This document provides an overview and introduction to a workshop on Amazon Mechanical Turk. It discusses crowdsourcing and how Mechanical Turk can be used for microtasking. Common use cases for Mechanical Turk include data management, annotation, content moderation, and analysis. Best practices for using Mechanical Turk such as ensuring worker accuracy, payment strategies, and continuous optimization are also covered. The workshop introduction outlines a process for planning, implementing, and improving projects on Mechanical Turk.
Amazon Mechanical Turk (https://requester.mturk.com), a crowdsourcing marketplace, adds value by processing work that cannot be computerized.
Typically, these include large-scale [data] projects - think Amazon.com's 500MM product database - which requires some form of human judgment to help digitize, validate, moderate, tag, cleanse, categorize, dedupe, etc...This is accomplished by breaking down the project into micro-tasks, distributing to qualified cloud-based workers, who then deliver the results.
I composed this brief introduction to Amazon's crowdsourcing tool, Mechanical Turk (AMT), at the request of a professor who advocates AMT for marketing research.
Slides presented at the Mechanical Turk Office Hours on January 20, 2011.
Video of the presentation can be found on the Mechanical Turk blog:
http://mechanicalturk.typepad.com
Amazon Mechanical Turk (https://requester.mturk.com), a crowdsourcing marketplace, adds value by processing work that cannot be computerized.
Typically, these include large-scale [data] projects - think Amazon.com's 500MM product database - which requires some form of human judgment to help digitize, validate, moderate, tag, cleanse, categorize, dedupe, etc...This is accomplished by breaking down the project into micro-tasks, distributing to qualified cloud-based workers, who then deliver the results.
I composed this brief introduction to Amazon's crowdsourcing tool, Mechanical Turk (AMT), at the request of a professor who advocates AMT for marketing research.
Slides presented at the Mechanical Turk Office Hours on January 20, 2011.
Video of the presentation can be found on the Mechanical Turk blog:
http://mechanicalturk.typepad.com
EDU customers are leveraging Speechpad-Mechanical Turk to drive revenue thru increased accessibility, discoverability, and compliance. Gain efficiencies such as pay-for-what-you-use, speed & accuracy, and on-demand production.
Amazon Mechanical Turk does not endorse factual or legal conclusions of third parties based on their use of services offered through the Mechanical Turk Marketplace.
Seni Budaya-Kebudayaan dari Jawa Timur "REOG PONOROGO"Putri Alfisyahrini
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A Study on TQM Development, Performance and Sustenance in Service Industries ...iosrjce
Total Quality Management (TQM) is a management philosophy which focuses on customer
satisfaction by improving the organisation performance through co-ordination of various processes in all the
business units. The purpose of TQM is to provide quality product or service to the customer which inturn
provides increased productivity at low cost. TQM is applicable to all manufacturing and service industries. It
operates on the principle that cost of prevention is less than the cost of correction. This study focuses on TQM
development, performance and sustenance in service industries through effective communication, critical
success factors and market orientation. It examines the quality improvement through effective employee
communication and the relationship between CSFs and company performance. The study suggests Deming’s
Plan-Do-Study-Act (PDSA) cycle based approach to develop and sustain TQM. It articulates the relationship
between TQM and market orientation, in terms of both elements (practices) and performance. The study
investigates the reasons for TQM failures and proposes guidelines for successful implementation of TQM.
ANGKLUNG
Alat musik multitonal (bernada ganda)
Berkembang dalam masyarakat Sunda di Jawa Barat
Dibuat dari bambu, dibunyikan dengan cara digoyangkan
Bunyinya disebabkan oleh benturan badan pipa bambu) sehingga menghasilkan bunyi yang bergetar dalam susunan nada 2, 3, sampai 4 nada dalam setiap ukuran
Atom adalah Bagian terkecil dari unsur yg sudah tdk bisa dibagi lagi, yg masih punya sifat sama dgn unsur
Molekul adalah Gabungan dari 2 atau lebih ATOM, baik sejenis maupun antara ATOM-ATOM yang berbeda
Ion adalah Suatu ATOM / kumpulan ATOM yang bermuatan listrik
A heat pipe is a heat-transfer device that combines the principles of both thermal conductivity and phase transition to efficiently manage the transfer of heat between two solid interfaces.
