Fons Leroy heeft het in zijn presentatie over de sterktes die de verschillende types werknemers hebben. Ook bij den achtkanter herkennen we in elk van onze mensen de sterktes van deze figuren.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
Goeienavond! Welkom in deBOkes, welkom bij den achtkanter. We hebben u vanavond uitgenodigd in de eerste plaats om u te laten inspireren, maar ook om te netwerken. Ik wil dan ook graag eerst en vooral de groep ondernemers die deze avond tot stand heeft gebracht bedanken voor hun enthousiasme, gedrevenheid en de energie die ze erin hebben gestoken. Hun idee was het om Fons Leroy naar hier te brengen, gedelegeerd bestuurder van de VDAB, die als geen ander een frisse kijk heeft op de samenleving, en op de werknemers van uw bedrijf. Van harte welkom, Fons!
Transitional Travis is voortdurend onderweg. Hij weet dat hij nog een lange reis voor de boeg heeft op Route 67, de weg naar een duurzame professionele voldoening. Hij weet precies wat elk knopje van zijn teleloopbaanmachine doet en werkt aan ingrediënten voor langere en meer leefbare loopbanen. Dit extra zintuig beschermt hem tegen uitpersende jobs-voor-het-leven.
Als innovatieve publieke tewerkstellingsdienst die regisseur van de arbeidsmarkt wil zijn, verkondigt VDAB loopbaanzekerheid i.p.v. jobzekerheid. Dit vraagt een verschuiving richting transitionele loopbanen (op individueel niveau) en richting transitionele arbeidsmarkt (op macro-niveau). Of wat we bij VDAB de switch van citroenen naar mango’s noemen. We roepen werkgevers en werknemers op om samen te sleutelen aan loopbanen van de toekomst.
co-creation role: Co-customiser (werknemers en werkgevers geven samen loopbanen vorm)
track: A
Kirby heeft veel nood aan verandering. Binnen den achtkanter kan dat ook. Ze startte jaren geleden in de pottenbakkerij, waar ze prachtige borden en onweerstaanbare kommetjes maakte voor bv secretaressedag. Toen ging ze aan de slag in de chocolaterie, waar ze er mee voor zorgde dat heel wat bedrijven, verenigingen en particulieren een heerlijke attentie hadden voor sinterklaas of pasen. Daarna kwam ze terecht bij passerelle. Daar kunnen cliënten tijdelijk terecht voor een heroriëntatie of als ze wat ademruimte nodig hebben. Nu is ze aan de slag in het kookatelier waar ze onder andere heerlijke tapenades maakt, ideaal als aperitief op een warme zomeravond. Kirby kent onze producten ondertussen door en door en beweegt zich als het ware als een kameleon doorheen de verschillende ateliers.
Captain Competence weet dat alles om competenties draait. Zijn werkterrein is een knelpunteconomie met een tekort aan beschikbare skills. Rondom hem is iedereen op zoek naar de juiste man op de plaats, MAAR verblind door Diploma Demon. Iedereen kijkt naar diploma’s i.p.v. competenties. De strijd van Captain Comptence is een voor een matching o.b.v. competenties. Hij wil dat alle inwoners van C2C-city verder kijken dan diploma’s en focussen op competenties.
VDAB behoort tot de top van de Europese publieke tewerkstellingsdiensten door de omslag richting matchen o.b.v. competenties (Competent). Dit is een verschuiving van een eendimensionale benadering (juiste diploma/ervaring) naar een vernieuwend holistisch arbeidsmarktbeleid met een klemtoon op competenties, ook al werden die elders verworven.
Het voordeel voor de inwoners van C2C-city is dat ze competenties later in hun loopbaan kunnen hergebruiken. Zo krijgt wat ze kunnen meer aandacht dan het diploma dat ze hebben. Ze dragen bij aan een economie die stoelt op competenties door de ogen van werkgevers te openen.
co-creation rol: contributor.
Binnen Competent (het competentiemodel van VDAB) dragen werkzoekenden bij aan een betere matching door werkgevers een beter zicht te geven op hun competenties. Hoe beter zij hun profiel aanvullen, hoe beter de matching.
