Analysis charts
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The document provides analysis charts for evaluating different media types, including album covers, music videos, and websites. The charts include codes and conventions to look for within each media type as well as questions to consider about how the examples observed did or did not follow, develop, or challenge typical conventions. Users are prompted to provide illustrative examples from their own media and choose real examples to compare and contrast.
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Prompt questions
The document discusses the four key concepts used to analyze media products: media language, institution, audience, and representation. Media language focuses on how a media product communicates through visual and audio elements. Institution examines who produced the media product and how much money was spent. Audience identifies who the media is targeted towards and how they may respond. Representation analyzes the portrayal of characters in terms of appearance, traits and stereotypes.
Genre - OCR G325
1. Genre provides templates for film producers and assumptions for distributors to market films to audiences. It also gives audiences expectations about pleasure from familiar formulas.
2. When genres become classic, production can be quicker following tested formulas. Viewers become "generic spectators" with genre memory aiding anticipation.
3. Genres change over time as society changes, and some theorists see genres as instances of repetition and difference that can be challenged with subtle character or plot deviations.
Sm appeals
This document discusses how films attract audiences and provides examples to consider for a chosen film. It notes that the film was a massive hit and analyzes why, explaining that it cleverly mixes conventional romance and drama themes through an unusual narrative and visual storytelling. This made it appeal to mainstream audiences through universal characters and themes. It also may appeal to less mainstream audiences through its genre mixtures, unusual cast, and setting. There was buzz around it as it succeeded, becoming a "must see" film, though some felt marketing was misleading. The director's reputation brought some loyal fans.
B324 checklist
This document outlines the research, planning, production and evaluation process for creating a short film opening that adheres to the conventions of a chosen genre. It involves researching film openings and genres to identify codes and conventions, surveying an audience, researching production companies, mind-mapping ideas and storyboarding. Feedback would be gathered and revisions made to demonstrate or challenge genre conventions through the final film.
Question1b genre
This document provides guidance on answering a question about genre for a media production assessment. It defines genre as having common conventions around themes, settings, form, and style. It discusses several genre theorists and their perspectives. It also provides examples of common elements in music video openings and genres. It prompts thinking about how one's own work conformed to or challenged genre conventions.
Film genres
Film genre is important for both producers and audiences. Producers need to engage target audiences through genre to ensure financial success. Genre allows films to be categorized based on factors like storyline and director vision. However, genres are not static and evolve as societies and interests change. There are many established genres like action, comedy, and drama. Genres can also be hybrids and new genres may emerge as technology advances to produce new visual effects.
Detailed shot list copy
The document provides a detailed shot list for a film with scenes in a bedroom, outside, and at a party. It includes shots of a bored boy trashing his bedroom while listening to music. Then it shows three boys being pulled along by a rope through the streets before arriving at a lively party. The boys then join in the party activities like crowd surfing and dancing. Confetti is thrown and the boys end the film performing for the dancing crowd covered in confetti.
Ten Tips
The document outlines 10 steps for making a student music video. It provides tips for choosing a song, writing a treatment, planning, setting up an online blog to document the process, learning camera equipment, shooting footage with different angles and setups, organizing and editing the raw footage, adding effects, screening the final video, and analyzing the final product. The overall process involves pre-planning, shooting extra footage, getting feedback, and evaluating the final music video.
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Prompt questions
The document discusses the four key concepts used to analyze media products: media language, institution, audience, and representation. Media language focuses on how a media product communicates through visual and audio elements. Institution examines who produced the media product and how much money was spent. Audience identifies who the media is targeted towards and how they may respond. Representation analyzes the portrayal of characters in terms of appearance, traits and stereotypes.
Genre - OCR G325
1. Genre provides templates for film producers and assumptions for distributors to market films to audiences. It also gives audiences expectations about pleasure from familiar formulas.
2. When genres become classic, production can be quicker following tested formulas. Viewers become "generic spectators" with genre memory aiding anticipation.
