The Amway Grand Plaza Hotel installed an automatic, self-cleaning filter on its cooling towers to reduce water and energy usage. The filter removed suspended particles from the cooling tower water, improving efficiency. This led to an 82% reduction in water usage, 66% reduction in chemical treatment, and 4% reduction in electricity despite increased cooling needs some years. The estimated savings of $45,584 over two years provided a quick return on the investment in more sustainable filtration technology.