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Social Media Communication
- 1. SESSION FOUR An Introduction to Social Media
- 2. Session Four By the end of this workshop you will have developed knowledge on how different forms for communication can be used across a range of social media platforms. This will be achieved by considering: • How Social Media Works • Understanding different social media platforms: • How to set up an account • Understanding Terms & Conditions • The role of different forms of communication in Social Media
- 3. WHAT IS SOCIAL MEDIA?
- 4. What is Social media? Quoting Wikipedia: “Social media is the interaction among people in which they create, share or exchange information and ideas in virtual communities and networks.” Ahlqvist, Toni; Bäck, A., Halonen, M., Heinonen, S (2008). "Social media road maps exploring the futures triggered by social media"
- 5. The power of social media Potential as a catalyst for change: political, societal, attitudinal, and behavioural change. Communication tool with broad reach
- 10. Social Media Platforms Video sites: You Tube – Sick Science channel: https://www.youtube.com/playlist?list=PLC02CFDE5690E4 010 Viral video from Get Up: https://www.youtube.com/watch?v=_TBd- UCwVAY&list=TLkBJmSXhIkwBNHAx2KDBG7lhINXIqvSm P Vine
- 11. Social Media Platforms Blogging sites Wordpress , Blogger – Covered next session Tumblr - http://dronestagram.tumblr.com/
- 13. Understanding the Terms & Conditions Differing T&Cs on different platforms User responsibility to understand T&Cs T&Cs considerations – ownership rights, Fair Use, Privacy
- 14. DIFFERENT FORMS OF COMMUNICATION IN SOCIAL MEDIA IMAGES
- 15. The roles of different forms of communication in Social Media Using images to tell a story: http://www.humansofnewyork.com/ and the Iran page: http://www.humansofnewyork.com/tagged/iran https://twitter.com/alaindebotton/status/4779210908332318 75
- 16. DIFFERENT FORMS OF COMMUNICATION IN SOCIAL MEDIA TEXT
- 17. The roles of different forms of communication in Social Media Text – Blog - Seth Godin: http://sethgodin.typepad.com/ http://sethgodin.typepad.com/seths_blog/2014/03/no-more- babies.html Text – Twitter - https://twitter.com/augusten
- 18. DIFFERENT FORMS OF COMMUNICATION IN SOCIAL MEDIA VIDEO & MUSIC
- 19. The roles of different forms of communication in Social Media Video & Music Reef Case study: Using Video to tell a story: http://notes-from- dreamworlds.blogspot.com.au/2014/03/slow-life.html Discussion point – Impact of video. Role of music. Does it compel people to act? Does he need to include the written piece?
- 20. Review Today we have covered: • How Social Media Works • Understanding different social media platforms: • How to set up an account • Understanding Terms & Conditions • The role of different forms of communication in Social Media You should now have knowledge of how different forms for communication can be used across a range of social media platforms.
- 21. Next Steps Tasks: 1. Read the WIKI 2. Consider how you can use different forms of communication on different social media platforms. Which will work for your messages? There is a space to record your thoughts on the project snapshot 3. Set up an account on a social media platform you have yet to experience. Have a look at how it is used.
- 22. Next session Websites and Blogs The difference between a blog and a website Blog or website? • Understanding your needs Play vs Pro • To pay or not to pay? • Own domain? • Self hosting? Which software? • For blogs: − Blogger or Wordpress.com • For sites: − Weebly or WIX − Protecting your site
Editor's Notes
- Question to the group.
- Some of these virtual communities are household names: Facebook, Twitter, You Tube. Others are less well known: Vine and Tumblr, but all open communication channels between people in one way or another. And that is the point of social media – it is a channel, a comparatively cheap channel, for communication. It allows people, who might not otherwise be able to communicate, that power. The majority of people use that power to; talk to their friends, send humorous videos and anecdotes and seek advice on anything from childrearing to gardening tips. But it can also be used to raise awareness and perhaps even facilitate change.
- Examples: Political change – Middle East, Cathy McGowan Behavioural change – Dumb Ways to Die Societal Change - ????? Maybe India ????? Attitudinal change – potential to raise awareness Power of access to Communication. Gives that power to the masses. Broad reach – in theory anyone can reach any other internet user in the world.
- Question to the group.
- FACEBOOK – FACEBOOK – Huge number of users. Ready made audience, Great for raising awareness and for entertaining. Consider how an individual uses it – George Takei and how a group uses it – High School for Coburg. Twitter – Twitter allows you to publish, read and comment on short messages of up to 140 characters. Messages are generally only seen by your followers in the first instance and building up followers can take time. Thankfully retweeting is common and as a result particularly interesting tweets can reach large numbers of people in a short space of time. To get an idea of the potential of twitter as a platform, have a look at: Mia Farrow https://twitter.com/MiaFarrow and Alain de Botton https://twitter.com/alaindebotton , in particular: https://twitter.com/alaindebotton/status/477921090833231875/photo/1
- Pinterest – Pinterest is a site that allows you to create boards of links to webpages. The links take the form of a photo with webpage link and look a bit like a designer’s inspiration board. Like other on social media platforms you can follow someone to see what they are pinning. Links are pinned under topics and a user might have boards from completely disparate topics or they might be related like this one: http://www.pinterest.com/kitchenbug/ Instagram – Instagram is built around images, it allows you to share photos taken on your mobile phone. You can follow individuals and see what they are uploading. Slideshare –lets the user upload presentation style slideshows. The slideshows are grouped under topics so browsers looking for particular information
- Tumblr - Tumblr is a short form blogging platform, posts usually consist of an image and a few words, or simply text. Many tumblr blogs are very silly: http://hot-dog-legs.tumblr.com/, but the format also lends itself to examination of far more serious issues: http://dronestagram.tumblr.com/ You can sign up to either view tumblr blogs or create your own. www.tumblr.com Wordpress & Blogger are both long form blogging platforms which we will explore, along with websites, during the next session
- Every site has different terms and conditions. Their approaches to issues like: privacy, type of content you can post and ownership of material will often differ. Terms and Conditions are the legal basis for your relationship with the site, and saying you didn’t read them isn’t a legal defence. There are links on the WIKI which provide more information
- The internet is a visual medium, and social media sites tend to contain vast swathes of images. Some of those images are beautiful, some noteworthy and a few, strong images tell a story. Sites with images tend, in the main to be better visited and more attractive to an audience. Blogs posts which contain images can be shared via pinning on Pinterest, or Twitter. Using an image provides a visual clue or introduction for Facebook posts and you can’t post on Instagram without one. Images can be used to inform, engage, and attract. Many people are visual learners and for them images are a key component of their ability to take on board information. Where to source images
- Text only sites can work well in social media – however the words have to be stronger and better crafted that when you have images to support them.
- Key point: In a study of the top 10 brands on Facebook, users liked photos twice as often as text updates. And they shared videos 12 times more than photo and text posts combined.
- Wrap up this session
- What to do before next session
- Preview next session and invite participants to stay on and socialise (time permitting).