3. Genres change over time as society changes, and some theorists see genres as instances of repetition and difference that can be challenged with subtle character or plot deviations.
Sm appeals
This document discusses how films attract audiences and provides examples to consider for a chosen film. It notes that the film was a massive hit and analyzes why, explaining that it cleverly mixes conventional romance and drama themes through an unusual narrative and visual storytelling. This made it appeal to mainstream audiences through universal characters and themes. It also may appeal to less mainstream audiences through its genre mixtures, unusual cast, and setting. There was buzz around it as it succeeded, becoming a "must see" film, though some felt marketing was misleading. The director's reputation brought some loyal fans.
B324 checklist
This document outlines the research, planning, production and evaluation process for creating a short film opening that adheres to the conventions of a chosen genre. It involves researching film openings and genres to identify codes and conventions, surveying an audience, researching production companies, mind-mapping ideas and storyboarding. Feedback would be gathered and revisions made to demonstrate or challenge genre conventions through the final film.
Question1b genre
This document provides guidance on answering a question about genre for a media production assessment. It defines genre as having common conventions around themes, settings, form, and style. It discusses several genre theorists and their perspectives. It also provides examples of common elements in music video openings and genres. It prompts thinking about how one's own work conformed to or challenged genre conventions.
Film genres
Film genre is important for both producers and audiences. Producers need to engage target audiences through genre to ensure financial success. Genre allows films to be categorized based on factors like storyline and director vision. However, genres are not static and evolve as societies and interests change. There are many established genres like action, comedy, and drama. Genres can also be hybrids and new genres may emerge as technology advances to produce new visual effects.
Detailed shot list copy
The document provides a detailed shot list for a film with scenes in a bedroom, outside, and at a party. It includes shots of a bored boy trashing his bedroom while listening to music. Then it shows three boys being pulled along by a rope through the streets before arriving at a lively party. The boys then join in the party activities like crowd surfing and dancing. Confetti is thrown and the boys end the film performing for the dancing crowd covered in confetti.
Ten Tips
The document outlines 10 steps for making a student music video. It provides tips for choosing a song, writing a treatment, planning, setting up an online blog to document the process, learning camera equipment, shooting footage with different angles and setups, organizing and editing the raw footage, adding effects, screening the final video, and analyzing the final product. The overall process involves pre-planning, shooting extra footage, getting feedback, and evaluating the final music video.
Friday
This document provides an overview and schedule for OCR's 2010 media studies conference. It welcomes attendees and introduces the conference organizers. It outlines the sessions to be held on film, music, magazines and more. Feedback from the January exams is presented addressing coursework, research, construction and evaluation. Attendees are encouraged to visit exhibitor stalls during lunch. Lessons from the January exams are shared and advice is given for the A2 exam and coursework. The conference aims to support teachers in delivering the new OCR media specifications.
Friday
This document provides an overview and schedule for OCR's 2010 media studies conference. It welcomes attendees and introduces the conference organizers. It outlines the sessions to be held on film, music, magazines and more. Feedback from the January exams is presented addressing coursework, research, construction and evaluation. Attendees are encouraged to visit exhibitor stalls during lunch. Lessons from the January exams are shared and advice is given for the A2 exam and coursework. The conference aims to support teachers in delivering the new OCR media specifications.
Friday
This document provides an overview and schedule for OCR's 2010 media studies conference. It welcomes attendees and introduces the conference organizers. It outlines the sessions to be held on film, music, magazines and more. Feedback from the January exams is presented addressing coursework, research, construction and evaluation. Attendees are encouraged to visit exhibitor stalls during lunch. Advice is given on tightening expectations and marking to levels for A2 work and exams. The document closes by thanking attendees and inviting questions after the sessions.
Extras list copy
This document contains a list of 23 names of extras for a production. It lists each person's name individually in numerical order without any other identifying information about the individuals.
