All is not as it seems
•Download as PPTX, PDF•
0 likes•429 views
The document discusses 5 small village grocery stores - 2 that are multi-use, 1 stand-alone, and 1 nearby coffee shop. It notes opportunities for the stores to provide clearer purpose and messaging to customers. However, one store - an apple farm - hides virulent racist, sexist, and anti-semitic views behind a welcoming facade. The document advocates for stores to provide a clear and concise welcome and identity to customers.
Report
Share
Report
Share
Recommended
Zeina zuaiter
1) The document discusses various observational skills that can be used while shopping such as noticing employee behavior, sale signs, empty shelves, product quality and prices.
2) It notes that smells from freshly baked goods and visual displays near the cashier are effective at attracting customers.
3) Keeping an eye on small details throughout the shopping experience can make it more fun and different.
6 Lessons on Wine Advertising
This was originally presented at Vinitaly 2015 as part of 30 lessons in Wine Communications for Italian Brands (US focused) presented together with Rebecca Hopkins, Cathy Huyghe, Robert Joseph and Damien Wilson. The 30 lessons cover packaging, website design, advertising, PR and social media.
Creativity homework 2
The document summarizes observations from visits to several retail stores. It notes positive aspects like friendly staff and attractive designs. It also identifies opportunities like simplifying busy decor, adding maps and demos to aid navigation, and ways to entertain companions to increase sales. Common themes are using space and technology better to improve the customer experience.
Observation Lab
The document summarizes the author's observations of six different stores - two hat stores, two cosmetic stores, and two technology stores. Some stores had engaging sales clerks who helped customers, while others had sales clerks who did not engage customers. Store displays and how inviting the stores felt also varied, with one cosmetic store in particular standing out for its unique and fun decorations and displays. In conclusion, the most appealing stores had character and sales clerks who engaged with customers.
Take a look around!!
The document provides tips for optimizing retail store design and customer experience, recommending high ceilings, fragrance sales, soft background music, comfortable temperatures, ample merchandise tailored to the store type, decorated displays, and staff that reflect the store's image. It also discusses using sales promotions, large signage, product sampling, and understanding customer shopping preferences and influences to draw people in and maximize sales.
Upselling
This document provides tips for upselling techniques to increase sales and revenue. It recommends empathizing with customers to understand their needs, then motivating them to purchase additional items or services by explaining the benefits and how it will improve their lives. The key is to upsell after securing the original sale by making the offer sound effortless and describing popular options, without being pushy about it. Consistency and focusing on benefits rather than pressure are important for successful upselling.
Six stores in Las Vegas
The document provides observations and recommendations for various retail stores. It notes a clean Dollar Tree location but suggests focusing more on American-made products. It recommends TJ Maxx create a dedicated runners section. It also suggests Smith's grocery could improve customer service and replace open refrigerators. Starbucks is advised not to lose its roots despite expansion. A cell phone retailer should simplify plans. A convenience store catering to auto customers could offer healthier options.
Paying attention allan
The document discusses observations from visiting 6 retail stores. It notes that 3 stores had a neutral cool scent inside. Most stores had lighting throughout the day and items were organized by function at eye level. One store attracted both young and old customers with young-focused branding. However, the document also points out some missed opportunities, like a lack of salespeople in the stores and no items on sale. One store was also too small to contain customer volumes.
Recommended
Zeina zuaiter
1) The document discusses various observational skills that can be used while shopping such as noticing employee behavior, sale signs, empty shelves, product quality and prices.
2) It notes that smells from freshly baked goods and visual displays near the cashier are effective at attracting customers.
3) Keeping an eye on small details throughout the shopping experience can make it more fun and different.
6 Lessons on Wine Advertising
This was originally presented at Vinitaly 2015 as part of 30 lessons in Wine Communications for Italian Brands (US focused) presented together with Rebecca Hopkins, Cathy Huyghe, Robert Joseph and Damien Wilson. The 30 lessons cover packaging, website design, advertising, PR and social media.
