This document provides analysis of the music video for the song "Feed the Dada" by Dada Life. It discusses various shots used in the video including unconventional shots, close-ups of facial expressions, and shots of people partying. It also analyzes editing techniques like slow motion and the use of contrasting shots. Cinematography elements like mise-en-scene, costumes, and symbols are examined. Theories related to the video like illustrating lyrics and electronic shamanism are also mentioned.

1. Analysis of House Music

2. Feed the Dada – Camera
A more conventional shot
shows a teenager partying
On Wikipedia, ‘Dada’ is said on
away in the chorus of the
the website as ‘prizing
song.
nonsense, irrationality,
intuition’ In the video there are
some unconventional shots
being taken place for this type This medium shot is a
of genre. more conventional shot
as we see people This close up of one of the
partying towards the artists shows his facial
end. In house music this expressions in detail, his mouth
is what we tend to see. movements are in rhythm with
the song.

3. Feed the Dada – Camera
A shot of uncertainty is used as the
establishing shot. Inside the box is
A close-up shows that the track
an IPod and a note stating to play
the audience is listening to the
the track.
on-screen characters are listening
to it to.
Below you see two
contrasting shots of one
person dancing erratically
and the girl relaxing or
sleeping.

4. Feed The Dada – Editing
From this shot, we can see that time is
As well as condensed time, we see that
slowed down once the chorus come into
the boy is shaking his head repeatedly
play.
and slowly.
We see the singer slowly singing
the track with an extreme close-up
shot. Wee see a contrast between
fast-paced music and slow mouth
movements
As the song nears an
end, we see people flying
into the air. This has the
effect as it coincides with
the fast-paced music at
the end.

5. Feed The Dada – Editing
Slow motion is again used to correspond to In the background we can see that
the music which is being played. Everyone is the woman’s foot is blurred up. The
dancing to the music at the same time. main focus is on the box.

6. Related Theories
One of Andrew Goodwin’s three words to Another theory which is related to this
describe visuals were Illustrate. Feed the song is the electronic shaman. We see
Dada uses a set of images to illustrate the different movements in this video which
lyrics which are being sung. ‘Feed the Dada’ are not normal. We se people magically
happens towards the end of the video. floating into the air without anyone’s
help.

7. Mise-en-Scene
At first we see a man and girl at home calmly
staring at a box uncertain whether to open it or
There is a bit of a contrast between the
not. Although the genre is house and a buzzing
man and girl. The girl is wearing more up
theme, this is a conventional start.
market clothing as well as jewelry. Her
hair as well is nicely brushed and she is
wearing make-up. Compared to the
man, he is wearing a plain white t-shirt
and some jeans and his hair is a bit messy.
Jewelry

8. Feed the Dada – Mise-en-Scene
The artists are wearing
unconventional outfits, plain
white. As a hose genre, you
would expect them to have
more up market clothing.
The Ipod and speakers symbolises that
a party may be about to start or some
form of dancing is going to take place. Why are there two people
wearing strange costumes?
The logo on the box which
the IPod is in is the same
logo which is on Dada Life’s
website.

9. Eric Pydz – Pjanoo
The establishing shot of this video show us a
man, possibly the artist, running away from
something which we do not find out. The
video starts up with an ELS of the man
running along a railway track, followed by a
low angle CU then a birds eye view from the
side.

10. Pjanoo – Camera
The purpose of the ELS is to set The long shot seen here of
the scene of the man running the barn shows us that it has
away from somewhere. We not been in use for months,
see that it is in the middle of possibly years with old chairs
the American wilderness; and dusty tables and bottles.
Cowboy like land, dry land and
dry grass with an abandoned
railway track perhaps.
The CU of the plants give gives us
another indication of how dry the land
is. We can see that the plants have not
touched water for months.

11. Pjanoo – Editing
At the beginning of the video we see the
music video being introduced to us in a red
We see a close-up of the piano key
font as well as the song title.
being pressed down and the camera
shot instantly changes when the
rythem of the music changes.
Another editing technique
used is a hedgehog which
then turns into a little
man.

12. Pjanoo – Editing
Various editing techniques are used. We see
the mans face fade in with the clouds and
money falling down, fading in with the clouds.
We also see the clouds gathering speed, this
is called a time-lapse.

13. Pjanoo – Mise-en-Scene
As I have mentioned before, the ELS at
the beginning of the video shows us the
wilderness and state a man is going
through. He is running along a railway
track that is probably not in use.
Once the man enters the
barn, we see that the
glasses, chairs and bottles
are covered in dust. It is also
a darkened room, with the
only light coming from
outside.
Right we also see the exact detail
of how dry the wilderness is with
dry plants in shot.

14. Pjanoo – Mise-en-Scene
Here we can see that a man encounters a little
man, possibly from a tribe. He is wearing a costume that
is made out of things from the bush.
From this shot we can get a good look on how
the man is looking. From what it looks like he is a
stereotype of a cowboy, but no guns. He is
wearing jeans, a rolled-up collard t-shirt and an
Indiana Jones hat. He is also carrying a bag which
looks like a bag cowboys carry with money in it.
We can make out that it
is money, an American
dollar note

15. Nervo – You’re Gonna Love Again
For the song to start, it takes twenty
seconds to happen. A range of close- This close-up shows us that the women in the
ups and medium shots are used in the car is looking at a picture, but then screws it
first 25 seconds of the video. up. Is this related to the song, ‘..Love Again’
The extreme close-up shows
the detail into how much she is
screwing up the picture.
Once the song gets into the
chorus, the conventional part of the
song begins as we see people
dancing around to the song. At this
point we see a range of fast-paced
camera shots being used of different It’s conventional for any song to set
parts of the body on different the message early and carry on
people. throughout the song.

16. Camera – You’re Gonna Love Again
Once the song gets into the chorus, the
Once the tempo of the music slowed
conventional part of the song begins as we see
down, slower camera shots we used
people dancing around to the song. At this
and close-ups were directed at people’s
point we see a range of fast-paced camera
faces.
shots being used of different parts of the body
on different people.
As the music gathered pace, there is a
long-shot used to show everyone
having fun and dancing around.

17. Editing – You’re Gonna Love Again
One logo shown here is used form
the video and the other one from
Nevro’s website. They are the
same font and same style. The
purpose of this is to symbolize the
artist.
As you see this close up from
behind, time is condensed as the music
being played at the time is slower than
it normally is.
The close-up here is darkened to give
the shot more of an effect.

18. Editing – You’re Gonna Love Again
Another editing technique used by the
production company is that we see the The same is done to a girl who falls of a ledge,
man floating in the air. Again, this gives but then starts floating above other dancers as
it more of an effect. the are dancing.

19. Related Theories – You’re Gonna Love
Again
I believe that there are two theories
related to this song. One of which is the Another theory related to this video I think is
electronic shaman. It is very unusual to the commercial exhibitionist. The two singers
see people floating in the air. promote themselves by there indie style
look.
Hair is styled high