Friday
This document provides an overview and schedule for OCR's 2010 media studies conference. It welcomes attendees and introduces the conference organizers. It outlines the sessions to be held on film, music, magazines and more. Feedback from the January exams is presented addressing coursework, research, construction and evaluation. Attendees are encouraged to visit exhibitor stalls during lunch. Advice is given on embracing creative approaches and meeting higher expectations for A2 qualifications. The document closes by thanking attendees and inviting follow up questions after the sessions.
Assignment 3
The document examines how two New Zealand news outlets reported on a decision to change the spelling of "Wanganui" to "Whanganui".
The Dominion Post's report portrayed the mayor as upset about the decision and fighting for democratic rights, while Turiana Turia's comments supporting the change were described as weak. The report was structured to emphasize the opposition's perspective first.
In contrast, the Maori news report presented both sides of the issue more evenly, acknowledging the decision would anger residents but stating the name change was "the right thing to do".
The document analyzes how the Dominion Post report influenced readers' perceptions by placing more value on opposition voices and rearranging the sequence
G321 teaching print (jayson burns)
This document outlines the teaching approach for a unit on print media at a sixth form college. It describes the two assessment tasks: a preliminary task involving designing magazine covers and contents pages using DTP and image editing software, and a main task involving researching and creating magazine covers, contents pages, and articles. Guidance is provided on conducting research, taking photographs, using software, meeting deadlines, and evaluating work. Students submit their work electronically and moderation ensures consistent marking standards.
Process
This document outlines potential issues that could arise during a film shoot and provides key areas to consider in planning and execution. It identifies organization, communication, technical, and group dynamic challenges and provides examples for each. Attention to these areas will help the film shoot run smoothly and avoid problems. Proper planning, clear communication, technical preparation, and cooperative teamwork are emphasized to ensure a successful production.
Resources From Conference
The document provides feedback on a magazine project, noting that while the work showed an understanding of technology, it lacked a clear genre and audience. It suggests including more variety in pictures and directly addressing the intended readership. Additionally, the document notes the project contained too much writing and missed opportunities for creativity, recommending presenting the work as a Prezi instead of like an exam.
Friday
This document provides an agenda and overview for OCR's 2010 media studies conference. It outlines the sessions to be held on film, music, magazines, and exam topics. Feedback from the January exams is presented, noting popular tasks and areas for improvement. Participants are encouraged to visit vendor stalls and use the conference blog and Twitter to engage with the event. The document concludes by thanking participants and inviting any follow up questions.
A life time of happiness
This document is a birthday card celebrating Pricilla Salazar's 75th birthday. It contains many pages filled with decorative designs and symbols to express well-wishes for a happy birthday and many more years of happiness and joy. The card suggests Pricilla has led a long and fulfilling life so far.
Short Film Making Tips
The document provides tips for creating title sequences and short films. For title sequences, it advises considering how titles are incorporated stylistically, their pacing, color, and relationship to music. For short films, it recommends focusing on a simple idea, rewriting, authentic settings/characters, storyboarding, proper casting/locations, and efficient shooting/editing to tell a compelling story within limited time and resources. Sound design, music, and lean editing are also emphasized as important elements of short films.
Analysis questions
This document provides guidance for analyzing album covers and music videos. It includes questions to consider when deconstructing elements of album covers like images, text, and relationships between elements. It also provides topics for researching the target audience of a genre of music, including how the audience consumes and identifies with the music. Finally, it lists essential questions for analyzing the relationship between music, lyrics, and visuals in music videos, considering genre, performance, narrative elements, and references.
Censorship & regulation ocr
The document discusses the history and challenges of regulating media in the UK. Historically, regulation was medium-specific but the internet has complicated this approach. There is a debate between censorship and self-regulation, with moves toward the latter. However, regulating the internet is difficult due to its global nature and borderless sharing of content. The future of regulation may focus more on interactive and video game media as these mediums continue to blur boundaries between platforms.
Short Story Terms
This document defines and explains various terms related to short stories, including:
- A short story is a brief work of fiction where the main character faces and resolves a conflict that drives the plot.
