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Alltech FEI World Equestrian
Games™ 2014 in Normandy
A global competition showcasing
animals at peak performance
2014 is the Year of the
Horse
The Games were created to
unify equestrian sport
• Disciplines existed in relatively insular worlds
• Individual championships in various locations
• WEG means championships for all disciplines at one
time, one location, exposes fans to other disciplines
• Attracts widespread media coverage, raising public
awareness of equestrian sports.
Equestrian only version of the
Olympics
• Occurs every 4 years – alternating with
summer Olympics in even numbered years,
runs approx. 2 weeks
• Administered by the FEI ( Federation Equestre
Internationale)
• Offers a great overview of the horse world
• Countries bid on the opportunity to host
The World Equestrian Games
A proven entity that continues to grow
8Disciplines……
3 Olympic Disciplines
5 World Championships
2 Demonstration Sports
Events
• First edition included 6 events:
Jumping, Dressage, Eventing, Driving, Endurance,
Vaulting
• Reining Added in 2002 as a demonstration event,
very popular, now part of the games
• Para dressage in 2010
Olympic Events
JUMPING
DRESSAGE
EVENTING
World Championships
DRIVING
ENDURANCE
VAULTING
REINING
PARA-DRESSAGE
Demonstration Events
POLO

HORSE BALL
Horse Ball
Alltech FEI World Equestrian
Games™ 2014 in Normandy
By Numbers
Alltech’s Title Sponsorship 2010
• First ever title sponsor
• Nutrition aligned with peak performance
• Not just equestrian, entertainment!

• Accessible to the general public
• Showcasing man’s unique bond with the horse

Copyright, ©, Alltech 2011, All rights reserved
Valued Partnership
This epitomises the values that we applaud:

• Passion
• Excellence
• Performance
Normandy
Magnificent Backdrop
Normandy
Magnificent Backdrop
• Haras du Pin Ecurie (National Stud) will provide the
start of the 100-mile endurance race
• The bay of Mont-Saint-Michel will provide the magnificent
backdrop for the 160 km of endurance tests
Normandy
Culturally Rich

• William the Conqueror and the
Norman Invasion of England
• The Bayeux Tapestry
• Claude Monet
• D-Day Landings
2014 is the 70th Anniversary
... Normandy has a rich history
Normandy

Love the Land, Live the Life
Normandy

An Event in the Land of Horses
• Normandy is the Birthplace of the Greatest French Champions
• Basse-Normandie Equine Industry
• An Annual Turnover of 1.1billion Euros
• 93,000 Horses
• 406 Equestrian Structures
• 12,000 Direct Jobs
• 31 Racecourses
• 2 National Studs
Set in the Heart of

Caen

D’Orano Complex

Valley of Orne

21,000 Seats

35,000 Seats

Exhibition Center

7,000 Seats
Join us in the excitement
as we trace our steps to
Normandy in 2014

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Alltech Games Presentation gbfw

Editor's Notes

  1.  It is most relevant that the world championships of equestrian sport, celebrating animals performing at their peak, the Alltech FEI World Equestrian Games™ 2014 in Normandy will be held during the year of the horse in 2014. In Chinese culture, the Horse is a symbol of nobility, class, speed and perseverance. People born in the Year of the Horse are smart, fabulous speakers who have a gift for getting through to other people. They believe that their aim in life is "to seek individual freedom and happiness."
  2. dressage riders, for example, rarely coming into contact with vaulters or reiners. Access to hundreds of world-class athletes, trainers, coaches and horses attracts ….First held in 1990 – influenced by the duke of Edinborough - Prince Philip who was the head of the FEI at the time
  3. 2014 is in Normandy2018 Was looking like Bromont Quebec, but has fallen through for varioous reasons and is up for bids again
  4. 1998 0riginally awarded to Ireland , however geo-political events resulted in late cancellation, Italy stepped in at the last minute- the venue was Rome with Endurance being held in Dubai2006 took place at the venue which hosts the most prestigious horse show in Europe for show jumping and dressage – recording an amazing 576,000 spectators.
  5. Horse Ball is a
  6. Polo – the sport of kings….Horse Ball – sounds like a crazy game of basketball on horseback…. Originated
  7. 500,000 Visitors A TV Audience of 500 million 2000 Volunteers 1200 Journalists1000 Horses 1000 Competitors60 Countries Represented 15 Days of Competition 8 DisciplinesONE WORLD EVENT
  8. These games became our vehicle to tell our story
  9. France’s Horse Breeding Mecca – Haras du Pin Ecurie (National Stud) – will provide the start of the 100-mile endurance race. The bay of Mont-Saint-Michel, the second most visited site in France, with one of the largest tidal ranges in the world will provide the magnificent backdrop for the 160 km of endurance tests that will meander around the UNESCO world heritage site.
  10. SunFlowers, 1881 by Claude Monet
  11. 500 km of coastline 400,000 ha of forests and woodlands14,000 km of waterways, 7,500 km of walking trails600,000 ha of land in 4 Regional Nature Parks.Over 100 public parks and gardens.37 abbeys,18 cathedrals, basilicas and collegiate churches8 historical towns and areas, Over 200 themed museums.
  12. Set in the heart of the city - 3 competition zones will be set in the city of Caen:Stadium – Dressage and jumping for eventing, showjumping and dressageExhibition centre – Reining and vaultingRacecourse – Driving and Para-equestrian eventsWith the Orne Valley home to the Driving Marathon