2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
4. • گاهی ممکن است نیروی وارد شده و جابه جایی در یک راستا نباشند. در این
صورت مولفه ای از نیرو کار انجام می دهد که در راستای جابه جایی باشد
تتا( مي سازد جسم ( Θ • در شكل مقابل فرد به وسیله طنابي كه با سطح افق زاویه
را روي سطح افقي مي كشد.
نسبت به راستای F زاویه بین نیروی Θ نیروی فرد و F • در این شکل نیروی
جابه جایی است.
Anahita khadem hosini
4
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5. W= F cosΘ . D
W= F . d . cosΘ •
Anahita khadem hosini
5
Anahita khadem hosini
6. •
•
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0 30 45 60 90 180 زاويه )بر حسب درجه(ا
Sin 0 1 0
1 0 1-
Cos
6
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8. 3( گاهی نیرویی بر یک جسم وارد می شود اما جسم در جهت وارد شدن نیرو حرکت نمی کند در •
نیروی وارد شده کار انجام )Cos90= این صورت اگر نیرو بر راستای جا به جایی عمود باشد ( 0
نمی دهد.
•
• به طور مثال: فردی جعبه ای را در دست دارد و آن را در جهت افقی حرکت می دهد. در این
حالت فرد دو نیرو وارد می کند.
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9. •
• مثال 1: شخصی روی دسته یک جاروبرقی نیروی 25 نیوتن در امتدادی که با افق زاویه
60 درجه می سازد, وارد می کند و آن را در سطح افقی 10 متر جا به جا می کند. کار
چقدر است؟ F نیروی
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9
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10. از سطح زمین بالا Cm را به اندازه ۵۰ kg • مثال 2 : جسمی به جرم ۵
می بریم.
• کار نیروی وزن چقدر است ؟
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d= ۵۰ cm= ۰/۵ m
W= mg= ۵×۱۰=۵۰ N وزن جسم
W= F . d . cosΘ W= ۵۰×۰/۵×(-۱) = -۲۵ j
.نکته: هرگاه نیرو و جابه جایی هم راستا و در خلاف جهت باشند ) ( کار انجام شده منفی است
W = -F . D
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11. •
• کار و انرژی:
• انرژی و کار کاملا به هم مربوطند, به طوریکه می توان گفت: هرگاه کاری انجام شود
ممکن است حالت های زیر برای انرژی پیش آید:
1(هنگام انجام کار, انرژی از صورت یا نوعی به صورت یا نوع دیگر تبدیل می شود. •
•
2( هنگام انجام کار, انرژی از یک جسم به جسم دیگر انتقال یابد. •
•
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12. •
• انرژی:
• توانایی انجام کار است.
•
• نکته: انرژی و کار ارتباط بسیار نزدیکی به یکدیگر دارند. به طوریکه می توان گفت هرگاه کاری انجام
می شود. حتما انجام کار با تبدیل انرژی همراه است و یا انرژی از جسمی به جسم دیگر انتقال یافته
است. هم چنین, هرگاه جسمی دارای انرژی باشد می توان در صورت ایجاد شرایط مناسب به کمک آن
انرژی جسمی را به حرکت درآورد.
•
• توان
• سرعت انجام کار یا سرعت مصرف انرژی است.
• به عبارت دیگر, توان نشان دهنده ی میزان کار انجام شده یا انرژی مصرف شده در واحد زمان است.
•
• مقدار توان به دو عامل بستگی دارد:
-1 مقدار کار انجام شده )یا مقدار انرژی مصرف شده( •
• در یک زمان مشخص, هر چه مقدار کار انجام شده بیش تر باشد, مقدار توان بیش تر است. یعنی توان با
مقدار کار انجام شده رابطه ی مستقیم دارد.
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13. -2 مدت زمان انجام کار: •
• توان با مدت زمان انجام کار رابطه عکس دارد. یعنی هر چه مدت زمان
مصرف شده برای انجام کاری کم تر باشد. توان بیش تر است.
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سرعت انجام کار به وسیله دونده ای که مسابقه را زودتر طی کند, بیش تر است. به عبارت دیگر توان
این دونده از دونده ی دیگر بیش تر است.