Creativity homework 2
The document summarizes observations from visits to several retail stores. It notes positive aspects like friendly staff and attractive designs. It also identifies opportunities like simplifying busy decor, adding maps and demos to aid navigation, and ways to entertain companions to increase sales. Common themes are using space and technology better to improve the customer experience.
Observation Lab
The document summarizes the author's observations of six different stores - two hat stores, two cosmetic stores, and two technology stores. Some stores had engaging sales clerks who helped customers, while others had sales clerks who did not engage customers. Store displays and how inviting the stores felt also varied, with one cosmetic store in particular standing out for its unique and fun decorations and displays. In conclusion, the most appealing stores had character and sales clerks who engaged with customers.
Take a look around!!
The document provides tips for optimizing retail store design and customer experience, recommending high ceilings, fragrance sales, soft background music, comfortable temperatures, ample merchandise tailored to the store type, decorated displays, and staff that reflect the store's image. It also discusses using sales promotions, large signage, product sampling, and understanding customer shopping preferences and influences to draw people in and maximize sales.
Upselling
This document provides tips for upselling techniques to increase sales and revenue. It recommends empathizing with customers to understand their needs, then motivating them to purchase additional items or services by explaining the benefits and how it will improve their lives. The key is to upsell after securing the original sale by making the offer sound effortless and describing popular options, without being pushy about it. Consistency and focusing on benefits rather than pressure are important for successful upselling.
Six stores in Las Vegas
The document provides observations and recommendations for various retail stores. It notes a clean Dollar Tree location but suggests focusing more on American-made products. It recommends TJ Maxx create a dedicated runners section. It also suggests Smith's grocery could improve customer service and replace open refrigerators. Starbucks is advised not to lose its roots despite expansion. A cell phone retailer should simplify plans. A convenience store catering to auto customers could offer healthier options.
Paying attention allan
The document discusses observations from visiting 6 retail stores. It notes that 3 stores had a neutral cool scent inside. Most stores had lighting throughout the day and items were organized by function at eye level. One store attracted both young and old customers with young-focused branding. However, the document also points out some missed opportunities, like a lack of salespeople in the stores and no items on sale. One store was also too small to contain customer volumes.
Ob11 05st
Perception and individual decision making are influenced by biases and shortcuts. People rely on bounded rationality to simplify complex problems. Decisions are affected by organizational constraints, culture, and ethics. To improve decision making, one should be aware of biases, combine analysis with intuition, and enhance creativity.
Ppt perception and individual Decision Making
This document discusses perception and individual decision making. It explains that perception is how individuals interpret sensory information to make sense of their environment, and that perceived reality strongly influences behavior more than objective reality. It also discusses factors that influence perception, like attitudes and experiences. The document goes on to explain attribution theory and common shortcuts people use in judging others, like stereotyping. Finally, it discusses how perception shapes decision making by how individuals screen and interpret information to identify alternatives and make choices.
Perception and individual decision making
Perception is how individuals organize and interpret sensory impressions to understand their environment. People's behavior is based on their perceived reality rather than objective reality. When judging others, people use attribution theory to determine if behaviors are internally or externally caused based on distinctiveness, consensus, and consistency. Common shortcuts in judging others include selective perception, halo effect, contrast effect, stereotyping, and projection. Decision making is influenced by perception and individual differences like personality, gender, abilities, and culture as well as organizational constraints like performance evaluations, rewards systems, and time pressures. Ethical decision making considers utilitarianism, respecting rights, and impartial justice. Improving decisions involves understanding biases, combining rational and intuitive thinking, and enhancing creativity.
Perception
The document discusses organizational behavior and perception. It covers factors that influence perception, person perception and attribution theory. It then discusses shortcuts used in judging others like selective perception and halo effect. It also discusses decision making, models of decision making, biases that can influence decision making, and factors like personality and constraints that can influence an individual's decision making. It ends by discussing creativity and components needed for creativity.
