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Wendys strategy
Wendy's social media strategy document outlines their current social media presence and objectives. Their primary goals are to improve social media following and increase brand recognition/pervasiveness. Key strategies include increasing engaged content on accounts and promoting user generated content using #WendysWednesday hashtags. The document provides an audit of their accounts, traffic sources, audience demographics and competitors. It also outlines social media roles, policies, crisis response plans and measurement of objectives.
BRAND STRATEGY OVERVIEW: KICKER a Digital Media Start Up
Kicker is a digital explainer news platform for people who care about what's happening in the world & need to get up to speed quickly. The snapshot approach to what really matters today includes multi-media context & the back story for why it matters.
My role was Marketing Strategist, joining in it's second year of operation to guide cohesion through research, insights, content creation, design & implementation to help drive greater brand awareness, grow partnership networks & financial sustainability.
My approach included:
- missing research: user/non-user data, competitor, industry, influencers
- communications audit
- data interpretation
- competitive analysis
- persona development
- holistic strategy identifying user-acquisition priorities
- key message development
- voice-tone & design integration of all digital channels
- guiding branded content development
- facebook ad campaigns
- pitch development for sponsorship funding & advisory board
- program development for student campus reps network
Kicker's audience is 66% Millennial.
Asda Presentation
- Asda is a major UK supermarket chain that was acquired by American retailer Walmart in 1999. It operates various store formats across the UK and has over 150,000 employees.
- Asda aims to offer customers a wide range of products at low prices. It has developed a new marketing strategy focusing on quality and freshness rather than just low cost, as customers were less responsive to only price-focused messaging.
- Asda faces pressures in maintaining competitive prices and quality while competing against other retailers, both brick-and-mortar and online. Its SWOT analysis identifies low prices as a strength but also potential weaknesses in food quality and threats from price competition.
Newcomer Orientation Presentation
USAREC's Soldier Family and Assistance Branch has established a Newcomer’s Orientation to ensure that all incoming personnel and their Families are aware of the quality of life programs and support that exists within USAREC.
Public Relations Plan
The document provides a marketing plan for CT Bento Cafe, a new Japanese restaurant in Ithaca, NY. The plan aims to increase awareness of the restaurant and position it as a healthy and affordable dining option for college students. Key tactics include revamping social media, developing a unified brand identity, organizing special promotions, and utilizing various media outlets like local newspapers, radio stations, and blogs to reach target audiences. The plan also includes competitor analyses, objectives, target audiences, and proposed strategies and tactics.
Recommended
Wendys strategy
Wendy's social media strategy document outlines their current social media presence and objectives. Their primary goals are to improve social media following and increase brand recognition/pervasiveness. Key strategies include increasing engaged content on accounts and promoting user generated content using #WendysWednesday hashtags. The document provides an audit of their accounts, traffic sources, audience demographics and competitors. It also outlines social media roles, policies, crisis response plans and measurement of objectives.
BRAND STRATEGY OVERVIEW: KICKER a Digital Media Start Up
Kicker is a digital explainer news platform for people who care about what's happening in the world & need to get up to speed quickly. The snapshot approach to what really matters today includes multi-media context & the back story for why it matters.
My role was Marketing Strategist, joining in it's second year of operation to guide cohesion through research, insights, content creation, design & implementation to help drive greater brand awareness, grow partnership networks & financial sustainability.
My approach included:
- missing research: user/non-user data, competitor, industry, influencers
- communications audit
- data interpretation
- competitive analysis
- persona development
- holistic strategy identifying user-acquisition priorities
- key message development
- voice-tone & design integration of all digital channels
- guiding branded content development
- facebook ad campaigns
- pitch development for sponsorship funding & advisory board
- program development for student campus reps network
Kicker's audience is 66% Millennial.
Asda Presentation
- Asda is a major UK supermarket chain that was acquired by American retailer Walmart in 1999. It operates various store formats across the UK and has over 150,000 employees.
- Asda aims to offer customers a wide range of products at low prices. It has developed a new marketing strategy focusing on quality and freshness rather than just low cost, as customers were less responsive to only price-focused messaging.
- Asda faces pressures in maintaining competitive prices and quality while competing against other retailers, both brick-and-mortar and online. Its SWOT analysis identifies low prices as a strength but also potential weaknesses in food quality and threats from price competition.
