The document discusses the Johnson & Johnson recall crisis of 2010. It analyzes the problem of a 20 month gap between when the recall issues started and when J&J officially recalled products. It also discusses an earlier "phantom recall" in 2008 that cost the company over $15 million. The document performs a stakeholder analysis, showing how stockholders, consumers, the CEO, and employees were impacted by both the immediate recall and the earlier phantom recall. It concludes by providing recommendations for J&J to prevent future crises, including establishing standards and codes of ethics, separating responsibility among large teams, and prioritizing job security.