOCIAL MEDIA While I was Publicity Co-Chair for the Kittitas County Relay for Life, one of my jobs was to post the Facebook account. These are a few of the ones I enjoyed making.
- 8. 7 | Pa g e These all can be seen by looking back at: https://www.facebook.com/KittitasCountyRelayForLife/
- 9. 8 | Pa g e BLOG WORK While Working at Yurz…. I helped with blog research and development for their blog, Dream Casa. I was given a topic, researched it, and then put it in blog format. I did not know how it would be used until it was posted on the blog. The company weaved them in to a blog with other employee’s blog research. I felt this would showcase my research and writing ability. Before each example, I will provide the web address to that full blog. That way you will be able to see my section and how the company weaved it into the final blog. EXAMPLE 1 “I Can’t Get A Traditional Mortgage…What Are My Alternatives?” http://dreamcasa.org/money-matters/mortgage-and-loans/i-cant-get-a-traditional-mortgage-what- are-my-alternatives/ “See if you can get Seller Financing. Seller financing is a great way to skip the whole mortgage approval process. However, it is quite difficult to get for the following reasons: (1) The seller does not own the house outright, and for the seller to give you a financing option, the seller must have paid off his/her mortgage in full. (2) Most sellers do not want the hassle and additional risks of being a lender– even though they could profit more by being the financier. With that being said, sellers don’t necessarily have to be a lender. The seller can arrange to resell the promissory note to an investor.” EXAMPLE 2 “Why Researching the Neighborhood Matters” http://dreamcasa.org/real-estate-101/house-hunting/buying-home-neighborhood-matters/ “So you’re in the market for a home and you have a list of deal breakers: the house has to have the right amount of square footage, enough storage space, and a nice backyard– but have you considered the location of the home? Researching the neighborhood, of your potential new home, helps you to protect your family’s lifestyle and safety. Here is the list of things to consider when researching the location of your new potential home.