American Eagle was founded in 1977 originally selling outdoor apparel and gear, switching to full retail clothing lines focused on men and women's preppy styles in 1982-1983. It faces challenges in the retail industry like shoplifting, rising prices, and competition from expanding companies. American Eagle's best selling products include denim, polo shirts, and hoodies, sold in stores across the US and internationally at affordable to somewhat expensive price points promoted through television, social media, online and print advertising.

1. By: Jared Bogolea

2.  was founded in 1977
 Started out as predominantly selling only outside
apparel/gear
 Made a switch into the retail segment of all clothing in
around 1982-83
 Is mostly known for their preppy style clothing for
men and women
 Has a branch store of Aerie – which is an all female
store that sells intimates & other apparel

3.  American Eagle and Aerie compete in the retail
industry
 There are many challenges that are being faced in the
retail segment today
 Shoplifting
 Rise in prices
 The economy
 Other companies expanding

5.  Product(s): the products vary considerably but just to
name their best sellers
 Denim
 Polo’s
 Hoodie’s
 Place: all around the United States but has expanded
Internationally
 Price: varies considerably depending on the item, the
clothing line ranges from affordable to a bit expensive
 Promotion: Television ads, social media, online, and
very few print ads

6.  Like mentioned- started out as only outdoor apparel
company, generally pushed towards middle-class
males and was fairly price-friendly
 Made a switch into the full clothing line geared
towards men and women, fashionable but affordable
 Now as the economy has shifted, prices have been
raised fairly high
 Still prides itself on fashion-forward but the prices
have become much more of a luxury retail store
 Target audience: 15-25 year old males and females

9. https://www.youtube.com/watch?v=TMQ3DbRgW24
Eagle
https://www.youtube.com/watch?v=TH-n_Jp7fFI
Aerie

10.  American Eagle & Aerie
 Store locators
 Tracking online purchases
 Different online only promo’s and sales
 Various other products that aren’t offered in stores
 Company info and community outreach
There’s also an app form for android and iPhone of
ae.com and aerie.com