برای محاسبه توان از رابطه ی زیر استفاده می کنیم:
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14. و مقدار زمان (Jj) بر حسب ژول (w) • در این معادله مقدار کار انجام شده
است. ( W) برحسب وات )P) و توان )S) برحسب ثانیه (t) انجام کار
• نکته 1: یک وات توان ماشینی است که در مدت یک ثانیه, یک ژول کار انجام می دهد.
kw ا 1 w= • نکته 2: هر کیلو وات برابر هزار وات است 1000
hp=746W • نكته 3: هر قوه ي اسب بخار برابر 746 وات است. 1
معادله هاي ديگری نیز برای محاسبه توان وجود دارد؛ که از معادله اصلی به دست می آيد.
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15. •
نکته: وقتی می گويیم توان يک لامپ برقی 100 وات است يعنی در هر ثانیه 100 ژول انرژی الکتريکی توسط لامپ
مصرف شده و مطابق قانون پا بستگی انرژی 100 ژول انرژی تابشی )نور( و گرمايی به وسیله آن تولید می شود.
مثال: ماشیني در مدت 3 دقیقه باری به وزن 1800 نیوتن را تا ارتفاع 20 متری انتقال می دهد. توان ماشین چند
کیلووات است؟
15
F = ۱۸۰۰N
d = ۲۰m
t = ۳min = ۸۰s
P = ?
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برای تبديل وات به کیلو وات عدد مورد نظر را بر 1000 تقسیم می کنیم.پس
16. •
• هر اسبابی که به طریقی سبب آسان شدن کار گردد ماشین نامیده می شود.
• ماشین ها به صورت های گوناگون در انجام کارها به ما کمک می کنند.
•
1( ماشین ها گاهی باعث تغییر محل وارد شدن نیرو به جسم و گاهی نیز باعث تغییر جهت •
نیرو می شوند.
• قرقره ی بالای پرچم, دوچرخه, قیچی همه از راه تغییر جهت نیرو به ما کمک می کنند.
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2( ماشین ها گاهی با افزايش مقدار نیرو به ما کمک می کنند. )مانند ديلم, انبردست, در قوطی بازکن(
18. • کارداده شده و کارگرفته شده از ماشین
•
• برای آنکه یک ماشین کار انجام دهد, باید نخست بر روی آن کار انجام دهیم, نیرویی که به این منظور
به ماشین وارد می شود, نیروي محرک و کار این نیرو را کار نیروی محرک )کار داده شده( می نامند.
• برای اندازه گیری این کار, کافی است نیرویی که به ماشین وارد می شود در طولی که طی می کند
ضرب شود.
WE = E . dE ) نیروی محرک=کار نیروی محرک )کار داده شده × جابه جايی نیروی محرک
نیرویی را که ماشین باید بر آن غلبه کند, نیروی مقاوم و کار این نیرو, کار نیروی مقاوم )کار مفید(
نامیده می شود برای محاسبه کار مفید, نیروی مقاومی که بر آن غلبه شده است در جابه جایی آن
ضرب می کنیم.
WR = R . dR ) نیروی مقاوم=کار نیروی مقاوم)کار مفید × جابه جايی نیروی مقاوم
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19. • معمولا کار غیرمفید ماشین را نمی توان به طور مستقیم اندازه گرفت و
برای تعیین آن کار مفیدی را که از ماشین گرفته ایم از کاری که به ماشین
داده ایم, کم می کنیم.
• کارمفید-کار داده شده=کار غیر مفید
برای مطالعه ماشین آن ها را به دو دسته تقسیم می کنند
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20. مطابق قانون پابستگی انرژی, انرژی هنگام تبدیل شدن از یک صورت به صورت دیگر و یا انتقال از یک جسم به جسم دیگر
خلق و نابود نمی شود.
بنابراین مقدار انرژی داده شده به یک ماشین نیز همواره با مقدار انرژیی که از ماشین گرفته می شود برابر است.
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21. • مزيت مکانیکی
• مزیت مکانیکی نشان می دهد که ماشین, نیروی وارده را چند برابر می کند.