Use Amazon Mechanical Turk in combination with algorithmic computing power to tag, categorize, keyword, moderate, describe, translate collections of images, vector art, illustrations, video, audio.
Amazon Mechanical Turk does not endorse factual or legal conclusions of third parties based on their use of services offered through the Mechanical Turk Marketplace.
Running Successful Augmented Reality Programs Victor Gerdes
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Simplify Salesforce Testing with AI-Driven Codeless ToolsSauce Labs
Testing Salesforce Apps presents numerous challenges for enterprise organizations. Teams have to navigate complex architecture, integration workflows, and continuous changes in the customized SFDC implementation, as well as a wide range of different applications hosted on Salesforce Cloud. If left unchecked, these challenges can hamper critical enterprise processes like the revenue-generating Quote to Cash process.
During this webinar, you will learn how to automate functional testing and thoroughly test both the UIs and the APIs in your Salesforce applications using AutonomIQ’s AI-driven codeless tool. We’ll discuss how Aryaka Networks, a global leader in WAN transformation solutions, uses AutonomIQ to autonomously test critical business processes like Quote to Cash in their customized Salesforce application, and we’ll show you how to streamline UI testing to improve test creation, execution, and maintenance, and easily add API testing to your strategy for better coverage.
Key Takeaways:
Simplify the creation of your test scripts using plain English statements and a codeless studio
Learn how to autonomously create UI and API tests for Salesforce and integrations with other applications
Ensure the health of your end-to-end SFDC applications for key business processes like quote to cash
CRMIT Solutions Fixed Scope Offering for Oracle Sales CloudCRMIT
The Oracle Sales Cloud Fixed Scope Offering (FSO) from CRMIT Solutions is specifically designed by incorporating leading practices to provide a fast track implementation and get clients up & running on Oracle Sales Cloud quickly, reliably with minimum-risk and maximum-ROI.
The Oracle Sales Cloud Fixed Scope Offering (FSO) from Delivery Centric is specifically designed by incorporating leading practices to provide a fast track implementation and get clients up & running on Oracle Sales Cloud quickly, reliably with minimum-risk and maximum-ROI
Product Development in the Cloud - ENT206 - Chicago AWS SummitAmazon Web Services
The journey to the cloud is an opportunity to transform outdated operations and development practices. DevOps, Agile software development, and Design Thinking are some of the popular methodologies used today to successfully speed delivery of new products and features and create a more customer-centric mindset. In this session, we break down the essential components of these methods and share tips on navigating common challenges when adopting these methods during a cloud migration.
EDU customers are leveraging Speechpad-Mechanical Turk to drive revenue thru increased accessibility, discoverability, and compliance. Gain efficiencies such as pay-for-what-you-use, speed & accuracy, and on-demand production.
Amazon Mechanical Turk does not endorse factual or legal conclusions of third parties based on their use of services offered through the Mechanical Turk Marketplace.
Seni Budaya-Kebudayaan dari Jawa Timur "REOG PONOROGO"Putri Alfisyahrini
Reog adalah salah satu kesenian budaya yang berasal dari jawa Timur bagian barat-laut dan Ponorogo dianggap sebagai kota asal Reog yang sebenarnya. Gerbang kota Ponorogo dihiasi oleh sosok warok dan gemblak, dua sosok yang ikut tampil pada saat reog dipertunjukkan. Reog adalah salah satu budaya daerah di Indonesia yang masih sangat kental dengan hal-hal yang berbau mistik dan ilmu kebatinan yang kuat.
