For full analysis go to my video posts =]
Run this town – Jay-z Featuring Rhianna and Kanye West  Released for radio air play July 24 th  2009 Beginning starts with Medium shot of red and black smoke, man holding a flame pans upwards and cuts to more flames  People are wearing masks, tribal like  Cuts to a variety of different shots  Head scarf's covering their faces – intertextuality
As song starts “feel it coming in the air” - Close up of Rhianna lifting down her scare. Misty fire fades away.  “ I'm addicted to the thrills” - Close up to long shot, We see her body, sexy outfit Voyeurism. Man with no top on gives her a flame, he appears to be smaller. Rhianna has power over man, contrasted with her outfit.
Dressed in a different outfit – all black and sexy. Collection of different shots. Fragmentations of her body – sexualize. See a medium shot of them all wearing shades -intertextuality “ who's guna run this town tonight” medium shot of Jay-Z, close up of man running past him
Jay-z begins to rap. “pledge your allegiance” crown bashing sticks together – tribal like, supporting Jay-Z “ all black everything” links into what they're wearing. Shows ma with black spikes, dangerous. All the singers place on a stage about everybody. Tribe look like audience. Refers to a live audience. Close ups of Jay-Z to establish his importance  Rhianna in hot pants and furry coat type thing – new image, like a prostitute
“ walking tall against the rain” - Rhianna holds flame higher, flames behind her, camera zooms slowly. Jay-z long shot of him looking like a king, with tribe members along a corridor protecting him “you can call me Caesar. There is always the main person singing in the middle. Close up of Rhianna fades with long shot of tribe – shows her importance and leadership. Woman can be in charge. Kanye in broken up car, smashes window – masculinity  “ Reebok” Kanye always mentions shoe brands in his lyrics Close ups of tribe members at the end – all covered in black, one shot of woman in burqua like outfit, shows tribe is like religion
Knock you down – Keri Hilson, Kanye West and Neyo  Music video premièred on March 23 2009  Beginning – titles green and black, green connotes envy, zooms in  Keri free falls slow motion – links to lyrics, “knock you down” Keri wearing under garments and thin t-shirt – sexualized  Shots, medium-long fade into each other Close up of keri's face – opens her eyes, voice echo effect – sexy Kanye standing up, camera looking up at him “ Reboking” - mentions shoe brand – intertextuality Medium shot of kanye and keri – shows love interest
Close up of Kanye – motioning slitting his throat, fades into keri free falling – links with lyrics “disaster”  Birds eye view of keri – sexy  Both holding their heads – shot cuts between them  Keri by herself, white background, dress more however in leather – still sexy  Shots cut to fragmentations of her body  Close up  to extreme close up of keri and kanye about to kiss. Close up of her biting her lip – intertextuality and voyeurism  Lyrics “knock me down” - Keri free falling again  Split screen effect – holding each others faces both smiling -> goes to feet -> both not smiling -> feet, keri turning hers away -> kanye falls after keri turns away. Links in with lyrics “sometimes love comes around and it knocks you down” When Kanye hits the ground digitalized effect of him smashing into pieces.
Cuts to close up of Neyo Usual image, smart hat, looking sleek Cuts to Keri- extreme close up “ kick it with my girl today” neyo shakes his head, cuts to keri – can see neyo is new love interest “ commander and chief” dance moves link in with lyrics constantly Neyo mentions “miss independent” one of his own songs, sings it like he does in his song Close up of Kanye at a party – medium shot of keri and neyo – indicates confrontation Split screen of Kanye and Keri – indicates reminiscing Right side black and white – shows how they were – links with lyrics  On the split screen images reflecting lyrics – ashes, nassa, love letter, hour glass  Confrontation of Kanye and Keri – Kanye's tempo faster – climax
“ this is bad real bad Michael Jackson” keri motions the Jackson-esque holding her crotch, lyrics relate to Michaels song “bad”, links in with the songs situation  Medium shot of keri inbetween kanye and neyo, cuts to close ups of her looking sad. Shows she is in the middle of a love war – her voice pitch gets higher showing anxiety  Medium shot of kanye and neyo – zooms into a picture of her Split screen of her with both kanye and neyo.