Perception & decision making
This document summarizes key concepts from a chapter on perception and individual decision making. It discusses how perception influences behavior, factors that shape perception, and shortcuts individuals use to make judgments. It then covers attribution theory, biases in decision making, and models of rational versus intuitive decision making. Finally, it discusses how individual differences, organizational constraints, and culture can impact the decision process. The goal is to understand how perception shapes problem identification and choices, and how to improve decision making.
PERCEPTION AND INDIVIDUAL DECISION MAKING
This document discusses various topics related to individual perception and decision making. It covers how perception is influenced by factors in the perceiver, situation, and target. Attribution theory is explained, specifically how people make internal or external attributions about others' behavior. Common biases and shortcuts in judgement like the fundamental attribution error are also reviewed. The rational model of decision making is outlined along with common biases. Individual differences and organizational constraints that can impact decisions are described. Three ethical decision making criteria and the importance of creativity to decision making are also summarized.
Perception and individual decisionmaking
This chapter discusses perception and individual decision making. It defines perception as how individuals organize and interpret sensory impressions to make meaning of their environment. People's behavior is based on their perceptions, not objective reality. The chapter also examines factors that influence perception, such as attribution theory and biases. It then discusses the rational decision making model and how decisions are actually made, noting limitations like bounded rationality. Common biases in decision making are explored, along with ways to potentially improve the decision making process.
Creativity Class Assignment 2
The document provides observations from visits to several stores and markets in the Philippines. At Coffee Bean and Tea Leaf, the environment was moderately lit with relaxing background music. Products were mostly behind the front counter. At The Spa, the marble floors and high ceilings created a spacious feel. Products were not applicable as it was a spa offering services. The Salcedo Saturday Market was crowded with merchandise everywhere and various smells. There was no signage or cash registers needed. At Octagon computer store, products were on bright display throughout the store and several salespeople were available to assist customers.
Purple Goldfish minibuk: Little Things Can Make the Biggest Difference in Bus...
This minibuk talks about the concept of a Purple Goldfish and uncovers the 12 ways to win customers and influence word of mouth.
Lagniappe - send me an email at stan@purplegoldfish.com and I'll send you a physical copy.
6 open shops in Soho Benita (Seville)
Six shops in Seville's Soho Benita neighborhood were observed. The shops drew customers in with colorful facades, signage, and open doors or windows. Inside, the environments were warm, elegant, and comfortable with high ceilings, pleasant lighting and scents. Young salespeople greeted customers and encouraged browsing the well-arranged products. Art exhibitions enhanced the shopping experience. Most customers spent 15 minutes browsing before 70% made a purchase.
Assignment 2 sushmita mukherjee
The document discusses businesses in the Upper East Side of Manhattan that were visited after Hurricane Sandy. It summarizes insights from Mélange deli, a neighborhood flower store, and a new frozen yogurt shop. It also describes an empty drug store and favorite stores like L'Occitane, Apple, and Whole Foods that couldn't be accessed. The conclusion states that for businesses to succeed, salespeople should be knowledgeable, believe in their products, care about customers, and provide honest advice without pressure to buy.
6 OPEN SHOPS IN SEVILLE
The document summarizes observations from visits to 6 shops in Seville's Soho Benita district. Key points include:
- Shop fronts, signs, and windows draw customers inside. Young, attentive salespeople of both sexes greet customers.
- Warm, elegant, and original interior environments are found across shops. Merchandise is well-arranged with impulse items by registers. Art exhibitions enhance the shopping experience.
- Customers spend an average of 15 minutes looking at products. Around 70% make a purchase. Art exhibitions are a highlight that matches the shops' styles.
Purple Goldfish - Little Things Make The Biggest Difference Minibuk
The fourth edition of the Purple Goldfish Minibuk. It explores how the little things make the biggest difference in customer experience. For more information about keynotes and workshops by Stan Phelps, reach out to stan@purplegoldfish.com or call +1.919.360.4702.
