Aloft is a hotel brand created by Starwood Hotels & Resorts in 2005 that is designed to provide a social and tech-savvy experience for modern guests. The concept emphasizes a lively, colorful design and communal spaces like the Re:Fuel lounge and Wxyz bar to encourage socializing. Aloft hotels are typically located in urban city centers near universities and major airports across North America. Guest rooms feature comfortable beds, workspaces, music docking stations, and oversized showers to continue the social experience.

1. Adrien Garnara / Cécile Postansque/ Amélie Nahan
Starwood Hotel - Aloft
Hotel
Wikipedia - Aloft
Hotel
Lizc Graig,
Net Literacy 2013 – MBA 1 A
IEMI/CMH/

2. WHAT IS ALOFT® HOTEL ?
Starwood Hotel &
Resorts
Worlwide’s Brand.
2005 : Creation of the
concept
2008: 1rst hotel was
buit in Montreal
Implantation : North
America, either 73%
of theirs hotel s

3. THE CONCEPT
 Design, Urban and tech savvy space for the “Modern Guest”
 “Social Experience” : emphasizing a modern and fresh look with a
social atmosphere
Energetic
A will to make people stay in the lobby and meet with each other
Colorful, bright and lively

4. WHERE
?
Aloft
N.Y.
Brooklyn
In the « City
Center »
Nearby of
Universities
Near major
Airport :
Aloft
Tucson
University
Aloft
Charlotte
Uptown at the
EpiCentre
IMPLANTATION
Aloft BWI Airport
Aloft Montreal
Airport
Aloft
Jacksonvill
e
Airport

5. THE FEATURES

Thanks to its large range of features, Aloft hotel aims to create an
unforgettable social experience for the guest :

Re : Fuel => A place where you can eat healthy food
and relax at the same time.

Re Mix Lounge => Comfortable and inviting area, with
WIFI Access, Board Games…

W xyz Bar

Splash

Re: charge Gym

Dog - Program

6. ROOM
Each hotel have various style/models rooms, because there are many
contracts with artists.





Signature, ultra-comfortable bed
Well-designed workspace
Mp3 docking station
Flat panel television will further differentiate the aloft guest
room
Will feature oversized walk-in showers

7. WHAT’S MORE?
The particularity of Aloft Hotels is it Web presence
Official
Website

8. ALOFT HOTEL
- STAY CONNECT
- DESIGN & STYLE
- CUSTOMIZE YOUR TRAVEL
THE BEGINING OF YOUR SOCIAL EXPERIENCE