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Analysis of Audience Research
Gender



                     Female
Gender of Audience




                      Male




                              0   2       4       6           8           10   12   14       16
                                                       Number of People




                       From questionnaire, the majority of people was of the male
                       gender, almost double the figure of females. The music that will be
                       used should be adhered towards the male gender.
Education




                     Not In Education
Current Education




                    University Student




                    Secondary School




                       Primary School



                                         0   2          4            6           8       10         12
                                                              Number Of People



                             Majority of the target audience where still in education, the most
                            frequent education that the audience are currently in are in University.
                            There is a strong possibility that these students will have a desired taste
                            in music.
Music Consumption Yes or No



                        No
Do you consume music?




                        Yes




                              0              5              10                      15    20              25
                                                                 Number of People




                                  Every person in my audience research consume music, there is a strong
                                  evidence that each person may have specific genre in favour.
Occupation

                   Other


             Unemployed
Occupation




              Hospitality


                Teaching


                   Retail


                  Office


                            0   1   2       3      4           5     6   7      8        9
                                                  Number Of People




                  Much of the target audience are currently unemployed, possible
                  reasons for this could be the fact that they are still in full time
                  education. However 30% of the audience do retail work, which was the
                  next highest figure after 40% of Unemployment.
Online Usage

                11 +




               6 - 10
Hours Online




                3-5




                0-2



                        0           2        4        6          8           10   12      14       16
                                                          Number Of People



                            From my research, no one spends less than two hours online. The vast
                            majority spends between 6-10 hours a day online. Which means there
                            is a higher chance that they would be exposed to media material.
Clothing Style

                         Other




                 Trendy/Casual
Clothing Style




                  Baggy/Loose




                 Smart/Straight



                                  0      1        2        3       4             5    6      7        8    9
                                                                   Number of People




                                  40% chosen that they preferred to wear baggy/loose clothing, which is
                                  a common fashion style in the hip-hop/rap genre. So having an artist
                                  with matching mise en scene to the genre will surely cause more
                                  interest to the viewers as they can relate through physical materials.
Social Network Accounts

                  MySpace




                  Instagram
Social Networks




                    Twitter




                  Facebook



                              0          5             10                      15   20          25
                                                            Number Of People


                          From questionnaire, the majority of people was of the male
                          gender, almost double the figure of females. The music that will be
                          used should be adhered towards the male gender.
Music Platform

                              Other




                       Mobile Device
Music Platforms




                  Ipod/Ipad/MP3/MP4




                       Stream Online



                                       0   2          4         6              8     10        12      14
                                                                Number Of People
                          Many of my audiences consume music through a media digital device
                          such as an IPod/IPad, MP3 or an MP4. The technology that is inbuilt in
                          these devices allows music to downloaded/consumed at a faster rate
                          than going out to buy an album, as well as the fact that the audience
                          are able to choose from many online options. The devices are also
                          portable which means they can used in multiple location. Which gives
                          an indication that the audiences like to travel whilst listening to music.
“WIZZ KHALIFA”   -   RAP, HIP HOP

“K – KOKE”       -   RAP, GRIME

“J SPADES”       -   RAP, GRIME

“SQUEEKS”        -   RAP, GRIME

“RICK ROSS”      -   RAP, HIP HOP

“WILEY”          -   RAP,GRIME,POP
“The Artist”         - The main artist would be the focal
point in the music video, the camera angles should
consistently follow the artists movements to keep the
viewer concentrated on the music video (the artist
themselves)

“The costumes”      -The actors and artist involved in the
music video should match the genre type of the music
video and also be visually attractive to keep the viewer
interested in the music video

“Having different scenes”       - Shooting in different
locations would help keep the viewer interested, the
variety of different location shots will allow more camera
angles and will also allow extra creativity whilst editing the
music video.

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Analysis of audience research

  • 2. Gender Female Gender of Audience Male 0 2 4 6 8 10 12 14 16 Number of People From questionnaire, the majority of people was of the male gender, almost double the figure of females. The music that will be used should be adhered towards the male gender.
  • 3. Education Not In Education Current Education University Student Secondary School Primary School 0 2 4 6 8 10 12 Number Of People Majority of the target audience where still in education, the most frequent education that the audience are currently in are in University. There is a strong possibility that these students will have a desired taste in music.
  • 4. Music Consumption Yes or No No Do you consume music? Yes 0 5 10 15 20 25 Number of People Every person in my audience research consume music, there is a strong evidence that each person may have specific genre in favour.
  • 5. Occupation Other Unemployed Occupation Hospitality Teaching Retail Office 0 1 2 3 4 5 6 7 8 9 Number Of People Much of the target audience are currently unemployed, possible reasons for this could be the fact that they are still in full time education. However 30% of the audience do retail work, which was the next highest figure after 40% of Unemployment.
  • 6. Online Usage 11 + 6 - 10 Hours Online 3-5 0-2 0 2 4 6 8 10 12 14 16 Number Of People From my research, no one spends less than two hours online. The vast majority spends between 6-10 hours a day online. Which means there is a higher chance that they would be exposed to media material.
  • 7. Clothing Style Other Trendy/Casual Clothing Style Baggy/Loose Smart/Straight 0 1 2 3 4 5 6 7 8 9 Number of People 40% chosen that they preferred to wear baggy/loose clothing, which is a common fashion style in the hip-hop/rap genre. So having an artist with matching mise en scene to the genre will surely cause more interest to the viewers as they can relate through physical materials.
  • 8. Social Network Accounts MySpace Instagram Social Networks Twitter Facebook 0 5 10 15 20 25 Number Of People From questionnaire, the majority of people was of the male gender, almost double the figure of females. The music that will be used should be adhered towards the male gender.
  • 9. Music Platform Other Mobile Device Music Platforms Ipod/Ipad/MP3/MP4 Stream Online 0 2 4 6 8 10 12 14 Number Of People Many of my audiences consume music through a media digital device such as an IPod/IPad, MP3 or an MP4. The technology that is inbuilt in these devices allows music to downloaded/consumed at a faster rate than going out to buy an album, as well as the fact that the audience are able to choose from many online options. The devices are also portable which means they can used in multiple location. Which gives an indication that the audiences like to travel whilst listening to music.
  • 10. “WIZZ KHALIFA” - RAP, HIP HOP “K – KOKE” - RAP, GRIME “J SPADES” - RAP, GRIME “SQUEEKS” - RAP, GRIME “RICK ROSS” - RAP, HIP HOP “WILEY” - RAP,GRIME,POP
  • 11. “The Artist” - The main artist would be the focal point in the music video, the camera angles should consistently follow the artists movements to keep the viewer concentrated on the music video (the artist themselves) “The costumes” -The actors and artist involved in the music video should match the genre type of the music video and also be visually attractive to keep the viewer interested in the music video “Having different scenes” - Shooting in different locations would help keep the viewer interested, the variety of different location shots will allow more camera angles and will also allow extra creativity whilst editing the music video.