• برای بررسی طرز کار ماشین ها از دو نوع مزیت مکانیکی استفاده می شود.
1( مزیت مکانیکی ایده آل:
نسب را مزیت مکانیکی ایده آل )کامل( می گویند.
عددی که معرف سرعت حرکت نقطه اثر نیروی محرک به سرعت حرکت نقطه اثر نیروی مقاوم است
را ضریب سرعت ها )نسبت سرعت ها( می نامند. ضریب سرعت برابر است با:
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= كامل
2( مزیت واقعی )عملی(:
نسب را مزیت مکانیکی واقعی می گویند.
= واقعی
نکته: مزیت مکانیکی کمیتی نسبی بوده و بدون واحد بیان می شود.
انرژی گرفته شده از ماشین= انرژِ یِِ داده شده به ماشین
22. • انرژی تلف شده + انرژی )یا کار( مفید گرفته شده از ماشین=کل انرژی
داده شده به ماشین
نکته: در يک ماشین واقعی چون کار خروجی از کار يا انرژی ورودی کمتر است, بازده ماشین
همیشه کوچکتر از يک است.
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بازده را می توان از راه های ديگر نیز به دست آورد:
22
23. 8 است, چند ثانیه / • مثال: توان يک ماشین ساده 200 وات و بازده آن 0
طول می کشد تا باری به وزن 400 نیوتن را با اين ماشین 10 متر بالا
ببريم؟
مزیت مکانیکی نشان می دهد ماشین چگونه به ما کمک می کند.
اگر مزیت مکانیکی بزرگتر از یک باشد, ماشین مقدار نیرو را افزایش می دهد.
اگر مزیت مکانیکی کوچکتر از یک باشد, ماشین مسافت اثر نیرو را زیاد می کند.
اگر مزیت مکانیکی برابر یک باشد, ماشین فقط از راه تغییر جهت نیرو به ما کمک می کند.
مثال: در یک ماشین, با وارد کردن نیروی 30 نیوتنی می توان یک وزنه 600 نیوتنی را بلند کرد. مزیت
مکانیکی واقعی چقدر است و ماشین از چه راهی به ما کمک می کند.
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24. • انواع ماشین ها
-1 ماشین های ساده: •
• گروهی از ماشین ها که پایه و اساس ساخت ماشین های دیگر را تشکیل می
دهند, ماشین ساده نامیده می شوند. ماشین های ساده در شش نوع اهرم, قرقره,
چرخ محور, سطح شیب دار گوه و پیچ دسته بندی می شوند.
•
-2 ماشین های مرکب يا پیچیده •
• گاهی دو یا چند ماشین ساده با هم ترکیب می شوند و ماشین جدیدی را به وجود
می آورند به چنین ماشین هایی, ماشین های مرکب یا پیچیده می گویند.
• این ماشین ها تغییر شکل یافته ی ماشین ساده یا ترکیبی از چند ماشین ساده با
یک دیگر هستند.
•
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25. • انواع ماشین های ساده:
1. اهرم : •
• اهرم میله ای است که می تواند حول یک تکیه گاه دوران کند.
• در هر اهرم یک تکیه گاه, یک بازوی محرک و یک بازوی مقاوم وجود دارد.
•
در یک اهرم فاصله ی نقطه اثر نیروی محرک تا تکیه گاه را بازوی محرک می گویند. (LE): • بازوی محرک
در یک اهرم فاصله ی نقطه اثر نیروی مقاوم تا تکیه گاه را بازوی مقاوم می گویند. (LR): • بازوی مقاوم
نقطه ای است که اهرم حول آن دوران می کند. (F): • تکیه گاه
•
• اهرم بر اساس قرار گرفتن محل تکیه گاه, نیروی محرک و نیروی مقاوم به چند نوع تقسیم می شوند:
• الف( اهرم نوع اول
• در صورتیکه تکیه گاه بین نقطه اثر نیروی مقاوم و نیروی محرک باشد, اهرم از نوع اول است.
