3. Home Health Services
• Nursing Services
• Physical Therapy
• Occupational Therapy
• Speech Therapy
• Psych Nursing
• Psych Occupational Therapy
• MSW Services
• Wound Care Specialists
4. HOSPICE CARE
Hospice focuses on comfort care and emotional
support to help enhance coping with the transition
at end of life, using the patient’s wishes as a
primary guide. Hospice care helps to ease disease
symptoms such as pain, nausea, and breathing
problems, while helping to address the emotional,
mental and spiritual needs of the patient and
his/her family and friends. Providing information
and education about what to expect through the
disease/dying process is fundamental to successful
hospice care.
5. Home Care #’s
• 65 Home Health/37 Hospice providers in WA
• 3.5M patients on HH right now
• 14,000 total episodes of care
• 550 employees (15% of EvergreenHealth)
• 150,000+ visits in 2015
• 1.3M miles driven
6. Marketing in Home Care
• A lot of work to do
– Industry and services not understood by general
population
• Confusing descriptors…
• Unfortunate political overtones for Hospice
– Understanding comes with health event or at time
of crisis
– Reputation has suffered from questionable
practices on the national stage
8. Technology and Healthcare
• Technology innovates to:
– Change the world, to disrupt, to make $$$
• Healthcare innovates to:
– Survive, because….
– we were told to…in 20,202 pages/11.5M words through the
regulations of the ACA
• Tech hears:
– “Do the unthinkable, break the mold and change the world”
• Healthcare hears:
– “Do better, less $$, more ”, “oh and partner with everyone”, and by
the way “you need to compete with your new partners”.
• Tech: Change is literally in the air…..Good food and flying packages
• Healthcare: EvergreenHealth’s plans
10. Telehealth is tele-everything…
• Telehealth-home monitoring
• Telemedicine-home MD visits
• Telemonitoring-AppleHealth to full telemetry
• Telestroke
• Teleradiology-care coordination for dx
• Telepsych-mental healthcare
• Heath engagement/Remote education
• Remote care coordination
• Public Health
• Big data for chronic illnesses
12. Telehealth evolving quickly
• Market flooding with innovations
• Big and small players
• Underfunded by insurance, well funded by
investors
• Difficult to communicate ROI
• Technology forcing healthcare industry
outside of comfort zone