This document introduces online business and compares it to traditional marketing. Online marketing uses websites, domain names, content writers, search engine optimization, social media marketing, pay-per-click advertising, and email marketing to reach global customers with a low budget and high profit margins. In contrast, traditional marketing relies on physical locations, salespeople, printed materials, and local advertising, resulting in high overhead costs and low profit margins. The document encourages developing an online presence and digital marketing strategies to take advantage of the opportunities of online business.

1. An Introduction to
Online Business
Yuniar Risdiyanto Rizki
CEO & Founder of situsMESIN.com

2. Yuniar Risdiyanto Rizki
CEO & Founder of situsMESIN.com
Malang, 23 Juni 1980
Sarjana Pertanian IPB
Ka. Bid. PEDK DPD PKS Kota Batu
Ka. Bid. Kewirausahaan & Networking HA IPB Malang
Manajer tim nasyid Embun
Inisiator Komunitas Startup Malang – STASION
Founder Internet University, Malang
Ekspor Mesin | Malaysia (2009 & 2011), Nigeria (2010), Hungaria (2011) dan Myanmar (2012)
SparxUp Award 2011 | Best Social Networking Site | jelajah.me
Marketeers Award 2012 | Top 50 UKM Goes Online | situsMESIN.com
Indonesia Top e-Commerce Award 2012 | Best e-Commerce Solution | OpenKurir.com
Invite, Follow & Add me please...
Mobile. 081 333 489 524
BB PIN. 284DC684
Twitter. https://twitter.com/yrrizki
FB. https://facebook.com/ikzir

3. Bisnis Online
Bisnis yang di-marketing-kan secara online
via jaringan internet

4. Produsen, eksportir dan supplier aneka mesin
agroindustri, mesin pengemas dan mesin
pengolahan makanan untuk UKM dan industri
menengah
•Juicer Blender
•Pasteurizer
•Vacuum Evaporator
•Spray Dryer
•Cheese Stretcher
•Oven
•Roaster Machine
•Slicer Machine
•Presto Cooker
•Vacuum Frying
•Etc.

5. Spray Dryer Cheese Oven
Stretcher

6. Roaster Machine Vacuum Frying
Machine

7. Workshop kami...
•6 orang tim manajemen
•5 orang welder argon
•15 orang helper
•Mesin bubut
•Mesin las argon
•Mesin bor
•Mesin roll plat
•Etc.
Office & Workshop
Jl. Sidomakmur No. 74 – 76, Sengkaling
Dau – Malang
Telp. / Fax (0341) 531 963

9. A Simple Way to Start...
Starts from Rp. 150.000,-

11. INDONESIA INTERNET USER
2010 vs 2011
42M 55M
31% USER GROWTH
22% OF INDONESIAN POPULATION
2010 2011

12. INDONESIA MOBILE INTERNET USER
2010 vs 2011
29M
57.4%
MOBILE INTERNET
16.2M PENETRATION
2010 2011

13. FACEBOOK FACT
800M 40,8M
2 Largest user after USA
nd
WORLD USERS INDONESIAN USERS

14. TWITTER FACT
3 360M user after BRAZIL
rd
Largest 5,7M
WORLD USERS INDONESIAN USERS

15. Digital Native
How digital are you...

16. Tentukan pilihan Anda...
Traditional Marketing
 Nice building
 Nice location
 Hired a lot of sales people
 Print brochures, flyers,
direct mail pieces and Online Marketing
advertise to local
newspapers
 Local customer sales
 Very high overhead
 Very low profit margin

17. Mari kita saksikan...
“Pengertian Domain dan Hosting”

18. Nice Looking Website
www.situsmesin.com

19. Nice Looking Website
www.OpenKurir.com

20. Nice Domain Name
www.KotaWisataBatu.com

21. Nice Domain Name
www.OngkosKirim.com

22. Nice Domain Name
www.OpenTiket.com

23. Nice Domain Name
www.VacuumFrying.com

24. Hired a Content Writer

25. Web Presence Development

26. Search Engine Optimization

27. Social Media Marketing

28. Pentingnya Search Engine Marketing dan
Social Media Marketing

29. The Double Team
Search Engine Social Media
•Increase website traffic •Generate brand exposure
•Increase lead generation •Improve search rankings
•Generate brand •Increase traffic and
awareness subcribers
•Consumers find local •Interactive marketing tools
businesses through search
engine

30. Make your dream TEAM to play the game...

31. Sign up Pay Per Click (PPC) Advertising

33. Reach your Global Customers

34. Very Low Budget with
High Impact Profit Margin
- Thinking Big and Let it Big -

35. Kesimpulannya adalah...
Online Marketing vs Traditional Marketing

36. Online Marketing is...
 Nice Looking Website
 Nice Domain Name
 Hired a Content Writer
 Search Engine Optimization
 Social Media Marketing
 Sign up Pay per Click (PPC) Advertising
 Email Marketing
 Global Customers
 Very Low Budget
 High Impact Profit Margin

37. State your Business Model...

40. @ yrrizki
https://facebook.com/ikzir
Jazakumulloh khoiron
Syukron katsir
Terima kasih
Matur nuwun
Thank You