- Characters can be round or flat, and static or dynamic. Characterization is how authors develop characters through direct or indirect means.
- The protagonist is the main character who changes the most due to experiences. The antagonist opposes the protagonist and does not change. Conflicts can be internal or external.
- The plot consists of exposition, rising action, climax, falling action, and resolution. It presents a series of related events involving complications that build to a turning point.
Sources de trafic site internet
Réalisé par l'agence OhMyWeb: http://www.ohmyweb.fr/ dans le cadre d'une intervention au sein de l'Ecole Supérieure de Commerce de Pau.
Retrouvez nous également sur Facebook, Twitter, Google + et lisez notre blog: http://blog.ohmyweb.fr/
Au sommaire de la présentation:
Introduction e-marketing
Le web-marketing et ses nouveaux métiers
Sources de trafic
Mesure d’audience
Conférence Social Media Social Club Septembre 2009 présentation Lagardère Int...
Présentation des principales applications iphone du groupe lagardère, ainsi que du volume d'usage: retour d'expérience complet sur le développement des titres et des marques sur le mobile, par Jérome Pérani, Lagardère Interactive
Comprendre sa communaute et concevoir son propre reseau social
Les médias sociaux ont révolutionné la manière de s’informer, de communiquer et d’échanger des consommateurs. Pour bien appréhender ces évolutions, les marques tentent de se réinventer en mettant en place de nouvelles stratégies communautaires.
Dans ce contexte, les communautés de marque ont une importance déterminante. En initiant le lancement de plateformes communautaires dont elles sont propriétaires, les marques gagnent en indépendance vis à vis des réseaux sociaux traditionnels. Et elles s'ouvrent de nouvelles possibilités pour atteindre leurs objectifs marketing.
Alors quels avantages pour les marques de disposer de leur propre communauté virtuelle ? Comment s'y prendre pour tirer parti de ce potentiel communautaire ? Et quels sont les erreurs à éviter ? Petit tour d'horizon de ce qu'il faut savoir pour réussir le lancement et la gestion de sa plateforme communautaire.
A2 introduction 3-brand-2016
This document discusses brand identity and how it relates to music. It explains that brand identity can take many forms, including a name, sign, symbol, color combination, slogan, or imagery. It then discusses how brand identity is created for music, often using elements like the logo, name, color combination, text, or imagery like signs and symbols. It provides examples of how branding is used for different music genres and album covers. The document instructs students to analyze the brand identity, key images, and features for a band within a specific genre.
Key concepts & theories for a2
This document provides key concepts and theories for analyzing music videos, including media language, genre, narrative, representation, audience, and institution. It defines a music video as a short promotional work made to accompany and sell music. Music videos are said to illustrate, amplify, or contradict the lyrics and music. Genre conventions and the construction of star images are important to analyze. Critical perspectives discussed include examining genre style, camerawork, soundtracks, editing, mise-en-scène, and how the video contributes to the star's branding.
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Friday
This document provides an overview and schedule for OCR's 2010 media studies conference. It welcomes attendees and introduces the conference organizers. It outlines the sessions to be held on film, music, magazines and more. Feedback from the January exams is presented addressing coursework, research, construction and evaluation. Attendees are encouraged to visit exhibitor stalls during lunch. Lessons from the January exams are shared and advice is given for the A2 exam and coursework. The conference aims to support teachers in delivering the new OCR media specifications.
Friday
This document provides an overview and schedule for OCR's 2010 media studies conference. It welcomes attendees and introduces the conference organizers. It outlines the sessions to be held on film, music, magazines and more. Feedback from the January exams is presented addressing coursework, research, construction and evaluation. Attendees are encouraged to visit exhibitor stalls during lunch. Lessons from the January exams are shared and advice is given for the A2 exam and coursework. The conference aims to support teachers in delivering the new OCR media specifications.