Olivier bruist van energie om aan de slag te gaan, alleen moet hij leven met het feit dat zijn energie snel op is. Hij moet veel rusten. Een vrijwilliger geeft hem thuis computerles. Zo kan hij ook online zijn netwerk onderhouden, iets waar hij zijn vrijwilliger enorm dankbaar voor is. Maar hij werkt ook twee halve dagen per week in de BOkes. Er was aanvankelijk wat twijfel of dat zou lukken, maar de aanhouder wint! Hij is er graag bij om feestjes of teambuildings van bedrijven in goede banen te leiden. Mensen gelukkig maken is wat hij het liefste doet!
Lena Lonesome viel nooit op maar was steeds ambitieus. Ze klapte dicht bij werkgevers, tijdens selectieprocedures en was bang wanneer de postbode haar brievenbus naderde. Op een dag werd ze geraakt door de superconnector en werd Date Devil. Haar gave bestaat er niet alleen in véél recruiters te bereiken op heel korte tijd, ze is ook digitaal verbonden met jobfathers (coaches die ondersteuning en loopbaanadvies geven). Date Devil is altruïstisch van nature en deelt haar krachten met bloedzusters in het universum. Ze verkondigt non-stop haar blijde boodschap en promoot tools, tips en tricks.
VDAB steekt bestaande diensten zoals speedmatching, jobcoaching en loopbaanadvies in een nieuw digitaal jasje zodat ze sneller, nog meer op maat, relevant en laagdrempelig worden. Enkele maanden geleden hadden we een wereldpremière met onze online speedscreening. Hiermee brengen we bedrijven en kandidaten samen voor 10 videochatgesprekken op een uur tijd. Deze innovatie is niet alleen drempelverlagend, ze kost ook minder tijd én geld. De positieve aandacht en aanbevelingen op sociale media die we van alle betrokken partijen kregen waren zeker meegenomen. Een ander voorbeeld is de Mentor App (van ons Labo Nieuwe Dienstverlening). Eind vorige maand lanceerden we onze Mentor-app waarmee geëngageerd professionals laatstejaars op sleeptouw nemen.
co-creation rol: Promotor. Klanten bevelen ons aan (Vb tweet Brantano over speedscreening)
track: A/B
Leen heeft een verstandelijke beperking, ja, maar ook een ruim sociaal netwerk. Enkele jaren geleden maakte ze via haar netwerk van den achtkanter kennis met het kunstatelier. Bleek dat dit helemaal haar ding was! Ze heeft een unieke stijl, die veel mensen appreciëren! In veel bedrijven hangen kunstwerken, maar een uniek werk gemaakt door mensen met een beperking, en door onze eigen date devil, dat zie je niet in elk bedrijf!
Als kind werd Matthew Modest geïnspireerd door Daredevil en diens kracht om om te gaan met het feit dat hij slechtziend was. Wanneer hij op een nacht wakker lag, werd hij geraakt door chance raiser en werd zich bewust van professionele mogelijkheden die hij eerder niet zag. Deze bliksemschicht gaf hem inzichten waardoor hij kon vluchten uit Darkville. Luminous Luke is een visionaire Work Action Hero met een neus voor kansen op de arbeidsmarkt (professionele mogelijkheden).
Het Labo Nieuwe Dienstverlening van VDAB werd ruim een jaar geleden opgericht als een losstaande, zelfstandige organisatie die een digitale businessmodelinnovatie doet om een antwoord te bieden van toekomstige arbeidsmarktconsumenten. De innovaties van het Labo stoelen op 6 strategische principes: 1/Data zijn de basis van nieuwe diensten (VDAB als informatie broker), 2/De loopbaan is het vertrek-en eindpunt, 3/Nieuwe klanten gebruiken de diensten op vrijwillige basis 4/Het labo heeft een leerfunctie en werkt in een programmamodus, 5/Het labo werkt flexibel volgens de agile methode, 6/Samenwerkingen met partners staan centraal (VDAB als regisseur). VDAB zet samenwerkingen op met bedrijven (vb summerschool IBM), organisaties (jongerenambassadeurs) en onderwijs om jongeren te prikkelen. Bedoeling is arbeidsmarktconsumenten te versterken tijdens hun ganse loopbaan.