A Study on TQM Development, Performance and Sustenance in Service Industries ...iosrjce
Total Quality Management (TQM) is a management philosophy which focuses on customer
satisfaction by improving the organisation performance through co-ordination of various processes in all the
business units. The purpose of TQM is to provide quality product or service to the customer which inturn
provides increased productivity at low cost. TQM is applicable to all manufacturing and service industries. It
operates on the principle that cost of prevention is less than the cost of correction. This study focuses on TQM
development, performance and sustenance in service industries through effective communication, critical
success factors and market orientation. It examines the quality improvement through effective employee
communication and the relationship between CSFs and company performance. The study suggests Deming’s
Plan-Do-Study-Act (PDSA) cycle based approach to develop and sustain TQM. It articulates the relationship
between TQM and market orientation, in terms of both elements (practices) and performance. The study
investigates the reasons for TQM failures and proposes guidelines for successful implementation of TQM.
ANGKLUNG
Alat musik multitonal (bernada ganda)
Berkembang dalam masyarakat Sunda di Jawa Barat
Dibuat dari bambu, dibunyikan dengan cara digoyangkan
Bunyinya disebabkan oleh benturan badan pipa bambu) sehingga menghasilkan bunyi yang bergetar dalam susunan nada 2, 3, sampai 4 nada dalam setiap ukuran
Atom adalah Bagian terkecil dari unsur yg sudah tdk bisa dibagi lagi, yg masih punya sifat sama dgn unsur
Molekul adalah Gabungan dari 2 atau lebih ATOM, baik sejenis maupun antara ATOM-ATOM yang berbeda
Ion adalah Suatu ATOM / kumpulan ATOM yang bermuatan listrik
A heat pipe is a heat-transfer device that combines the principles of both thermal conductivity and phase transition to efficiently manage the transfer of heat between two solid interfaces.
Use Amazon Mechanical Turk in combination with algorithmic computing power to tag, categorize, keyword, moderate, describe, translate collections of images, vector art, illustrations, video, audio.
Amazon Mechanical Turk does not endorse factual or legal conclusions of third parties based on their use of services offered through the Mechanical Turk Marketplace.
Running Successful Augmented Reality Programs Victor Gerdes
Learn the proven best practices for running successful augmented reality programs that deliver business value in the form of improved workforce productivity, effectiveness and efficiency as well as competitive advantage by differentiating your products with AR
Simplify Salesforce Testing with AI-Driven Codeless ToolsSauce Labs
Testing Salesforce Apps presents numerous challenges for enterprise organizations. Teams have to navigate complex architecture, integration workflows, and continuous changes in the customized SFDC implementation, as well as a wide range of different applications hosted on Salesforce Cloud. If left unchecked, these challenges can hamper critical enterprise processes like the revenue-generating Quote to Cash process.
During this webinar, you will learn how to automate functional testing and thoroughly test both the UIs and the APIs in your Salesforce applications using AutonomIQ’s AI-driven codeless tool. We’ll discuss how Aryaka Networks, a global leader in WAN transformation solutions, uses AutonomIQ to autonomously test critical business processes like Quote to Cash in their customized Salesforce application, and we’ll show you how to streamline UI testing to improve test creation, execution, and maintenance, and easily add API testing to your strategy for better coverage.
Key Takeaways:
Simplify the creation of your test scripts using plain English statements and a codeless studio
Learn how to autonomously create UI and API tests for Salesforce and integrations with other applications
Ensure the health of your end-to-end SFDC applications for key business processes like quote to cash
CRMIT Solutions Fixed Scope Offering for Oracle Sales CloudCRMIT
The Oracle Sales Cloud Fixed Scope Offering (FSO) from CRMIT Solutions is specifically designed by incorporating leading practices to provide a fast track implementation and get clients up & running on Oracle Sales Cloud quickly, reliably with minimum-risk and maximum-ROI.
The Oracle Sales Cloud Fixed Scope Offering (FSO) from Delivery Centric is specifically designed by incorporating leading practices to provide a fast track implementation and get clients up & running on Oracle Sales Cloud quickly, reliably with minimum-risk and maximum-ROI
Product Development in the Cloud - ENT206 - Chicago AWS SummitAmazon Web Services
The journey to the cloud is an opportunity to transform outdated operations and development practices. DevOps, Agile software development, and Design Thinking are some of the popular methodologies used today to successfully speed delivery of new products and features and create a more customer-centric mindset. In this session, we break down the essential components of these methods and share tips on navigating common challenges when adopting these methods during a cloud migration.