Friday
This document provides an overview and schedule for OCR's 2010 media studies conference. It welcomes attendees and introduces the conference organizers. It outlines the sessions to be held on film, music, magazines and more. Feedback from the January exams is presented addressing coursework, research, construction and evaluation. Attendees are encouraged to visit exhibitor stalls during lunch. Advice is given on tightening expectations and marking to levels for A2 work and exams. The document closes by thanking attendees and inviting questions after the sessions.
Extras list copy
This document contains a list of 23 names of extras for a production. It lists each person's name individually in numerical order without any other identifying information about the individuals.
Friday
This document provides an overview and schedule for OCR's 2010 media studies conference. It welcomes attendees and introduces the conference organizers. It outlines the sessions to be held on film, music, magazines and more. Feedback from the January exams is presented addressing coursework, research, construction and evaluation. Attendees are encouraged to visit exhibitor stalls during lunch. Advice is given on embracing creative approaches and meeting higher expectations for A2 qualifications. The document closes by thanking attendees and inviting follow up questions after the sessions.
Assignment 3
The document examines how two New Zealand news outlets reported on a decision to change the spelling of "Wanganui" to "Whanganui".
The Dominion Post's report portrayed the mayor as upset about the decision and fighting for democratic rights, while Turiana Turia's comments supporting the change were described as weak. The report was structured to emphasize the opposition's perspective first.
In contrast, the Maori news report presented both sides of the issue more evenly, acknowledging the decision would anger residents but stating the name change was "the right thing to do".
The document analyzes how the Dominion Post report influenced readers' perceptions by placing more value on opposition voices and rearranging the sequence
G321 teaching print (jayson burns)
This document outlines the teaching approach for a unit on print media at a sixth form college. It describes the two assessment tasks: a preliminary task involving designing magazine covers and contents pages using DTP and image editing software, and a main task involving researching and creating magazine covers, contents pages, and articles. Guidance is provided on conducting research, taking photographs, using software, meeting deadlines, and evaluating work. Students submit their work electronically and moderation ensures consistent marking standards.
Process
This document outlines potential issues that could arise during a film shoot and provides key areas to consider in planning and execution. It identifies organization, communication, technical, and group dynamic challenges and provides examples for each. Attention to these areas will help the film shoot run smoothly and avoid problems. Proper planning, clear communication, technical preparation, and cooperative teamwork are emphasized to ensure a successful production.
Resources From Conference
The document provides feedback on a magazine project, noting that while the work showed an understanding of technology, it lacked a clear genre and audience. It suggests including more variety in pictures and directly addressing the intended readership. Additionally, the document notes the project contained too much writing and missed opportunities for creativity, recommending presenting the work as a Prezi instead of like an exam.
Friday
This document provides an agenda and overview for OCR's 2010 media studies conference. It outlines the sessions to be held on film, music, magazines, and exam topics. Feedback from the January exams is presented, noting popular tasks and areas for improvement. Participants are encouraged to visit vendor stalls and use the conference blog and Twitter to engage with the event. The document concludes by thanking participants and inviting any follow up questions.
A life time of happiness
This document is a birthday card celebrating Pricilla Salazar's 75th birthday. It contains many pages filled with decorative designs and symbols to express well-wishes for a happy birthday and many more years of happiness and joy. The card suggests Pricilla has led a long and fulfilling life so far.
Short Film Making Tips
The document provides tips for creating title sequences and short films. For title sequences, it advises considering how titles are incorporated stylistically, their pacing, color, and relationship to music. For short films, it recommends focusing on a simple idea, rewriting, authentic settings/characters, storyboarding, proper casting/locations, and efficient shooting/editing to tell a compelling story within limited time and resources. Sound design, music, and lean editing are also emphasized as important elements of short films.
Analysis questions
This document provides guidance for analyzing album covers and music videos. It includes questions to consider when deconstructing elements of album covers like images, text, and relationships between elements. It also provides topics for researching the target audience of a genre of music, including how the audience consumes and identifies with the music. Finally, it lists essential questions for analyzing the relationship between music, lyrics, and visuals in music videos, considering genre, performance, narrative elements, and references.