Newcomer Orientation Presentation
USAREC's Soldier Family and Assistance Branch has established a Newcomer’s Orientation to ensure that all incoming personnel and their Families are aware of the quality of life programs and support that exists within USAREC.
Public Relations Plan
The document provides a marketing plan for CT Bento Cafe, a new Japanese restaurant in Ithaca, NY. The plan aims to increase awareness of the restaurant and position it as a healthy and affordable dining option for college students. Key tactics include revamping social media, developing a unified brand identity, organizing special promotions, and utilizing various media outlets like local newspapers, radio stations, and blogs to reach target audiences. The plan also includes competitor analyses, objectives, target audiences, and proposed strategies and tactics.
Tiffany & Co (PR Plan)
Tiffany & Co. wants to expand into the luxury jewelry market in Portugal. A SWOT analysis finds strengths in its brand recognition but weaknesses in high prices. Opportunities exist in tourism and fashion trends. Threats include lower incomes and preferences for local jewelry. Tactics include events, sponsorships, and trade shows to position Tiffany as modern and fashionable compared to traditional Portuguese jewelry. Success will be measured by sales, media coverage, and new business leads.
Fast food popularity in Vietnam (2020)
Fast food is largely enjoyed by people around the world. This survey is conducted to find out which fast food chains are popular in Vietnam in terms of recognition and usage. We also wanted to find out how people order fast food online.
The results was collected nation-wide among nearly 600 males and females of the age 18-55 in August 2020.
[B&company] Vietnam Chocolate Confectionery Market Overview
This report provides a summary of the Vietnam chocolate confectionery market from 2010 to 2017. It finds that retail sales value and volume have registered stable growth of over 13% and 6% respectively in recent years. Foreign chocolate brands account for 60% of volume sales while local brands are cheaper but less famous. Bagged softlines are expected to see the fastest growth as Vietnamese consumers snack more on chocolate. While competition is increasing, opportunities remain for foreign investors, especially in the north, if they understand Vietnamese shopping behaviors and product preferences.
Mc Donalds Pitch Brief
McDonald's is issuing a request for proposals to three major holding companies to find a single creative agency to work on its massive U.S. business. McDonald's currently has Omnicom's DDB and Publicis' Leo Burnett handling the bulk of its national advertising. Both Omnicom and Publicis are part of the RFP process that begins Monday, along with WPP. The move comes as McDonald's has determined that it wants a more uniform set of creative and strategic ideas. It also wants to be able to push those concepts more rapidly across the variety of channels where it puts its messaging, including everything from its mobile app to television commercials.
Tesco
Tesco is a UK-based grocery retailer founded in 1919. It opened its first store in 1931 and now operates over 6,000 stores across 12 countries. Tesco aims to earn customer loyalty through value and a varied product range. While successful in the UK, Tesco struggled in the US market. To expand globally, Tesco must consider local competition, trends, and adapt its strategies. Tesco works to strengthen customer connections through research, personalized services, social media, and gathering feedback to improve the shopping experience.
Marketing plan tang truong doanh so Sting
Bao cao tot nghiep lop online marketing tai VHT education.
Contact: sweetcurser@gmail.com
Kỳ Thực Tập Trong Mơ 2 – Marketing Specialist -Đặng Trương Thùy Anh
My name is Anh Dang and this is my brief marketing plan for Bitis Hunter X,
Pleasure to receive the good comment or feedbacks below
Anh Dang
Case study on bajaj auto
Laurs & Bridz Pharmaceuticals Private Limited (Laurs & Bridz) is a state-of-the-art generic pharmaceutical company that exports products worldwide and specializes in combination drugs. With over 80 employees and 15,000 customers, the growing company needs a customer relationship management (CRM) solution to better manage customer information and strengthen relationships. Laurs & Bridz is considering several CRM systems to help sales and marketing while building robust customer tracking and enhanced salesforce productivity.