Are you paying attention
The document summarizes observations about 6 different stores - Juan Valdez Coffee Shop, Home Sentry, Sony Store, GMO Eyewear Store, Cascabel Candy Shop, and Inkanta Design Store. For each store, 1-3 points of observation are provided about things like customer experience, product presentation, opportunities for improvement, and atmosphere. The document ends with a brief self-reflection about needing to improve creative skills.
Coffee news greatchoice4upresentation
Coffee News is a weekly publication delivered to restaurants and businesses where people eat that features funny and unusual news stories, jokes, and facts. It aims to provide positive news to readers tired of only hearing bad news. Over 799 editions are printed weekly across the US and world. Advertisers benefit from the unique format and monthly contests. Coffee News is seen as an entertaining read while waiting for food. It has distribution in over 200 locations in the Greater Tampa Bay area like malls, gas stations, and restaurants. Advertising is affordable starting at $25 per week and provides exclusive exposure within business categories in each edition.
Coffee news greatchoice4upresentation
Coffee News is a weekly publication delivered to restaurants and businesses where people eat that features funny and unusual news stories, jokes, and facts. It aims to provide positive news to readers tired of only hearing bad news. Over 799 editions are printed each week across the US and world. Advertisers benefit from the unique format of Coffee News, which readers enjoy while waiting for their food. It is seen as an affordable and effective way for businesses to advertise and reach a wide audience.
Coffee news greatchoice4upresentation
Coffee News is a weekly publication delivered to restaurants and businesses where people eat that features funny and unusual news stories, jokes, and facts. It aims to provide positive news to readers tired of only hearing bad news. Coffee News is seen in over 799 locations across the US and worldwide. It is an affordable and effective advertising option for businesses, as readers of all ages and demographics read it while waiting for food or service. Advertisers benefit from the repetitive exposure and ability to lock out competitors by advertising in exclusive business categories.
More Related Content
Viewers also liked
Ob11 05st
Perception and individual decision making are influenced by biases and shortcuts. People rely on bounded rationality to simplify complex problems. Decisions are affected by organizational constraints, culture, and ethics. To improve decision making, one should be aware of biases, combine analysis with intuition, and enhance creativity.
Ppt perception and individual Decision Making
This document discusses perception and individual decision making. It explains that perception is how individuals interpret sensory information to make sense of their environment, and that perceived reality strongly influences behavior more than objective reality. It also discusses factors that influence perception, like attitudes and experiences. The document goes on to explain attribution theory and common shortcuts people use in judging others, like stereotyping. Finally, it discusses how perception shapes decision making by how individuals screen and interpret information to identify alternatives and make choices.
Perception and individual decision making
Perception is how individuals organize and interpret sensory impressions to understand their environment. People's behavior is based on their perceived reality rather than objective reality. When judging others, people use attribution theory to determine if behaviors are internally or externally caused based on distinctiveness, consensus, and consistency. Common shortcuts in judging others include selective perception, halo effect, contrast effect, stereotyping, and projection. Decision making is influenced by perception and individual differences like personality, gender, abilities, and culture as well as organizational constraints like performance evaluations, rewards systems, and time pressures. Ethical decision making considers utilitarianism, respecting rights, and impartial justice. Improving decisions involves understanding biases, combining rational and intuitive thinking, and enhancing creativity.
Perception
The document discusses organizational behavior and perception. It covers factors that influence perception, person perception and attribution theory. It then discusses shortcuts used in judging others like selective perception and halo effect. It also discusses decision making, models of decision making, biases that can influence decision making, and factors like personality and constraints that can influence an individual's decision making. It ends by discussing creativity and components needed for creativity.