• اهرم از نوع اول به سه حالت دیده می شود:
حالت اول a) •
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26. • زمانیکه تکیه گاه درست در وسط نیروی محرک و نیروی مقاوم قرار
گرفته باشد, در این صورت بازوی محرک و بازوی مقاوم با هم برابرند.
• در این حالت, اهرم نقطه از راه تغییر جهت نیرو به ما کمک می کند.
• نکته: مزیت مکانیکی این اهرم همیشه یک است.
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26
27. حالت دوم : b) •
زمانیکه تکیه گاه بین نیروی محرک و نیروی مقاوم ولی نزدیک به نیروی مقاوم باشد, در این حالت, اهرم از راه های
زیر به ما کمک می کند.
حالت سوم : c)
زمانیکه تکیه گاه بین نیروی محرک و نیروی مقاوم بوده ولی نزدیک به نیروی محرک باشد, در این حالت اهرم از راه
های زیر به ما کمک می کند.
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1(تغییر جهت نیرو: زیرا تکیه گاه بین نیروی محرک و مقاوم قرار دارد.
)LR>LE) . 2( افزایش نیرو: زیرا بازوی محرک بزرگتر از بازوی مقاوم است
نکته: مزیت مکانیکی این اهرم همواره از یک بیش تر است.
1(تغییر جهت نیرو: زیرا تکیه گاه بین نیروی محرک و مقاوم قرار است.
)LE >LR) . 2( افزایش مسافت اثر نیرو: زیرا بازوی مقاوم بزرگتر از بازوی محرک است
نکته: مزيت مکانیکی اين اهرم همواره از يک کم تر است.
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28. حالت سوم : c) •
زمانیکه تکیه گاه بین نیروی محرک و نیروی مقاوم بوده ولی نزدیک به نیروی محرک باشد, در این
حالت اهرم از راه های زیر به ما کمک می کند.
1(تغییر جهت نیرو: زیرا تکیه گاه بین نیروی محرک و مقاوم قرار است.
)LE >LR) . 2( افزایش مسافت اثر نیرو: زیرا بازوی مقاوم بزرگتر از بازوی محرک است
نکته: مزيت مکانیکی اين اهرم همواره از يک کم تر است.
ب( اهرم نوع دوم
در این نوع اهرم نیروی مقاوم بین تکیه گاه و نیروی محرک قرار دارد. مانند فندق شکن – فرغون این
نوع اهرم فقط از راه افزایش نیرو به ما کمک می کند. زیرا در این اهرم همواره بازوی محرک بزرگتر از
بازوی مقاوم است.
مزیت مکانیکی این اهرم همیشه از یک بیشتر است.
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نکته: در این نوع اهرم, هر چه نیروی مقاوم بر
تکیه گاه نزدیک تر باشد, مزیت مکانیکی بیش تر
می شود
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• ج( اهرم نوع سوم
29
در این نوع اهرم نیروی محرک بین تکیه گاه و نیروی مقاوم قرار دارد.
مانند جاروی فراشی این نوع اهرم, فقط از راه افزایش مسافت اثر نیرو به
ما کمک می کند. زیرا بازوی مقاوم بزرگتر از بازوی محرک است.
مزیت مکانیکی این اهرم همیشه کمتر است.
30. • قانون اهرم ها
• چنانچه اهرم در حال تعادل باشد, فرمول زیر صادق است:
نیروی محرک × نیروی مقاوم=بازوی محرک × • بازوی مقاوم
E.L • E=R.LR
•
•
• نکته: در صورتیکه از اصطکاک صرف نظر کنیم, مزیت مکانیکی اهرم
را می توان از رابطه ی زیر نیز به دست آورد.
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30
31. چرخی شیاردار است که حول یک محور می چرخد
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2. قرقره:
قرقره ثابت:
مزیت مکانیکی این قرقره همواره برابر یک است و از راه تغییر جهت نیرو به
ما کمک می کند.
توجه: این قرقره نظیر اهرم نوع اول حالت اول است
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32. • قرقره متحرک:
• این قرقره آزادانه بر روی ریسمان )طناب( جا به جا می شود.
