Introduction to Amazon Mechanical Turk

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I composed this brief introduction to Amazon's crowdsourcing tool, Mechanical Turk (AMT), at the request of a professor who advocates AMT for marketing research.

Education

Why use it? Advantages of Mechanical Turk*: ,[object Object]

faster theory/experiment cycle* Mason, W. and Siddarth, S. 2009. “Conducting Behavioral Research on Amazon’s Mechanical Turk.” Yahoo! Research.

Amazon Mechanical Turk (https://requester.mturk.com), a crowdsourcing marketplace, adds value by processing work that cannot be computerized. Typically, these include large-scale [data] projects - think Amazon.com's 500MM product database - which requires some form of human judgment to help digitize, validate, moderate, tag, cleanse, categorize, dedupe, etc...This is accomplished by breaking down the project into micro-tasks, distributing to qualified cloud-based workers, who then deliver the results.

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Introduction to Amazon Mechanical Turk

1. Introduction and Applications

3. Designing HITs

4. Controlling for quality

5. Fine print

6. Research with AMT

8. Designing HITs

9. Controlling for quality

10. Fine print

11. Research with AMT

12.

13. https://www.mturk.com/

14. Workers get paid to answer stuff.

15. Requesters pay to ask stuff.

16.

17. subject pool size

18. subject pool diversity

19. faster theory/experiment cycle* Mason, W. and Siddarth, S. 2009. “Conducting Behavioral Research on Amazon’s Mechanical Turk.” Yahoo! Research.

20.

21. Designing HITs

22. Quality assurance

23. Fine print

24. Research with AMT

25.

26. keywords

27. expiration date

28. reward

29. time allotted

30. worker qualifications

31. location

32.

33.

34. Designing HITs

35. Quality assurance

36. Fine print

37. Research with AMT

38.

39.

40.

41. location

42. approvals (percentage or number)

43.

44. Designing HITs

45. Quality assurance

46. Fine print

47. Research with AMT

48.

49. Amazon collects 10% of any bonuses you grant

50. Payment to Workers can be in money or Amazon creditYou’re ultimately only charged for approved HITs, but you’re liable for the amount equal to whatever 100% approved HITs would cost. You’ll have to deal with tax stuff if Workers do enough work for you to meet the IRS threshold for taxable income. Click for prepaid terms and tax information.

51.

52.

53. registration at another site

54. downloading of softwareClick to view complete policies.

55.

56. Designing HITs

57. Quality assurance

58. Payments

59. Research with AMT

60.

61. anchoring – “African countries problem”

62.