Uploaded byDante Barry
Amplifyimpact pipeline
The document provides an overview of a summit on integrating new media into campaigns and organizations. It discusses [1] developing a new media strategy, [2] choosing appropriate tools and platforms, and [3] utilizing new media to support and expand traditional work. Examples of platforms mentioned include Facebook, Twitter, blogs and sharing images on sites like Flickr. The summit also includes exercises to help attendees develop a new media strategy for a specific event or issue.
Amplifyimpact pipeline
- 1. ROOSEVELT ONLINE: AMPLIFY YOUR IMPACT @dantebarry Pipeline Summit
- 2. OBJECTIVES What We’re Talking About STRATEGY ACTION 1) How to integrate new media 1) How to create shared, with all areas (field, motivational action communications, data/tech, policy) 2) How to use action to develop Informs and expand resources 2) How to utilize and choose tools and resources to adopt strategy 3) How to develop and utilize new media tools to aid your strategic campaign or project Pipeline
- 3. WHAT IS NEWMEDIA? NAME SOME PLATFORMS Pipeline Summit
- 4. INTEGRATED CAMPAIGNS #WINNING! 2 WAYS TO USE THE INTERNET: 1. Support all other Fundraisin work helping them to g go to scale Online 2. Creating new Presence avenues for organizing by capitalizing on key Field / Communicatio Organizing ns moments Pipeline Summit
- 5. BUILDING RELATIONSHIPS WHO ARE MY PEOPLE? SIDELINES SUPPORTERS STATUS QUO ACTION SIDELINES Pipeline Summit
- 6. BUILDING THE STORY ASPIRATIONAL MESSAGING The pyramid demonstrates how your message for engagement campaigns need to appeal to people on many levels in everything you do, to a press release to a volunteer ask. Pipeline Summit
- 7. CRAFTING YOUR MESSAGE WILL OUR MESSAGE WORK? 1) Start with your project or event RETAIN AND REPEAT Values, experiences, and reasons for launching. Does our message create an emotional reaction? Emotional 2) Use your research Supporter research, self-research (and Does our message come off as opposition) research to inform part’s of genuine? Authentic your narrative that you emphasize most. Will people actually say the most 3) Determine the best important elements of the message to others? Repeatable “positioning” for messages Pipeline Summit
- 8. WHAT PLATFORM DOI USE? MEET THE COMMUNITY WHERE THEY ARE Source: Ventureneer Pipeline Summit
- 9. WHAT PLATFORM DOI USE? MEET THE COMMUNITY WHERE THEY ARE Source: Pew Research Center, 2012 Pipeline Summit
- 10. CAPTURE KEY MOMENTS CASE STUDIES Holidays & Milestones MLK Day Independence Day President’s Day Stonewall Riots Current Events State of the Union Inauguration ACA at Supreme Court Debt Ceiling Roosevelt Activity #roosevelt Roosevelt’s Birthday Policy Expo 7 Leadership Summit Pipeline Summit
- 11. #ROOSEVELT7 FACEBOOK Pipeline Summit
- 12. #ROOSEVELT7 TWITTER Pipeline Summit
- 13. #ROOSEVELT7 SHAREABLES Pipeline Summit
- 14. #ROOSEVELT7 BLOG Pipeline Summit
- 15. CASE STUDY #2 #ROORXN:2012 ELECTION Pipeline Summit
- 16. CASE STUDY #2 #ROORXN:2012 ELECTION Pipeline Summit
- 17. EXERCISE LET’S PUT IT INTO PRACTICE Develop a new media strategy for a ‘key’ moment (i.e., holiday, milestone, current event, Roo activity) 1. Build a campaign / project message. 2. Identify the community you’re trying to reach / mobilize. 3. Identify what new media platforms you will use to reach your community and supporters. 4. Set goals for reach; re-tweets; shares; views; reads; and / or online/offline conversation Pipeline Summit
- 18. NEW MEDIA TOOLS AVAILABLE RESOURCES MailChimp Social Networking Sites Petitions (Change.org; Act.ly) HTML Short Code SMS Google Analytics Tweet Deck Resources: Bit.ly NOI Tip of the Day Twitterholic Flickr Creative Commons Twitterholic Facebook Insights Visual.ly Pipeline Summit