co-creation rol: Idea Generator (Deliver ideas an participate in co-creation)
Track: B
Kevin is enkele jaren geleden van start gegaan in de pottenbakkerij. Hij is enorm gemotiveerd om al wat hij doet zo goed mogelijk te doen. Ondertussen is hij een volleerd pottenbakker die ook bewezen heeft dat hij zelfstandig kan werken. Daardoor en ook dankzij zijn enthousiasme kon hij ondertussen starten met begeleid werk. Zo gaat hij regelmatig in een woonzorgcentrum helpen aan de bar samen met enkele collega’s van den achtkanter. Daarnaast werkt hij elke vrijdagvoormiddag bij Opel Bariseau Mottrie onder de begeleiding van één van hun werknemers. Ze vormen een goed team en merken ook daar dat Kevin zijn grenzen verlegt. Op die manier blijft elke dag voor Kevin een nieuwe uitdaging! Met dank aan de bedrijven die onze cliënten die kansen geven!
Derrick Doyen was omringd door hulpeloze, soms uitgebluste mensen die geen voldoening meer haalden uit hun job en geen idee hadden hoe ze dit konden veranderen tot hij de poppenspeler (puppet master) ontmoette. Deze superkracht liet hem begrijpen dat iedereen kan werken aan een leefbare loopbaan. Ook al ben je 60 jaar oud. Deze work action is eigenlijk een supermentor. Hij helpt iedereen langer en beter te werken door hen zelf de jobinhoud en de werkomstandigheden vorm te laten geven.
VDAB innoveert door de ontwikkeling/uitbouw van tools als jobcarving and jobcrafting. We verkondigen en sturen aan op diversiteit omdat diversiteit de motor is van innovatie en platgetreden paden te verlaten. Neem nu onze “Battle of generations”, een klein project waar groepen met laaggeschoolde jongeren en 50-plussers een succesvolle kruisbestuiving bleek die leidde tot een mentorprogramma waarin oud en jong elkaar coachen en evalueren in rollenspelen.
Daarnaast bouwt VDAB voortdurend voort op strategieën en methodes van Europese tewerkstellingsdiensten die succesvol omgaan met uitdagingen op de arbeidsmarkt.
co-creatie rol: Gids (Help others and provide support)
track: A
Linda komt uit een gezin van 6 kinderen, ze heeft in de textiel gewerkt en baatte ook een tijdje een café uit. In 1999 kreeg ze een hersenbloeding, waardoor ze haar leven niet langer kon sturen. Ze was een hele tijd op de dool. In 2007 kwam ze via het OCMW in den achtkanter terecht. Dankzij de voortgezette revalidatie bij ons kan ze een aantal zaken terug zelf in handen nemen, ze draagt oa ook actief bij in het atelier van onze cliënten met een niet aangeboren hersenletsel en is heimelijk ook wel fier als haar werk geapprecieerd wordt door bedrijven of als de producten die zij mee heeft ontwikkeld in de winkel belanden.
Doorsnee kan je Eden Talent niet noemen. Ze ziet zichzelf als een amateur uitvinder en gelooft in de kracht van verrassingen. Haar wens om de van Work Universe een betere plaats te maken is besmettelijk. Ze nodigt creatieve zielen van Crea County uit naar een kleine achterkamer waar ze hen betovert met haar surprise attack. Wilde ideeën voor een beter Work Universe ontstaan. Want eerlijk, een gedeelde verrassing maakt de wereld beter.