Fighter – Christina Aguilera  Beginning close up of moth – light surrounding it, rest dark  As music starts blurred close up of ballerina feet, with same lighting as moth  Close up of black spikey hair Cuts quickly to image of dancer moving their hands spookily like a piano Cuts back to moth – emphasis  Extreme close up of Christina face, background black – lighting like moth  Cuts back to body of dancer – cleverly done so not to show voyeurism
Long shot of Christina in door way, white skin black outfit Medium shot of dancer – looks dead  2 ballerinas, shows woman fighting together  Christina wears a cape – like vampire  Long shot of christina in a box – when she sings “makes me that much stronger” she smashes the box – shows masculinity and woman strength
Ballerina's eating fruit – sensual  Extreme close up of Christina when she starts singing – wearing heavy make up  Blur – fades into three dancers, more woman standing together  Medium shot of ballerina's with sticks, helping them walk Christina crawling on floor with stick – eventual throws stick, black digitalized splodge on screen when she sings chorus again.  Long shot of her in white – peace  Close up of her in white, more intimate As pitch of voice heightens, moths fly “towards the light” - extreme long shot emphasizes
As song comes to a climax, extreme close up to close up to medium shot of Christina Close up of eye, green lashes – revenge  Eye then has a butterfly in front of it, butterfly beautiful compared to moth  Extreme close up of fire – emotions burning away  Christina changes her outfit – black and red – extreme close up filtered in red. “ mid shot” makes muscle movement – masculinity and strength Close up of Christina in white – filters to red like blood Extreme close up of both hey eyes  Long shot at the end, Christina kicks screen, digitalized smash of camera lenz.

Analysis Of Three Videos

  • 1.
    For full analysisgo to my video posts =]
  • 2.
    Run this town– Jay-z Featuring Rhianna and Kanye West Released for radio air play July 24 th 2009 Beginning starts with Medium shot of red and black smoke, man holding a flame pans upwards and cuts to more flames People are wearing masks, tribal like Cuts to a variety of different shots Head scarf's covering their faces – intertextuality
  • 3.
    As song starts“feel it coming in the air” - Close up of Rhianna lifting down her scare. Misty fire fades away. “ I'm addicted to the thrills” - Close up to long shot, We see her body, sexy outfit Voyeurism. Man with no top on gives her a flame, he appears to be smaller. Rhianna has power over man, contrasted with her outfit.
  • 4.
    Dressed in adifferent outfit – all black and sexy. Collection of different shots. Fragmentations of her body – sexualize. See a medium shot of them all wearing shades -intertextuality “ who's guna run this town tonight” medium shot of Jay-Z, close up of man running past him
  • 5.
    Jay-z begins torap. “pledge your allegiance” crown bashing sticks together – tribal like, supporting Jay-Z “ all black everything” links into what they're wearing. Shows ma with black spikes, dangerous. All the singers place on a stage about everybody. Tribe look like audience. Refers to a live audience. Close ups of Jay-Z to establish his importance Rhianna in hot pants and furry coat type thing – new image, like a prostitute
  • 6.
    “ walking tallagainst the rain” - Rhianna holds flame higher, flames behind her, camera zooms slowly. Jay-z long shot of him looking like a king, with tribe members along a corridor protecting him “you can call me Caesar. There is always the main person singing in the middle. Close up of Rhianna fades with long shot of tribe – shows her importance and leadership. Woman can be in charge. Kanye in broken up car, smashes window – masculinity “ Reebok” Kanye always mentions shoe brands in his lyrics Close ups of tribe members at the end – all covered in black, one shot of woman in burqua like outfit, shows tribe is like religion
  • 7.