Censorship & regulation ocr
The document discusses the history and challenges of regulating media in the UK. Historically, regulation was medium-specific but the internet has complicated this approach. There is a debate between censorship and self-regulation, with moves toward the latter. However, regulating the internet is difficult due to its global nature and borderless sharing of content. The future of regulation may focus more on interactive and video game media as these mediums continue to blur boundaries between platforms.
Short Story Terms
This document defines and explains various terms related to short stories, including:
- A short story is a brief work of fiction where the main character faces and resolves a conflict that drives the plot.
- Characters can be round or flat, and static or dynamic. Characterization is how authors develop characters through direct or indirect means.
- The protagonist is the main character who changes the most due to experiences. The antagonist opposes the protagonist and does not change. Conflicts can be internal or external.
- The plot consists of exposition, rising action, climax, falling action, and resolution. It presents a series of related events involving complications that build to a turning point.
Sources de trafic site internet
Réalisé par l'agence OhMyWeb: http://www.ohmyweb.fr/ dans le cadre d'une intervention au sein de l'Ecole Supérieure de Commerce de Pau.
Retrouvez nous également sur Facebook, Twitter, Google + et lisez notre blog: http://blog.ohmyweb.fr/
Au sommaire de la présentation:
Introduction e-marketing
Le web-marketing et ses nouveaux métiers
Sources de trafic
Mesure d’audience
Conférence Social Media Social Club Septembre 2009 présentation Lagardère Int...
Présentation des principales applications iphone du groupe lagardère, ainsi que du volume d'usage: retour d'expérience complet sur le développement des titres et des marques sur le mobile, par Jérome Pérani, Lagardère Interactive
Comprendre sa communaute et concevoir son propre reseau social
Les médias sociaux ont révolutionné la manière de s’informer, de communiquer et d’échanger des consommateurs. Pour bien appréhender ces évolutions, les marques tentent de se réinventer en mettant en place de nouvelles stratégies communautaires.
Dans ce contexte, les communautés de marque ont une importance déterminante. En initiant le lancement de plateformes communautaires dont elles sont propriétaires, les marques gagnent en indépendance vis à vis des réseaux sociaux traditionnels. Et elles s'ouvrent de nouvelles possibilités pour atteindre leurs objectifs marketing.
Alors quels avantages pour les marques de disposer de leur propre communauté virtuelle ? Comment s'y prendre pour tirer parti de ce potentiel communautaire ? Et quels sont les erreurs à éviter ? Petit tour d'horizon de ce qu'il faut savoir pour réussir le lancement et la gestion de sa plateforme communautaire.
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Conférence Social Media Social Club Septembre 2009 présentation Lagardère Int...
Conférence Social Media Social Club Septembre 2009 présentation Lagardère Int...
Comprendre sa communaute et concevoir son propre reseau social
Comprendre sa communaute et concevoir son propre reseau social
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This document provides guidance for analyzing and summarizing two music videos based on their conventions, styles, techniques, representation, codes, camerawork, lighting, sound, editing, and mise-en-scene. The analysis should discuss the meaning and impact of these elements on the audience. It also prompts the reader to compare and contrast the two videos and reflect on which one is more inspiring for their own video production.
Question One
This document discusses conventions in media products like music videos and album packaging. It summarizes the typical conventions of a music video, such as visuals that illustrate the music/lyrics, displaying a style and voyeurism. The author's music video adhered to these conventions by syncing cuts with the beat and increasing pace in the chorus. Visuals also matched lyrics through lip syncing. The digipak and album advert conventions discussed include using 6 panels, a single color theme, artist image on the front, and including information like the label logo. The author included these conventions but also made some unconventional choices like using black and white images atypical of the genre. By following and challenging conventions, the media products aim to
Advanced portfolio evaluation.
