GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION LTD
AMUL
THE TASTE OF INDIA
Presented by
Mahesh Shet
Parikshit Rao
Tanya Demello
Namrata
Priti
I.T.M Batch MBA 5 (2016-2018)
Introduction and History
Kaira District Co-operative Milk Producers’ Union Ltd, Anand formed 1946
Gujrat Cooperative Milk Marketing Federation
(GCMMF)
Established 1973
Member Unions 18
Number of Village societies 18,549
Districts 33
Milk Producers & Owners 36,00,000
Processing plants/Sales offices 60
Distributors 10,000
Super-stockists 181
Retailers 10,00,000
Export Countries 20
Sales Turnover 27,043 crs
The AMUL Model
Procurement – Cooperative Societies
Processing – District Level Unions
Producers – Village Farmers
Distribution – State Federation
Customer – Retail
Co-operative Societies Procurement Units
• Local households and businesses
• Society milk collection centres
• Producer Database
• Milko-tester and weighing machines
• Bulk milk chillers
• Kaizen
Services to Producers
The Dairy Information and
Services Kiosk (DISK)
Animal Feed , FIP’s, PEP’s and
Veterinary Services.
Training Programmes
District Level Processing Units
• Insulated Tankers & Planned Routs
• Automated Processing
• TQM
• Testing and Stabilization
• Simultaneous Production & Packing
• Storage
State Federation Storage and Distribution
• Four major product categories
• Refrigerated Transport
• Third party distribution
• JIT inventory
• Mobile Applications
Amul Product Range
• Amul Milk
• Bread Spreads
• Cheese
• UTH Milk
• Beverage
Range
• Amul Pro
• Ice Cream
• Paneer
• Dhai
• Ghee
• Milk Powders
• Mithai Range
• Mithai Mate
• Chocolates
• Lactose free Milk
• Fresh Cream
• Amul Sour Cream
• Pouch Butter Milk
• Amul Cattle Feed
• Recipes
Amul Retail Outlets
• Retailers, APO’s
• Amul Yatra & Training
• Technology integration
• E-commerce
• Exports
Conclusion

Amul

  • 1.
    GUJARAT CO-OPERATIVE MILKMARKETING FEDERATION LTD AMUL THE TASTE OF INDIA Presented by Mahesh Shet Parikshit Rao Tanya Demello Namrata Priti I.T.M Batch MBA 5 (2016-2018)
  • 2.
    Introduction and History KairaDistrict Co-operative Milk Producers’ Union Ltd, Anand formed 1946
  • 3.
    Gujrat Cooperative MilkMarketing Federation (GCMMF) Established 1973 Member Unions 18 Number of Village societies 18,549 Districts 33 Milk Producers & Owners 36,00,000 Processing plants/Sales offices 60 Distributors 10,000 Super-stockists 181 Retailers 10,00,000 Export Countries 20 Sales Turnover 27,043 crs
  • 4.
    The AMUL Model Procurement– Cooperative Societies Processing – District Level Unions Producers – Village Farmers Distribution – State Federation Customer – Retail
  • 5.
    Co-operative Societies ProcurementUnits • Local households and businesses • Society milk collection centres • Producer Database • Milko-tester and weighing machines • Bulk milk chillers • Kaizen Services to Producers The Dairy Information and Services Kiosk (DISK) Animal Feed , FIP’s, PEP’s and Veterinary Services. Training Programmes
  • 6.
    District Level ProcessingUnits • Insulated Tankers & Planned Routs • Automated Processing • TQM • Testing and Stabilization • Simultaneous Production & Packing • Storage
  • 7.
    State Federation Storageand Distribution • Four major product categories • Refrigerated Transport • Third party distribution • JIT inventory • Mobile Applications
  • 8.
    Amul Product Range •Amul Milk • Bread Spreads • Cheese • UTH Milk • Beverage Range • Amul Pro • Ice Cream • Paneer • Dhai • Ghee • Milk Powders • Mithai Range • Mithai Mate • Chocolates • Lactose free Milk • Fresh Cream • Amul Sour Cream • Pouch Butter Milk • Amul Cattle Feed • Recipes
  • 9.
    Amul Retail Outlets •Retailers, APO’s • Amul Yatra & Training • Technology integration • E-commerce • Exports
  • 10.