Davis ice cream
Davis's Ice Cream has grown successful over 10 years in San Diego, with 5 locations and supplying over 30 restaurants. It aims to expand to Northeast Los Angeles County, as the area shares similar demographics to San Diego but has weaker competition and lower advertising costs. Davis's targets teenagers, college students, and young professionals aged 15-40 by creating a fun party atmosphere with unique flavors. It plans to open 6 shops in Pasadena, Burbank, Glendale, Alhambra, and Arcadia to attract the 65% of residents under age 38 through local newspapers and flyers.
Lectronic marketing plan sostac
a quarterly marketing plan for Lectronic brand-name for mobile & electronic accessories in KSA, according SOSTAC planning framework.
Mkting(lorraine19 mar) 4
Hong-Colate plans to open a chocolate shop in Hong Kong. The marketing plan aims to analyze opportunities and threats, propose a marketing mix, and develop strategies. Target customers include young professionals, wedding couples, and corporations. Products will include Chinese themed chocolate incorporating characters, designs, and packaging. Pricing will vary by collection but be competitive. The shop will be located in an upscale mall. Promotional activities will utilize the website, magazines, group buying, social media, and email marketing. Milestones include breaking even within two years and increasing market share and sales.
Tesco,Tesco PLC
Tesco PLC is a British multinational grocery and general merchandise retailer headquartered in Welwyn Garden City, Hertfordshire, England, United Kingdom.It is the third largest retailer in the world measured by profits and second-largest retailer in the world measured by revenues. It has stores in 12 countries across Asia and Europe and is the grocery market leader in the UK (where it has a market share of around 28.4%), Ireland, Hungary, Malaysia, and Thailand.
Retain and Grow Your Customers
Bravo, you just got a new customer! Marketing is done, right? Wrong! In the final presentation of our Marketing How-To Series, find out why you need to continue marketing to your current customers to keep them coming back for more.
Key topics include:
How to increase your customer lifetime value
Make your customers do the marketing for you by creating advocates
Best practices in rewarding your loyal customers
Marketing Online Lotteria Vietnam sinh vien Kent
Dự án Marketing Online (Digital Marketing) cho hệ thống Lotteria tại Việt Nam. Đề tài Marketing Online của sinh viên trường cao đẳng quốc tế Kent www.kent.edu.vn
Balkan pharma markets
Short overview on “big5” Pharma markets on Balkan. What is the market structure, what is the share of Generics and how much OTC share takes? Where is the potential of each and what can be expected?
Survey about coffee shop preference in vn
Vietnam has tons of coffee shop, ranging from the massive coffee chains, independent shops, to the street coffee. What are the popularities and motivations?
Coca-cola
This document analyzes the marketing environment of Coca-Cola in Vietnam. It examines both the macroenvironment, including economic, natural, technological, political, and cultural factors, as well as the microenvironment comprising the company itself, suppliers, marketing intermediaries, customers, competitors, and publics. Some key points are that economic instability can impact sales while technological advances allow for more environmentally friendly packaging. Coca-Cola faces competition from Pepsi in Vietnam and must consider public opinion to protect its reputation.
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Tiffany & Co (PR Plan)
Tiffany & Co. wants to expand into the luxury jewelry market in Portugal. A SWOT analysis finds strengths in its brand recognition but weaknesses in high prices. Opportunities exist in tourism and fashion trends. Threats include lower incomes and preferences for local jewelry. Tactics include events, sponsorships, and trade shows to position Tiffany as modern and fashionable compared to traditional Portuguese jewelry. Success will be measured by sales, media coverage, and new business leads.
Fast food popularity in Vietnam (2020)
Fast food is largely enjoyed by people around the world. This survey is conducted to find out which fast food chains are popular in Vietnam in terms of recognition and usage. We also wanted to find out how people order fast food online.
The results was collected nation-wide among nearly 600 males and females of the age 18-55 in August 2020.
[B&company] Vietnam Chocolate Confectionery Market Overview
This report provides a summary of the Vietnam chocolate confectionery market from 2010 to 2017. It finds that retail sales value and volume have registered stable growth of over 13% and 6% respectively in recent years. Foreign chocolate brands account for 60% of volume sales while local brands are cheaper but less famous. Bagged softlines are expected to see the fastest growth as Vietnamese consumers snack more on chocolate. While competition is increasing, opportunities remain for foreign investors, especially in the north, if they understand Vietnamese shopping behaviors and product preferences.