Perception & decision making
This document summarizes key concepts from a chapter on perception and individual decision making. It discusses how perception influences behavior, factors that shape perception, and shortcuts individuals use to make judgments. It then covers attribution theory, biases in decision making, and models of rational versus intuitive decision making. Finally, it discusses how individual differences, organizational constraints, and culture can impact the decision process. The goal is to understand how perception shapes problem identification and choices, and how to improve decision making.
PERCEPTION AND INDIVIDUAL DECISION MAKING
This document discusses various topics related to individual perception and decision making. It covers how perception is influenced by factors in the perceiver, situation, and target. Attribution theory is explained, specifically how people make internal or external attributions about others' behavior. Common biases and shortcuts in judgement like the fundamental attribution error are also reviewed. The rational model of decision making is outlined along with common biases. Individual differences and organizational constraints that can impact decisions are described. Three ethical decision making criteria and the importance of creativity to decision making are also summarized.
Perception and individual decisionmaking
This chapter discusses perception and individual decision making. It defines perception as how individuals organize and interpret sensory impressions to make meaning of their environment. People's behavior is based on their perceptions, not objective reality. The chapter also examines factors that influence perception, such as attribution theory and biases. It then discusses the rational decision making model and how decisions are actually made, noting limitations like bounded rationality. Common biases in decision making are explored, along with ways to potentially improve the decision making process.
Viewers also liked (7)
Similar to All is not as it seems
Creativity Class Assignment 2
The document provides observations from visits to several stores and markets in the Philippines. At Coffee Bean and Tea Leaf, the environment was moderately lit with relaxing background music. Products were mostly behind the front counter. At The Spa, the marble floors and high ceilings created a spacious feel. Products were not applicable as it was a spa offering services. The Salcedo Saturday Market was crowded with merchandise everywhere and various smells. There was no signage or cash registers needed. At Octagon computer store, products were on bright display throughout the store and several salespeople were available to assist customers.
Purple Goldfish minibuk: Little Things Can Make the Biggest Difference in Bus...
This minibuk talks about the concept of a Purple Goldfish and uncovers the 12 ways to win customers and influence word of mouth.
Lagniappe - send me an email at stan@purplegoldfish.com and I'll send you a physical copy.
6 open shops in Soho Benita (Seville)
Six shops in Seville's Soho Benita neighborhood were observed. The shops drew customers in with colorful facades, signage, and open doors or windows. Inside, the environments were warm, elegant, and comfortable with high ceilings, pleasant lighting and scents. Young salespeople greeted customers and encouraged browsing the well-arranged products. Art exhibitions enhanced the shopping experience. Most customers spent 15 minutes browsing before 70% made a purchase.
Assignment 2 sushmita mukherjee
The document discusses businesses in the Upper East Side of Manhattan that were visited after Hurricane Sandy. It summarizes insights from Mélange deli, a neighborhood flower store, and a new frozen yogurt shop. It also describes an empty drug store and favorite stores like L'Occitane, Apple, and Whole Foods that couldn't be accessed. The conclusion states that for businesses to succeed, salespeople should be knowledgeable, believe in their products, care about customers, and provide honest advice without pressure to buy.
6 OPEN SHOPS IN SEVILLE
The document summarizes observations from visits to 6 shops in Seville's Soho Benita district. Key points include:
- Shop fronts, signs, and windows draw customers inside. Young, attentive salespeople of both sexes greet customers.
- Warm, elegant, and original interior environments are found across shops. Merchandise is well-arranged with impulse items by registers. Art exhibitions enhance the shopping experience.
- Customers spend an average of 15 minutes looking at products. Around 70% make a purchase. Art exhibitions are a highlight that matches the shops' styles.
Purple Goldfish - Little Things Make The Biggest Difference Minibuk
The fourth edition of the Purple Goldfish Minibuk. It explores how the little things make the biggest difference in customer experience. For more information about keynotes and workshops by Stan Phelps, reach out to stan@purplegoldfish.com or call +1.919.360.4702.