• این قرقره از راه افزایش نیرو به ما کمک می کند.
• مزیت مکانیکی کامل این قرقره برابر 2 است. زیرا بازوی محرک )قطر
چرخ( همواره در برابر بازوی مقاوم )شعاع چرخ( است.
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نکته: قرقره متحرک مانند اهرم نوع دوم است, با اين تفاوت
که مزيت مکانیکی اهرم )با تغییر دادن محل نیروی مقاوم(
قابل تغییر است در حالیکه مزيت مکانیکی اين قرقره تغییر
نمی کند.
(A=2)
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33. دستگاه قرقره مرکب:
برای آنکه به مزيت های مکانیکی بالاتری دست يافت می توان دو يا چند قرقره ثابت و متحرک را با
هم ترکیب کرد و يک قرقره مرکب به وجود آورد. در اين حالت قرقره ها را به شکل های مختلفی با
يکديگر ترکیب می کنیم.
Anahita khadem hosini
33
34. Anahita khadem hosini
ب( قرقره های ارشمیدسی:
برای اتصال این قرقره ها به یکدیگر از چند رشته نخ استفاده می شود.
برای بدست آوردن مزیت مکانیکی کامل این دستگاه از دو راه استفاده می شود:
الف( نیروی کشش نخ )T) . را مشخص می کنیم
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35. توجه: وجود قرقره ثابت در مزیت مکانیکی کامل دستگاه هیچ تاثیری ندارد ولی چون
کشیدن ریسمان به سمت پایین آسانتر از کشیدن به سمت بالاست گاهی برای آسانتر
شدن کار از قرقره ثابت استفاده می شود.
ج( ممکن است قرقره به صورت زیر به یکدیگر وصل شده باشند, در این صورت برای به
.دست آوردن مزیت مکانیکی کامل
تذکر: قرقره ها را به شکل های گوناگون می توان با هم ترکیب کرد. در هر مورد
برای به دست آوردن مزیت مکانیکی کامل می توان از نیروی کشش نخ استفاده کنیم.
Anahita khadem hosini
-2 برای به دست آوردن مزيت مکانیکی می توان از فرمول .
زير استفاده كرد
تعداد قرقره متحرک است) .=n)
مثال : در دستگاه بالا از دو قرقره متحرک استفاده شده است پس
1_ از راه کشش نخ استفاده می کنیم
از فرمول زیر به دست آوریم (A=2n-1)
تعداد قرقره های ثابت و متحرک است = n
مثال: در دستگاه مقابل از 3 قرقره استفاده کردیم:
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36. -3 چرخ محور: •
• چرخ و محور چرخی است که به مرکز آن یک میله وصل شده است. با چرخاندن چرخ, میله نیز می
چرخد.
• فرمان اتومبیل-آچار پیچ گوشتی- کلید درب-مداد تراش رومیزی-چرخ چاه-چرخ گوشت دستی نمونه
هایی از ماشین چرخ و محور هستند.
نکته 1: در چرخ و محور اگر نیروی محرک را به چرخ و نیروی مقاوم را به محور وارد کنند در این
حالت چرخ و محور از طریق افزایش نیرو به ما کمک می کند..
بزرگتر خواهد شد و مزیت (rR = از بازوی مقاوم )شعاع محور (rE = زیرا بازوی محرک )شعاع چرخ
مکانیکی آن از یک بیش تر خواهد شد.
Anahita khadem hosini
36
37. در چرخ و محور بین شعاع )قطر( چرخ )قطر( و شعاع )قطر( محور و نیروهایی که به چرخ و )محور
وارد می شود. رابطه ی زیر برقرار است. )در صورت صرف نظر از اصطکاک
توجه: چون چرخ و محور به هم چسبیده اند تعداد دورهایی که چرخ و محور در یک مدت می چرخند باید مساوی
باشند. اگر چرخ یک دور بچرخد نقطه اثر نیروی محرک به اندازه محیط چرخ (rE ا 2 R) جابه جا می شود ونقطه
Anahita khadem hosini
اثر نیروی مقاوم به اندازه محیط محور rR )תا 2( جابه جا خواهد شد
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