Many organizations that embark on a journey to the cloud view their effort as an opportunity to transform their outdated operations and development practices. DevOps, Agile software development, and Design Thinking are the popular methodologies used today to successfully speed the delivery of new products and features and create a more customer-centric mindset. In this session, we break down the essential components of each method and provide tips on how to navigate common challenges when adopting these methods during a cloud migration.
The journey to the cloud is an opportunity to transform outdated operations and development practices. DevOps, Agile software development, and Design Thinking are some of the popular methodologies used today to successfully speed delivery of Approved products and features and create a more customer-centric mindset. In this session, we break down the essential components of these methods and share tips on navigating common challenges when adopting these methods during a cloud migration.
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The following document contains case study related to the startup my friend started, DIGITERIA.NET . Due to the changing nature of our startup, we moved to ERPAL, which is a web based ERP solution, ideal for small/medium enterprises.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
2. 2
Before we start
][
2
amazon
web services
Daniel Gray, Principal Business Development
Amazon Mechanical Turk, Seattle, WA
djgray@amazon.com
T: 310-800-4832
4. 44
][Amazon.com’s three businesses
Consumer
Business
Tens of millions of
active customer
accounts
Eight countries:
US, UK, Germany,
Japan, France,
Canada, China, Italy
Seller
Business
Sell on Amazon
websites
Use Amazon
technology for
your own retail
website
Leverage Amazon’s
massive fulfillment
center network
IT Infrastructure
Business
Cloud computing
infrastructure for
hosting web-scale
solutions
Hundreds of
thousands of
registered
customers in over
190 countries
Marketplace
for Work
amazon
web services
5. 5
Our plan for today
][
5
Section I: Overview
1) Level-setting on ‘crowdsourcing’
2) What is Amazon Mechanical Turk
Section II: Workshop Intro
1) Best Practices
2) Workshop
10. 10
Common Use Cases[ ]
10
Data Management
_ Verification
_ Entry & Collection
_ De-dupe
_ Algorithm Training
Annotation
_ Tagging
_ Classification
Content Management
_ Moderation (Photos, Content)
_ Transcription
_ Writing/Editing
Analysis/Research
_ Sentiment
_ Relevance
_ Online Research
11. 1111
2. Amazon Mechanical Turk
More
Technical
More
Business Crowdsourcing
What is Amazon
Mechanical Turk?
Workshop Intro
Best Practices
12. 1212
[ Mechanical
Turk Ecosystem]
• Manual via WebUI
• Automate via API
How to Connect
• Self-serve
• Assisted
i. Partner network
ii. Workshops
How to Engage
• Documentation
• Best Practices
• Developer’s Resources
• Requestor UI Guide (account setup)
• Sandbox
How to get Support
13. 1313
$
Variable expense
Transform fixed human
capital costs into variable
expense
$
Economies of scale
A lower variable expense
than companies can
achieve themselves
Speed and agility
On-demand access to
scalable workforce &
higher productivity
Focus on business
Redeploy valuable
human resources to core
business
Global Reach
500K Workers across
190 countriesScalability
No need to guess
capacity requirements =
avoid waste
Fast Growth
Predictable peaks
On and Off
Variable peaks
Results’ Accuracy
Drive fast, accurate work
results at competitive
prices without long-term
contracts or minimum
commitments
17. 1717
[ Workshop Intro]
• Strategy
• Business issues & objectives: Establish priorities & goals for the core metrics (input & output) for
measurement and optimization.
• Planning & Design
• Establish blueprints for pilot, with scalability in mind, including:
• Visioning – Assessment of current workflow(s) and success metrics; disintegrating the stages into
Mechanical Turk workflow steps and ensuring they’re optimized for microtasking; integration with and
development of Mechanical Turk workflow(s).