The student created a music video for their portfolio that successfully utilized conventions of real music videos. Feedback indicated the video looked professional through elements like setting choices, lighting, and precise lip syncing. The student also wrote an original song for the video to make it more individual. Supplementary materials like a poster further reflected the professional quality. Through research and surveys of audiences, the student learned about preferred music genres and video types. New software like Photoshop and InDesign helped in planning, construction, and evaluating the project.
Ryan smith media
This document discusses the codes and conventions used in music videos and how the author's media product both used and developed these conventions. Specifically:
- The author's music video used conventions like a focus on color, star image, and facial expressions to convey meaning. It was performed in black and white to draw focus to lighting and editing.
- To develop conventions, the author challenged conventions by having to film alone without support, resulting in still footage without movement. This unintentionally mimicked the style of Bloc Party's "Banquet".
- The author then developed this style by taking elements of "Banquet" and A-Ha's "Take On Me" - combining a pure performance style with effects
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Treatment copy
The video will tell a coming-of-age story of a boy who feels bored and unsettled until he follows the advice to "let's dance to Joy Division," which leads him through a surreal dream sequence into a colorful celebration filled with dancing people dressed wildly as he fully embraces stepping into his teenage years.
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The document provides references for color and black and white grading styles, including Pedro Almodovar's film "Women on the verge of a nervous breakdown" and music videos by Mika, Echo and the Bunnymen, as well as black and white works by Anton Corbijin including a video for Elvis Costello and the film "Control".
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Analysis charts
- 1. ALBUM COVER ANALYSIS CHART Codes and conventions, Observations: did you follow, Illustrative examples from Choose a ‘real’ key features of ALBUM develop or challenge? Identify your album cover example to COVERS your answer and how and why? compare/contrast Layout, form Style – photography, art, animation, retro, monochrome etc Use of genre signifiers Visual representation of the music and concept or theme Branding of the artist Institutional identity, indie or mainstream, British etc The functions served by the album cover
- 2. GOODWIN ANALYSIS CHART Codes and conventions, key Observations: did you Illustrative examples Choose some ‘real’ features of music video follow, develop or from your video with time examples to compare/ challenge? If so, how? codes contrast Genre characteristics Relationship between lyrics and visuals Relationship between music and visuals Are there close-ups of the artists and star image motifs? Is there reference to the notion of looking? Are there intertextual references? Is the video performance, narrative or concept based How much of each is there?
- 3. VERNALLIS ANALYSIS CHART Codes and conventions, key Observations: did you Illustrative examples Choose some ‘real’ features of music video follow, develop or from your video with examples to challenge? If so, how? time codes compare/ contrast Narrative Visual response Lack of balance Partial or fragmented narrative Disjointed structure What drives the video forward Resolution? Poses questions, not answers Theme? Montage? Editing Editing may match the musical phrases or the beat Video may break or disrupt many of the ‘rules’ of continuity editing Editing may become ‘foregrounded Camera movement + framing Extremes are very common The style of framing and movement may run through the video and is distinctive to that video The camera may move in time with the music The camera may move on the lyrics The master shot is used frequently as are close-ups Diegesis May be revealed quite slowly Actions are not necessarily completed Characters may move to the music There may be gaps in the audience’s understanding of the diegesis Some frames may be more important than others There may be many repetitions
- 4. Website homepages: ANALYSIS CHART Codes and conventions, key Observations: did you Illustrative examples Choose some ‘real’ features of websites follow, develop or from your website examples to challenge? If so, how? compare/ contrast Media Language What is the relationship between image and text? How does the text support the visuals? Is there a consistency in styling? Representation How does the key iconography represent the band and the specific music genre? Audience Is it clear how the target audience is being satisfied? What aspects of consumption/ fandom do your examples illustrate? How care the audience being invited to interact with the band/artist via the website? Institution What information is there about the record label? What kind of marketing activity is on show? Can you categorise this activity? Does it match the kind of record company (ie niche/mainstream)? What is being sold via the website?