In what ways does your media product use, develop orchallenge forms and conventions of real media products?
What we had to do. For our A2 media course work we were asked to produce 3 different media pieces. We had to create the opening 5 minutes of a TV documentary, a radio trailer and also a double page spread to promote our documentary. Given a few months to do this we created our documentary first, we researched into similar products to make our documentary look realistic and as though it is going to be aired on TV. After researching different types of documentaries and similar topics we started to plan filming. Filming had started and we got as much footage as we could even though we werent going to use it all, we then used Final Cut Express which was new to me to create the documentary and log all the footage and start piecing together the 5 minutes. The radio trailer didnt take much time in doing as we used live footage from our documentary, we had to create out radio trailer to gain an interest and draw an audience in to watch our documentary. The double page spread was also a smaller task compared to the documentary as we had to write an article based on cyber bullying and based on the footage we had got. We then included pictures from the documentary and published it in a popular TV listings magazine so that the type of audience that read it will be interested in watching a relevant documentary.Why we chose cyber bullying We chose the topic of cyber bullying because the purpose of a documentary is to inform people and make people engaged into the programme, we targeted our documentary at teens which with the high use of social networking and smart phones cyber bullying is very common within that, therefore if we targeted it at this audience and screened it at a suitable time it meant the message of how cyber bullying can be prevented or even stopped can get around and people can understand the causes and implications of cyber bullying.
Documentaries This type of documentary is We are also going to use a hidden narrator whose voice also polemical. is supported by images. There are many different types of documentary Our documentary is also going to features and the one that we chose to base our be expository, this is where wedocumentary on was ‘Cinema Vertie’ this involves address the viewers directly to a hand held camera and expresses views and advance an argument. opinions there are also interviews included, this uses and develops forms of real life Our documentary is also going to documentaries. be a single strand mode, this is where there is one plot/storyChannel throughout the whole documentary. This is common for documentaries because they are usually shown for a purpose and to get a message across so want to base it on one topic.We chose to air our documentary on BBC 3, this is because it has a young targetaudience and our research shows through out questionnaire that people watch moreTV and documentaries on this channel, it is also well known for documentaries and ison appropriate time and days for the target audience.
Our documentary Vs other documentaries. We presented our documentary name with teens holding the letters and in the college which relates to teens and cyber bullying, as you can see this real life documentary is about tattoos and they have presented their title as a tattoo, both of these titles are relevant to the topic and you know by looking at them what the documentary is going to be about.
In the professional documentary they chose to say facts and figureswhilst showing footage of the main topic where as we challenged thisconvention and wrote the facts out and had music and the narrator reading the facts out. I think this worked better for our target audience because they are teens and they will sit and be engaged and read them inthemselves rather than be distracted and watching the footage rather than listening to the narrator.
These screen shots are both vox pop interviews, where they are completely spontaneous and you just approach someone to getan answer of them, they are both medium close upshots which is a convention of media products and again we haventchallenged any conventionsyet, they are both shot with a hand held camera and they answer with comments and facts towards the topic of the documentary.
This was our expert interviewwith nick warring, we showed this by using a lower third, this lets the audience know who he is as well as the narrator saying it, how ever this doesnt happen in the professional documentary asthe narrator just says who it isand what he does and how he is involved with the programme. We havent challenged a convention because this is how some documentary choose todisplay who is talking there forwe have use a convention of a real media product.
We again challenged another convention of documentaries, we used fades anddissolves between each clip whereas this professional documentary used straight cuts, usingstraight cuts makes the documentary move quicker and fits more into the opening 5 minutes, our documentary was at aslower pace which I still think worked wellbecause it was more of a sensitive topic.
We used common conventions like a range of different camerashots throughout the documentary this just gives it a different look throughout, we also used another common convention of music in the back ground, this makes the documentary seem more up beat and so there is no silence in the documentary. We made sure that we did a lot of research into cyber bullying to make sure we had enough to talk about in the documentary so that it wasn’t boring. We made sure that we were asking people in the target audience what they thought cyber bullying was so that they could beinvolved into the documentary so when it was shown on the TV the audience could relate to those of similar ages involved. Overall I think we used and developed conventions rather than challenge them, we challenged a few but we thought doing it this way madeour documentary more appealing based on the sensitive subject. By using and developing the main conventions this made our documentary look more professional and more like a real one.
Double page spread Bottom left is my annotated double page spread and how it looks next to my own double page spread as part of the project, I used images that were from the documentary and also quotes that are going to be shown in there too. The professional double page spread takes up one whole of the page in text and I have challenged this form by spreading my across both pages, they have also used one main image where as on my double page spread all the images are vital and make the double page spread layout complete. The colour schemes are the same and I think that having a white background works well because the colours that you do use then stand out. I also think that the columns work well and make the page look more interesting and not just like a book, I think that maybe my article was a bit too long but then again it fills the page and only gives vital information about the documentary. The use of drop caps and tag lines and also captions on the images use and develop the conventions of real media products.