The document analyzes and summarizes 3 different radio advertisements. It summarizes a Coca Cola radio ad that is 30 seconds long and uses sound effects of a tropical place to imply happiness. It summarizes a M&M ad that is also 30 seconds long and uses a classic song to emphasize the brand's reputation. It summarizes a 1 minute KFC ad for Halloween that uses a Dracula voice and scary sound effects to theme the chicken around Halloween and encourage sharing the food.

1. Analysis of 3 different Radio
Adverts
BY: VICTOR SCARABELLI

2. Coca Cola Radio Advert
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3. Coca Cola Radio Advert
 This radio advert is 0:30 seconds long and it includes dialogue between a man
and a mysterious voice with breeze wind noises and running water noises on the
background giving the audience an idea of a tropical place yet mysterious. Next
up they use a sound effect of a bottle being opened and a person drinking it
which then makes it obvious to the audience what the advert is about.
 The last line says “Coca Cola Open Happiness” implies to the previous sound
effects of a tropical place as everyone would be happy to be in a tropical place on
holidays.

4. M&M Radio Advert
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5. M&M Radio Advert
 This Radio Advert is 0:30 seconds long. This is for a M&M advert, which is a
chocolate confectionery.
 They start the advert using a classic song in the background playing throughout
the advert emphasizing the classy and the reputation the company has to the
audience.
 At the end the narrator says “wherever fine candy's are sold” is reinforce the idea
showed earlier in the advert with the word ‘fine’ and also presenting to the
audience when will their product be available.

6. KFC Radio Advert
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7. KFC Radio Advert
 This advert is 1:00 minutes long an it includes dialogue of Halloweens special
offers for KFC. In the advert they used a Dracula voice to make it more obvious
the reader what the advert is about and throughout they had background music
and sound effect of thunder and screams all relating to the chicken in KFC.
 The last line says “ whatever you do, don’t eat it alone” this implies that its
haunted so it goes with the theme of the advert for Halloween. They then use the
‘evil laugh’ at the very end to close the advert.