Are you paying attention
The document summarizes observations about 6 different stores - Juan Valdez Coffee Shop, Home Sentry, Sony Store, GMO Eyewear Store, Cascabel Candy Shop, and Inkanta Design Store. For each store, 1-3 points of observation are provided about things like customer experience, product presentation, opportunities for improvement, and atmosphere. The document ends with a brief self-reflection about needing to improve creative skills.
Coffee news greatchoice4upresentation
Coffee News is a weekly publication delivered to restaurants and businesses where people eat that features funny and unusual news stories, jokes, and facts. It aims to provide positive news to readers tired of only hearing bad news. Over 799 editions are printed weekly across the US and world. Advertisers benefit from the unique format and monthly contests. Coffee News is seen as an entertaining read while waiting for food. It has distribution in over 200 locations in the Greater Tampa Bay area like malls, gas stations, and restaurants. Advertising is affordable starting at $25 per week and provides exclusive exposure within business categories in each edition.
Coffee news greatchoice4upresentation
Coffee News is a weekly publication delivered to restaurants and businesses where people eat that features funny and unusual news stories, jokes, and facts. It aims to provide positive news to readers tired of only hearing bad news. Over 799 editions are printed each week across the US and world. Advertisers benefit from the unique format of Coffee News, which readers enjoy while waiting for their food. It is seen as an affordable and effective way for businesses to advertise and reach a wide audience.
Coffee news greatchoice4upresentation
Coffee News is a weekly publication delivered to restaurants and businesses where people eat that features funny and unusual news stories, jokes, and facts. It aims to provide positive news to readers tired of only hearing bad news. Coffee News is seen in over 799 locations across the US and worldwide. It is an affordable and effective advertising option for businesses, as readers of all ages and demographics read it while waiting for food or service. Advertisers benefit from the repetitive exposure and ability to lock out competitors by advertising in exclusive business categories.
Similar to All is not as it seems (10)
Purple Goldfish minibuk: Little Things Can Make the Biggest Difference in Bus...
Purple Goldfish minibuk: Little Things Can Make the Biggest Difference in Bus...
Purple Goldfish - Little Things Make The Biggest Difference Minibuk
Purple Goldfish - Little Things Make The Biggest Difference Minibuk
All is not as it seems
- 1. Are you paying attention? James Marshall
- 2. Small Village Grocery Stores 2 are multi use, 1 is stand alone. 1 coffee shop nearby 1 leisure centre in next town 1 apple farm. One had a hidden agenda.
- 3. Opportunities The opportunity is for clarity of purpose of the store. Make people welcome. Know what you are selling, and do it well. 1 or 2 messages per customer per visit, gives the opportunity for an upsell. Information overload is the norm, so messages are ignored. Two of the stores don’t greet, don’t smile. That costs nothing. The apple farm was the most welcoming and had a very clear message on the surface. On further inspection it is the front for a religious sect with virulent anti- semetic, homophobic , racist and misogynistic views. They are hiding in plain sight behind smiles and apple cake!
- 8. Missed Opportunities • It doesn’t hurt to say welcome • It helps to say what you are on the outside • No where is Coffee mentioned.
- 9. One Stop Implies all your groceries are in here.
- 10. Too much? If you try to cater for everyone, then you end up with nothing. “One stop” should be a grocery store for convenience. Instead, it tries to hard to sell on impulse, not on what we need. There are too many messages. I know what I am getting when I go to the Apple Farm or Costa Coffee.
- 12. Core product Core product is coffee appeals to all Opportunity for upsell. with variety. Breakfast, snacks. Business market, hotel next door, rest stop.
- 13. Simple is best This high ceiling with big sculpture is not given the recognition it deserves. 12 noticeboards inside the Leisure Centre aren’t enough. Posters, flyers and signs are put on every available surface. Ironically there is no signage outside.
- 15. What am I supposed to read?
- 16. Multi use can be clear.
- 17. Older clientele in the Post Office