VDAB tracht aandacht te besteden aan verrassingen omdat daardoor ideeën ontstaan die je niet plande. VDAB zet scholen en studenten in om hen te vragen naar hun noden, ideeën en oplossingen. We doen dit door studentenwedstrijden te organiseren waar studenten zelf hun dienstverlening ontwikkelen. Deze wedstrijden leveren ons een bijzonder waardevolle input over het merk VDAB, de klantenbeleving en de verwachtingen van onze toekomstige klanten.
co-creatie rol: Consultant (Give advice and feedback)
track: B
De surprise suzy van den achtkanter is zonder twijfel Didier. Hij heeft een niet-aangeboren hersenletsel. Vroeger was hij boekhouder en alles behalve een handige harry. Na een hersenaandoening leerde hij iets wat hij zonder dat gebeuren wellicht nooit had geleerd: hij leerde met zijn handen werken. Voor Didier was dat een ware ontdekking! Hij is nu fier op wat hij met zijn handen kan. Zo heeft hij in het dagcentrum waar hij werkt al heel wat opdrachten van bedrijven tot een goed einde gebracht.
We hebben er nu enkele van onze cliënten uit gehaald, maar eigenlijk is elk van onze cliënten één voor één een held. Zij bewijzen dat mensen met een beperking ook een professionele identiteit kunnen opbouwen en een crack zijn in hun vak! Wil je dat met eigen ogen zien, laat je dan inspireren en ga een sociaal engagement aan met je bedrijf. Er zijn tal van mogelijkheden waardoor we samen tot een winwinsituatie kunnen komen!
Wil je je werknemers één dag laten meedraaien in onze ateliers en mee laten beleven wat er bij den achtkanter gebeurt, dan kan dat perfect! Zo leren ze onze mensen en onze producten kennen. Ook vrijwilligerswerk is mogelijk zoals het schoonmaken van onze terrassen of het poetsen van de bussen, of ze kunnen mee op sportactiviteit. Teambuildings worden altijd in samenspraak en op maat van uw bedrijf vastgelegd om samen tot een mooi programma te komen.
Nadien kunnen uw werknemers hun ervaringen uitwisselen met een etentje in deBOkes en kunnen ze zich uitleven met de volksspelen.
Bent u met een grotere groep? Dan kan een rondleiding een goed idee zijn. U krijgt uitleg over den achtkanter en maakt u kennis met de verschillende ateliers. Nadien verwelkomen we de groep in deBOkes voor een hapje, een drankje en wie weet een spelletje.
Een bijzondere gelegenheid? Dan vindt u bij den achtkanter zeker een goede attentie, zowel voor het personeel als voor uw netwerk. Wij hebben tal van mogelijkheden, en hebben zelfs een aangepast aasortiment tijdens de paas- en sintperiode, voor het chocoladebakatelier de drukste periodes van het jaar!
Onze kunstenaars hebben al heel wat prijzen weggekaapt op wedstrijden. Bij ons vind je verschillende stijlen terug. Wil u uw inkom of vergaderzaal een unieke toets geven? Denk dan aan een kunstwerk van den achtkanter! Wij werken ook op maat. Dan komen we langs om te bespreken wat u precies wenst, bekijken de ruimte en gaan aan de slag.
Inclusie is heel belangrijk voor ons. Bovendien hebben onze cliënten heel wat mogelijkheden, die u ook kan ontdekken. We helpen onze cliënten op weg om in gewone bedrijven aan de slag te kunnen. Er zijn twee mogelijkheden: een groep cliënten komt enkele uren per week langs in uw bedrijf samen met een begeleider van den achtkanter, of één van onze cliënten komt bij u vrijwilligerswerk doen en wordt daarbij begeleid door één van uw werknemers.
Dit is al een hele waslijst aan mogelijkheden. Misschien hebt u nog wel andere ideeën… Ik hoop dat we u wat hebben kunnen inspireren, maar misschien kunt ú ook ons inspireren. Misschien kunnen we wel iets voor elkaar betekenen waar wij nog niet bij hebben stilgestaan. Laat uw hart en dat van uw bedrijf spreken. Geef ons via het evaluatieformulier mee op welke manier we u konden inspireren, en in ruil kan u thuis verder ideeën opdoen via het boek van Fons Leroy Work Action Heroes, dat u straks krijgt bij het naar buiten gaan. Maar eerst is er tijd voor een hapje en een drankje, waartoe ik u heel graag uitnodig!