Mc Donalds Pitch Brief
McDonald's is issuing a request for proposals to three major holding companies to find a single creative agency to work on its massive U.S. business. McDonald's currently has Omnicom's DDB and Publicis' Leo Burnett handling the bulk of its national advertising. Both Omnicom and Publicis are part of the RFP process that begins Monday, along with WPP. The move comes as McDonald's has determined that it wants a more uniform set of creative and strategic ideas. It also wants to be able to push those concepts more rapidly across the variety of channels where it puts its messaging, including everything from its mobile app to television commercials.
Tesco
Tesco is a UK-based grocery retailer founded in 1919. It opened its first store in 1931 and now operates over 6,000 stores across 12 countries. Tesco aims to earn customer loyalty through value and a varied product range. While successful in the UK, Tesco struggled in the US market. To expand globally, Tesco must consider local competition, trends, and adapt its strategies. Tesco works to strengthen customer connections through research, personalized services, social media, and gathering feedback to improve the shopping experience.
Marketing plan tang truong doanh so Sting
Bao cao tot nghiep lop online marketing tai VHT education.
Contact: sweetcurser@gmail.com
Kỳ Thực Tập Trong Mơ 2 – Marketing Specialist -Đặng Trương Thùy Anh
My name is Anh Dang and this is my brief marketing plan for Bitis Hunter X,
Pleasure to receive the good comment or feedbacks below
Anh Dang
Case study on bajaj auto
Laurs & Bridz Pharmaceuticals Private Limited (Laurs & Bridz) is a state-of-the-art generic pharmaceutical company that exports products worldwide and specializes in combination drugs. With over 80 employees and 15,000 customers, the growing company needs a customer relationship management (CRM) solution to better manage customer information and strengthen relationships. Laurs & Bridz is considering several CRM systems to help sales and marketing while building robust customer tracking and enhanced salesforce productivity.
Davis ice cream
Davis's Ice Cream has grown successful over 10 years in San Diego, with 5 locations and supplying over 30 restaurants. It aims to expand to Northeast Los Angeles County, as the area shares similar demographics to San Diego but has weaker competition and lower advertising costs. Davis's targets teenagers, college students, and young professionals aged 15-40 by creating a fun party atmosphere with unique flavors. It plans to open 6 shops in Pasadena, Burbank, Glendale, Alhambra, and Arcadia to attract the 65% of residents under age 38 through local newspapers and flyers.
Lectronic marketing plan sostac
a quarterly marketing plan for Lectronic brand-name for mobile & electronic accessories in KSA, according SOSTAC planning framework.
Mkting(lorraine19 mar) 4
Hong-Colate plans to open a chocolate shop in Hong Kong. The marketing plan aims to analyze opportunities and threats, propose a marketing mix, and develop strategies. Target customers include young professionals, wedding couples, and corporations. Products will include Chinese themed chocolate incorporating characters, designs, and packaging. Pricing will vary by collection but be competitive. The shop will be located in an upscale mall. Promotional activities will utilize the website, magazines, group buying, social media, and email marketing. Milestones include breaking even within two years and increasing market share and sales.
Tesco,Tesco PLC
Tesco PLC is a British multinational grocery and general merchandise retailer headquartered in Welwyn Garden City, Hertfordshire, England, United Kingdom.It is the third largest retailer in the world measured by profits and second-largest retailer in the world measured by revenues. It has stores in 12 countries across Asia and Europe and is the grocery market leader in the UK (where it has a market share of around 28.4%), Ireland, Hungary, Malaysia, and Thailand.
Retain and Grow Your Customers
Bravo, you just got a new customer! Marketing is done, right? Wrong! In the final presentation of our Marketing How-To Series, find out why you need to continue marketing to your current customers to keep them coming back for more.
Key topics include:
How to increase your customer lifetime value
Make your customers do the marketing for you by creating advocates
Best practices in rewarding your loyal customers
Marketing Online Lotteria Vietnam sinh vien Kent
Dự án Marketing Online (Digital Marketing) cho hệ thống Lotteria tại Việt Nam. Đề tài Marketing Online của sinh viên trường cao đẳng quốc tế Kent www.kent.edu.vn
Balkan pharma markets
Short overview on “big5” Pharma markets on Balkan. What is the market structure, what is the share of Generics and how much OTC share takes? Where is the potential of each and what can be expected?