• Scoping & Planning – API-connectivity, address HIT design, Worker instructions and layout,
adjudication strategies, Known Answers, Masters, workflow and best practices implementation.
• Implementation & Launch
• Implement the best practices and designs established in the planning phase; as Advisors, we help to
refine implementation according to the design.
• Continuous Improvement
• Adjust & optimize the prioritized metrics based on BI reporting; observing results, measuring against
goals, root causing gaps, and adjusting:
• Cost efficiency
• Results’ accuracy
• Productivity
18. 18
Thank you
][
18
Daniel Gray, Principal Business Development
Amazon Mechanical Turk, Seattle, WA
djgray@amazon.com
T: 310-800-4832
Editor's Notes
To understand Amazon Mechanical Turk, firstit’s helpful to understand Amazon is a company of marketplaces - we have three macro and distinct businesses:1. our Consumer/Retail business (with tens of millions of active customers around the world)2. our Seller business (where third parties sell on Amazon websites, using Amazon technology for their own retail websites, leveraging Amazon’s massive fulfillment center network)3. our IT Infrastructure business (where cloud computing infrastructure for hosting web-scale solutions serves hundreds of thousands of registered customers around the world).Amazon Mechanical Turk is a marketplace for work, and is part of Amazon Web Services (AWS). Like our cloud computing infrastructure which offers computing power, Amazon Mechanical Turk is the infrastructure to access a global, scalable, on-demand workforce for human power.
Data management: This includes data or algorithm training…With Mechanical Turk you can quickly develop large sets of training data to train your algorithmsAnalysis/research: perform sentiment analysis, monitor customer feedbackContent management: moderate your collections for appropriateness/accuracy to market, improve search engine-level discoverability by adding descriptions to your collections in addition to tags/keywordsAnnotation: tag collections with keywords, improving classification/categorization. Again, discoverability is critical to image sales - Mechanical Turk Workers can quickly and accurately add attribute descriptions (or tags) to all types of content so that it can be easily indexed and searched. Example Tasks: Generate keywords for an image, advertisement, or website. Identify objects found in an image for easier searching and advertising targeting. Timestamp and tag sections of a video or audio clip based on content.
_ Mechanical Turk is a marketplace for work – think of it as the infrastructure layer upon which Partners like Tagasauris offer a technology solution to Requesters (those looking for workers) to access a scalable, global, on-demand Workforce _ Mechanical Turk provides access to the tool required to build workflows and control quality_ Mechanical Turk provides the payment administration (though Amazon Payments)_ …and lastly, it can handle millions of tasks, with web or API-connectivity options_The process includes breaking down a project into tasks, publishing the tasks via HIT’s (human intelligence tasks). Depending on the qualifications set for your tasks, either a defined or undefined group of Workers accept the assignments, submit their results for approval, and the process continues.What are the Key advantages that deliver business benefits: 1. VARIABLE EXPENSE: Lower Costs_ Transform fixed [human capital] costs into variable costs_ Offers a pay-as-you-go model2. GAINECONOMIES OF SCALE: as your collections continue to grow, scale more efficiently3. SPEED AND AGILITY_ On-demand (vs. on the bench) access to a scalable workforce_ Results-focus (vs. time focus) emphasizes productivity; Workers can work in parallel, around the globe, around the clock4. FOCUS ON YOUR BUSINESSWith increased efficiency, productivity, and lower costs—you have more time to focus on critical business objectives, increasing the pace of your innovation._ Experiment Often_ Fail quickly at a low cost= More Innovation5. GLOBAL REACH: 500k Workers across 190 countries6. ACCURACY: drive fast, accurate work results at competitive prices without long term contracts or minimum commitments7. SCALABILITY: avoid waste_ Burst up and down according to the capacity you need, when you need it_ 100% Efficiency_ Independent of your workload type, maintain the flexibility your business demandsThis is the ‘business’ buzz around Mechanical Turk It’s these business benefits that make Mechanical Turk a strategic initiative for companies like Comscore, Twitter, Linkedin…and the difference between the “disruptors” vs. the “disrupted.”