Innards of Web2.0
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The document discusses the key aspects of Web 2.0, including that it signifies both marketing spin and real technological changes. Some of the cornerstones of Web 2.0 are open platforms, democratization of content where anyone can publish and distribute, and constant innovation trumping size. Effects of Web 2.0 include new ways of content discovery, monetization, business models, and feedback mechanisms as well as new platform services. The document also briefly outlines potential aspects of Web 3.0 such as convergence across devices and context and lean formats and interoperability.
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Innards of Web2.0
- 1. The Innards of Web 2.0 Shyam Somanadh – Principal Architect, Network18 (Web18) October 18, 2008
- 5. Is there really a web 2.0? • Yes and No • Just another milestone in a larger journey • MarkeMng spin?
- 6. Is there really a web 2.0? • Yes and No • Just another milestone in a larger journey • MarkeMng spin? – Yes, surely.
- 7. Is there really a web 2.0? • Yes and No • Just another milestone in a larger journey • MarkeMng spin? – Yes, surely. • Does it signify something more?
- 8. Is there really a web 2.0? • Yes and No • Just another milestone in a larger journey • MarkeMng spin? – Yes, surely. • Does it signify something more? – Yes, it does.
- 10. Web 2.0 ‐ The Cornerstones Open plaQorms and tool chains – Ruby On Rails – LAMPP – Eclipse – jQuery
- 11. Web 2.0 ‐ The Cornerstones DemocraMzaMon of content • Anyone can publish – low entry barrier
- 12. Web 2.0 ‐ The Cornerstones DemocraMzaMon of content • Anyone can publish – low entry barrier • Anyone can distribute – low cost of distribuMon
- 13. Web 2.0 ‐ The Cornerstones DemocraMzaMon of content • Anyone can publish – low entry barrier • Anyone can distribute – low cost of distribuMon • Anyone can consume – low cost of consumpMon
- 21. Web 2.0 ‐ The Effect • Content Discovery – Digg, Stumbleupon
- 22. Web 2.0 ‐ The Effect • Content Discovery – Digg, Stumbleupon • Content MoneMzaMon – Adsense, Federated Media, other niche players
- 23. Web 2.0 ‐ The Effect • Content Discovery – Digg, Stumbleupon • Content MoneMzaMon – Adsense, Federated Media, other niche players • Greenfield business models and concepts – Blogging for a living, Social media opMmizaMon, mouthshut.com
- 24. Web 2.0 ‐ The Effect • Content Discovery – Digg, Stumbleupon • Content MoneMzaMon – Adsense, Federated Media, other niche players • Greenfield business models and concepts – Blogging for a living, Social media opMmizaMon, mouthshut.com • Focussed and opMmized feedback mechanisms – Twiber, Google Blog Search, TechnoraM
- 25. Web 2.0 ‐ The Effect • Content Discovery – Digg, Stumbleupon • Content MoneMzaMon – Adsense, Federated Media, other niche players • Greenfield business models and concepts – Blogging for a living, Social media opMmizaMon, mouthshut.com • Focussed and opMmized feedback mechanisms – Twiber, Google Blog Search, TechnoraM • PlaQorm Services (Products) – Disqus, GetstaMsfacMon.com, Zoho
- 26. Web 2.0 ‐ The Effect • Content Discovery – Digg, Stumbleupon • Content MoneMzaMon – Adsense, Federated Media, other niche players • Greenfield business models and concepts – Blogging for a living, Social media opMmizaMon, mouthshut.com • Focussed and opMmized feedback mechanisms – Twiber, Google Blog Search, TechnoraM • PlaQorm Services (Products) – Disqus, GetstaMsfacMon.com, Zoho • PlaQorm Services (technology) – AWS, Google App Engine, GitHub, July Systems
- 28. Going forward ‐ Web 3.0.. • 360 degree convergence – Devices – Context
- 29. Going forward ‐ Web 3.0.. • 360 degree convergence – Devices – Context • Lean fromats and interop – JSON over XML – REST over SOAP
- 30. Going forward ‐ Web 3.0.. • 360 degree convergence – Devices – Context • Lean fromats and interop – JSON over XML – REST over SOAP • Single idenMty, mulMple instances – Formats will enable informaMon buses – Publishing nodes will pull from the bus
- 31. Going forward ‐ Web 3.0.. • 360 degree convergence – Devices – Context • Lean fromats and interop – JSON over XML – REST over SOAP • Single idenMty, mulMple instances – Formats will enable informaMon buses – Publishing nodes will pull from the bus • Form factor neutrality – Single click content publishing – AutomaMc repurposing to fit different formats
- 32. Going forward ‐ Web 3.0.. • 360 degree convergence – Devices – Context • Lean fromats and interop – JSON over XML – REST over SOAP • Single idenMty, mulMple instances – Formats will enable informaMon buses – Publishing nodes will pull from the bus • Form factor neutrality – Single click content publishing – AutomaMc repurposing to fit different formats • AdverMsing 2.0 – Classifieds – Contextual – Cross‐media – Pervasive