Survey about coffee shop preference in vn
Vietnam has tons of coffee shop, ranging from the massive coffee chains, independent shops, to the street coffee. What are the popularities and motivations?
Coca-cola
This document analyzes the marketing environment of Coca-Cola in Vietnam. It examines both the macroenvironment, including economic, natural, technological, political, and cultural factors, as well as the microenvironment comprising the company itself, suppliers, marketing intermediaries, customers, competitors, and publics. Some key points are that economic instability can impact sales while technological advances allow for more environmentally friendly packaging. Coca-Cola faces competition from Pepsi in Vietnam and must consider public opinion to protect its reputation.
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[B&company] Vietnam Chocolate Confectionery Market Overview
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Kỳ Thực Tập Trong Mơ 2 – Marketing Specialist -Đặng Trương Thùy Anh
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Skinfactory cosmetic introduction(Korean pages)
This is a company introduction of Skinfactory co., Ltd. But the language is only Korean. If you need English version, contact me. Thanks.
http://www.tradekey.com/company/FGBEAUTY-CO-LTD-10477963.html
Kachet
Men's cosmetic Line Kachet - LG Healthcare
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Amore pacific
- 1. 아모레 퍼시픽 “ 아름다움과 건강을 창조하여 인류에 공헌한다 ” 는 이념으로 1945 년 9 월 탄생한 ㈜아모레 퍼시픽
- 2. 목 차 Ⅰ . 아모레 퍼시픽 소개 1) 아모레 퍼시픽 기업이념 2) 아모레 퍼시픽 경영이념 3) 아모레 퍼시픽 행동이념 4) 아모레 퍼시픽 비전 5) 아모레 퍼시픽 is.. Ⅱ . 경영환경 분석 1) 산업분석 2) 세계 화장품 시장규모 3) 지역별 분포도
- 3. 목 차 Ⅲ . 주요 경쟁사 1)LG 생활건강 Ⅳ . 아모레 퍼시픽 SWOT 분석 Ⅴ . 아모레 퍼시픽 4P ’ s MIX Ⅵ . 아모레 퍼시픽 성공요인 1) 국내부문 2) 해외부문 Ⅶ . 결론 Ⅷ . 참고문헌
- 10. 경영 환경 분석 - 산업분석 화장품산업의 특성과 시장환경 화장품 산업현황 국내 시장의 변화 고부가 가치 산업 거대하고 안정적 신규업체의 시장진입이 용이 소비 양극화 현상 유통 경로별 시장변화 발생 수입브랜드의 국내시장 점유율 확대 해외메이커 국내시장 진출 점포대형화 가속 ( 화장품 전문 양판점 , 복합매장 ) 전자상거래 , 통신 국내업체간 경쟁심화로 인한 시장포화율 확대
- 13. 아모레 퍼시픽 SWOT 분석 강점 (Strengths) S1. R&D 에 대한 높은 투자 S2. 높은 브랜드 이미지 , 다브랜드 보유 S3. 국내 화장품시장의 절대적 위치 S4. 다양한 유통경로 확보 S5. 안정적인 재정과 외부평가 S6. 타회사 대비 해외진출 및 점유율 높음 S7. 한국적인 브랜드의 세계화 성공 약점 (Weakness) W1. 화장품 산업에의 의존도가 높음 W2. 주원료재료의 계열사 의존 비율 큼 W3. 환경처리비용이 많이 듬 기회 (Opportunities) O1. 화장품 산업에 대한 정부의 지원 O2. 화장품 산업의 안정성 O3. 한류열풍 O4. 남성의 미용에 대한 관심증대 O5. 해외화장품 시장개척 공동협력 O6. 해외 진출 기회 많음 O7. 지주회사로 전환시 자본 효율성 개선 위협 (Threats) T1. 해외 기업의 글로벌 마케팅 T2. 국내 기업의 해외진출 T3. 화장품법 , 환경부 , 공정거래 위원회 규제 변화 T4. 국내 시장의 포화 상태 T5. 화장품 시장의 혼탁화 T6. 손수 만든 천연 화장품의 유행