    Knock you down– Keri Hilson, Kanye West and Neyo Music video premièred on March 23 2009 Beginning – titles green and black, green connotes envy, zooms in Keri free falls slow motion – links to lyrics, “knock you down” Keri wearing under garments and thin t-shirt – sexualized Shots, medium-long fade into each other Close up of keri's face – opens her eyes, voice echo effect – sexy Kanye standing up, camera looking up at him “ Reboking” - mentions shoe brand – intertextuality Medium shot of kanye and keri – shows love interest
  • 8.
    Close up ofKanye – motioning slitting his throat, fades into keri free falling – links with lyrics “disaster” Birds eye view of keri – sexy Both holding their heads – shot cuts between them Keri by herself, white background, dress more however in leather – still sexy Shots cut to fragmentations of her body Close up to extreme close up of keri and kanye about to kiss. Close up of her biting her lip – intertextuality and voyeurism Lyrics “knock me down” - Keri free falling again Split screen effect – holding each others faces both smiling -> goes to feet -> both not smiling -> feet, keri turning hers away -> kanye falls after keri turns away. Links in with lyrics “sometimes love comes around and it knocks you down” When Kanye hits the ground digitalized effect of him smashing into pieces.
  • 9.
    Cuts to closeup of Neyo Usual image, smart hat, looking sleek Cuts to Keri- extreme close up “ kick it with my girl today” neyo shakes his head, cuts to keri – can see neyo is new love interest “ commander and chief” dance moves link in with lyrics constantly Neyo mentions “miss independent” one of his own songs, sings it like he does in his song Close up of Kanye at a party – medium shot of keri and neyo – indicates confrontation Split screen of Kanye and Keri – indicates reminiscing Right side black and white – shows how they were – links with lyrics On the split screen images reflecting lyrics – ashes, nassa, love letter, hour glass Confrontation of Kanye and Keri – Kanye's tempo faster – climax
  • 10.
    “ this isbad real bad Michael Jackson” keri motions the Jackson-esque holding her crotch, lyrics relate to Michaels song “bad”, links in with the songs situation Medium shot of keri inbetween kanye and neyo, cuts to close ups of her looking sad. Shows she is in the middle of a love war – her voice pitch gets higher showing anxiety Medium shot of kanye and neyo – zooms into a picture of her Split screen of her with both kanye and neyo.
  • 11.
    Fighter – ChristinaAguilera Beginning close up of moth – light surrounding it, rest dark As music starts blurred close up of ballerina feet, with same lighting as moth Close up of black spikey hair Cuts quickly to image of dancer moving their hands spookily like a piano Cuts back to moth – emphasis Extreme close up of Christina face, background black – lighting like moth Cuts back to body of dancer – cleverly done so not to show voyeurism
  • 12.
    Long shot ofChristina in door way, white skin black outfit Medium shot of dancer – looks dead 2 ballerinas, shows woman fighting together Christina wears a cape – like vampire Long shot of christina in a box – when she sings “makes me that much stronger” she smashes the box – shows masculinity and woman strength
  • 13.
    Ballerina's eating fruit– sensual Extreme close up of Christina when she starts singing – wearing heavy make up Blur – fades into three dancers, more woman standing together Medium shot of ballerina's with sticks, helping them walk Christina crawling on floor with stick – eventual throws stick, black digitalized splodge on screen when she sings chorus again. Long shot of her in white – peace Close up of her in white, more intimate As pitch of voice heightens, moths fly “towards the light” - extreme long shot emphasizes
  • 14.
    As song comesto a climax, extreme close up to close up to medium shot of Christina Close up of eye, green lashes – revenge Eye then has a butterfly in front of it, butterfly beautiful compared to moth Extreme close up of fire – emotions burning away Christina changes her outfit – black and red – extreme close up filtered in red. “ mid shot” makes muscle movement – masculinity and strength Close up of Christina in white – filters to red like blood Extreme close up of both hey eyes Long shot at the end, Christina kicks screen, digitalized smash of camera lenz.