The document is a presentation about Jeff Bezos, highlighting his role as the founder and CEO of Amazon, which transformed e-commerce. It outlines key milestones in Amazon's history from its inception in 1995 to Bezos stepping down as CEO to focus on Blue Origin. Additionally, it includes a SWOT analysis of Amazon's marketing strategy, emphasizing its strengths, weaknesses, opportunities, and threats.

1. CAN YOU GUESS WHAT THE
PRESENTATION IS ABOUT ?

2. PRESENTED BY
PRIYADHARSHINI M
MBA STUDENT

4. JEFF BEZOS

5. Jeff Bezos (born January 12, 1964, Albuquerque,
New Mexico, U.S).
American entrepreneur who played a key role in the
growth of e-commerce as the founder and chief
executive officer of Amazon.com, Inc., an
online merchant of books and later of a wide
variety of products.
Under his guidance, Amazon became the largest
retailer on the world wide web and the model for
Internet sales.
JEFF BEZOS

6. HISTORY

7. HISTORY
1995 - 1997
1997
1998
1999
2000 - PRESENT

8. • 1995: Amazon opens its doors
• 1997: Bezos makes the company public
• 1998: Product line expands to include CDs, toys, electronics, and tools
• 1999: Bezos is named Times Magazine’s Person of the Year
• 2000: Service introduced that allows outside merchants to sell products on Amazon’s website
• 2003: Amazon’s first full-year profit
• 2005: Amazon begins their loyalty program
• 2007: Amazon produces and debuts the Kindle e-reader
• 2011: Amazon officially sells more ebooks than print books with the launch of Amazon’s tablet computer and
Kindle Fire
• 2015: Amazon surpasses Walmart as the world’s most valuable retailer with a market value of $250 billion
• 2017: Bezos named the richest man in the world
• 2021-Present: Bezos steps down as CEO to focus on Blue Origin, his new aerospace company

9. MARKETING STRATEGY

10. MARKETING
STRATEGY
PRODUCT
PHYSICAL
EVIDENCE
PROCESS
PROMOTION
PLACE
PRICE
PEOPLE

11. SWOT ANALYSIS

12. S
O
T
W
S
W
O
T
SWOT ANALYSIS
a
• Global brand
• Focus on research and development
• Strategic location
• Diverse product
• Skilled workforce and strong logistics
• No physical presence
• Low profit margins
• Low cash flows
• Weak performance in China
• Growth in movie downloads
• Social networking
• Growing e-commerce sales
• Growth in digital media
• Increased consumer spending in India
• Dependent on vendors
• Strong competitions
• Patent infringement

13. THANK YOU
“WORD HARD, HAVE FUN, AND MAKE HISTORY”
-JEFF BEZOS