Analyzing Strategy Execution at BOP: Drishtee’scase
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Analyzing Strategy Execution at BOP: Drishtee’scase
- 1. Analyzing Strategy Execution at BOP: Drishtee’s case Presented By: Section-B, Group-1 Anshul Gupta Hemant Chachadi Laxmi G Saurabh Jha Pallavi Madan Vishwas Kini Nikhil Gupta Presentation Date : 22 AUG 2010
- 2. List of popular projects working in rural India Analyzing Strategy Execution at BOP: Drishtee’s case Section-B, Group-1 Company Business Model Drishtee Use of kiosk-based platform to deliver services SKS Microfinance Use of for-profit model of microfinance ITC’s e-Choupal Virtual clustering of all the value chain participants Hindustan Lever’s iShakti Rural entrepreneur using Shakti kiosks Hewlett Packard’s photo training The Village Photography Program DICNIC Use of IT for information management at rural level AgRIS, The Agricultural Resources Information System AGMARKNET Marketing & Inspection (DMI), Ministry of Agriculture initiative SeedNet, National initiative for information on quality seeds eKrishi Market Driven Agricultural Initiative through IT enabled Agri Business Centres
- 11. Drishtee’s Strategy The Company is currently serving 10000 villages with an aim to serve 600000 villages. The structure - 7/9 Analyzing Strategy Execution at BOP: Drishtee’s case Section-B, Group-1
- 14. Strategy Implementation Eliminate the Middle man 1/6 Analyzing Strategy Execution at BOP: Drishtee’s case Section-B, Group-1
- 17. Strategy Implementation 4/6 Analyzing Strategy Execution at BOP: Drishtee’s case Section-B, Group-1
- 19. Strategy Implementation 6/6 Analyzing Strategy Execution at BOP: Drishtee’s case Section-B, Group-1
- 21. Profile of Drishtee Entrepreneurs Poonam Bharadwaj Age :35 years Qualification: Post graduation Addess: Kharkhauda, Meerut Family Occupation: Heading a School Kiosk Startup Date: January 2008 Mohit Gangwar Age: 24yrs Qualification: Graduation Address: Bareilly, Uttar Pradesh Family Occupation: Digital Photography Shop Kiosk Startup Date: April 2005 Best Performance: Rs. 17,000/- in December 2005 Analyzing Strategy Execution at BOP: Drishtee’s case Section-B, Group-1
Editor's Notes
- The innovation must result in a product or service of world-class quality. The innovation must achieve a significant price reduction — at least 90 percent off the cost of a comparable product or service in the West. The innovation must be scalable: It must be able to be produced, marketed, and used in many locales and circumstances. The innovation must be affordable at the bottom of the economic pyramid, reaching people with the lowest levels of income in any given society.
- Drishtee earns its revenues from the upfront franchise fees it receives from the entrepreneurs. For hardware installation etc. It also earns Profit margins on the services it provides to the end consumer. Cost Model – The major costs are incurred in selection, and training of local entrepreneurs and web-based tools for BPO operations etc.
- Drishtee includes the local unorganized retail stores in its franchisee model under Drishtee rural Retail Points. These franchisees help Drishtee to provide people with good quality products.
- This initiative also provides the producers with market information on costs, trading etc. and capacity building and technical support to produce high quality products.
- Drishtee also has a different form of structure – by offering franchisee. Drishtee provides extensive training for entrepreneurship, marketing skills, clear and simple service delivery manuals and continuing professional advice to support your business
- Acumen Fund – It is one of the leading investors in Drishtee. With Acumen Fund's investment, Drishtee is expanding its entrepreneur programmes to include a variety of health related services. International Finance Corporation - Its Grassroots Business Initiative (GBI) has provided Drishtee with grant funding to reinforce and scale up its network of entrepreneurs. IFMR Trust had partnered with Drishtee Foundation to pilot a kiosk based individual lending model for financial services delivery through entrepreneur owned kiosks. Nike Foundation is supporting Drishtee to enable women entrepreneurs in rural India. This partnership has helped increase the percentage of women entrepreneurs from 10% to 30%
- There are two types of skills required by the Drishtee team. One is the team which sits in the corporate office and does the managerial work. Another team is the field team. The general qualification required for the field team or franchisee partners are following:
- Drishtee is primarily an Information Communication Technologies (ICT) Company. Traditionally the Rural Consumers are connected to the market through the Middlemen, As each middle man is different the information available to the rural masses is not guaranteed of consistency or always of high quality, chances of distortion of information, corruption etc are high, to sum it up the present system does not offer the most efficient services to the consumers.
- Drishtee does a comprehensive location/village survey, i.e. the village where a kiosk is to be set up is choosen, then it conducts a launch program at Panchayat/Group meetings. It selects the owner of the kiosk from a number of applicants.
- The system is basically connected to drishtee’s Intranet.