The document analyzes audience research for a music video. It found that the majority of the target audience is male, currently in university education, and spends 6-10 hours online per day. All respondents reported consuming music, with many listening on devices like iPods. In terms of style, 40% preferred baggy/loose clothing. To appeal to this audience, the summary recommends a rap or hip hop artist like Wiz Khalifa or Rick Ross, with costumes and scenes matching the genre to keep viewers interested.

1. Analysis of Audience Research

2. Gender
Female
Gender of Audience
Male
0 2 4 6 8 10 12 14 16
Number of People
From questionnaire, the majority of people was of the male
gender, almost double the figure of females. The music that will be
used should be adhered towards the male gender.

3. Education
Not In Education
Current Education
University Student
Secondary School
Primary School
0 2 4 6 8 10 12
Number Of People
Majority of the target audience where still in education, the most
frequent education that the audience are currently in are in University.
There is a strong possibility that these students will have a desired taste
in music.

4. Music Consumption Yes or No
No
Do you consume music?
Yes
0 5 10 15 20 25
Number of People
Every person in my audience research consume music, there is a strong
evidence that each person may have specific genre in favour.

5. Occupation
Other
Unemployed
Occupation
Hospitality
Teaching
Retail
Office
0 1 2 3 4 5 6 7 8 9
Number Of People
Much of the target audience are currently unemployed, possible
reasons for this could be the fact that they are still in full time
education. However 30% of the audience do retail work, which was the
next highest figure after 40% of Unemployment.

6. Online Usage
11 +
6 - 10
Hours Online
3-5
0-2
0 2 4 6 8 10 12 14 16
Number Of People
From my research, no one spends less than two hours online. The vast
majority spends between 6-10 hours a day online. Which means there
is a higher chance that they would be exposed to media material.

7. Clothing Style
Other
Trendy/Casual
Clothing Style
Baggy/Loose
Smart/Straight
0 1 2 3 4 5 6 7 8 9
Number of People
40% chosen that they preferred to wear baggy/loose clothing, which is
a common fashion style in the hip-hop/rap genre. So having an artist
with matching mise en scene to the genre will surely cause more
interest to the viewers as they can relate through physical materials.

8. Social Network Accounts
MySpace
Instagram
Social Networks
Twitter
Facebook
0 5 10 15 20 25
Number Of People
From questionnaire, the majority of people was of the male
gender, almost double the figure of females. The music that will be
used should be adhered towards the male gender.

9. Music Platform
Other
Mobile Device
Music Platforms
Ipod/Ipad/MP3/MP4
Stream Online
0 2 4 6 8 10 12 14
Number Of People
Many of my audiences consume music through a media digital device
such as an IPod/IPad, MP3 or an MP4. The technology that is inbuilt in
these devices allows music to downloaded/consumed at a faster rate
than going out to buy an album, as well as the fact that the audience
are able to choose from many online options. The devices are also
portable which means they can used in multiple location. Which gives
an indication that the audiences like to travel whilst listening to music.

10. “WIZZ KHALIFA” - RAP, HIP HOP
“K – KOKE” - RAP, GRIME
“J SPADES” - RAP, GRIME
“SQUEEKS” - RAP, GRIME
“RICK ROSS” - RAP, HIP HOP
“WILEY” - RAP,GRIME,POP

11. “The Artist” - The main artist would be the focal
point in the music video, the camera angles should
consistently follow the artists movements to keep the
viewer concentrated on the music video (the artist
themselves)
“The costumes” -The actors and artist involved in the
music video should match the genre type of the music
video and also be visually attractive to keep the viewer
interested in the music video
“Having different scenes” - Shooting in different
locations would help keep the viewer interested, the
variety of different location shots will allow more camera
angles and will also allow extra creativity whilst editing the
music video.