The document summarizes conventions for documentary print advertisements. It notes that ads typically include the time, date, and channel of the broadcast. They also commonly feature images from footage to give audiences a glimpse of what to expect. Ads aim to use powerful and meaningful images to catch attention and persuade audiences to view the documentary.

2. Channel 4 – Documentary Print Advert
Powerful Image
with a
meaningful
message –
Documentary Persuades
Title – Followed audience to
by date view the
documentary.
Has been made
significant
because of bold
font and white Channel 4 Logo
background to Transparent
catch
audience’s
attention.
For more
information.

3. More 4 – Documentary Print Advert
Powerful Image
Persuades
audience to
view the
Documentary documentary.
title which The image is the
relates to the main focus
image being
shown.
Date and time of the
documentary
following this
particular series.
Channel that
documentary is
being
broadcasted on

4. Channel 4 – Documentary
Print Advert
Documentary
title followed by Channel that
the series and the
the date and documentary is
time of when being made by.
the
documentary is
being shown.
Image of the
great wall of
china, relates to
the message of
the
documentary

5. Channel 4 - Documentary
examples as this
advert does not
Print Advert
Contrasts to the other
provide any date or
time of when the
documentary is being Powerful Image
shown. Relies on Persuades
audience to visit the audience to
website to gain more view the
information documentary.
Website for Relates to the
further topic on the
information on hand
the The image is the
documentarfy main focus
Channel that
the
documentary is
being shown on.

6. Conventions
0 Through researching several documentary print
adverts, we have noticed that there are many similar
conventions when it comes to creating a print advert.
0 Commonly, documentary adverts have the time and
date to show the audience when the documentary will
be broadcasted and also the channel that it will be on.
0 They will also have several images of the footage in
the documentary giving the audience a glimpse of
what is it to be seen.

7. Conventions
0 Documentary print adverts also tend to have a picture
of the presenter, if one is present within the
documentary. In our case this will not be necessary as
our advert is completely observational.
0 They also tend to have images with good meanings in
order to gain the audiences attention and leave a
thought in the audience’s minds.