1. Alex Horobin
Personal Profile
I am a forwardthinkingindividualwith leadershipqualitiesand anatural flare forSalesand
Marketing.Withexcellentbusinessmanagement anddevelopment skills,whohasthe abilitytowork
on theirowninitiative oras part of a team.An individual thatiskeentoutilise existingskillsandtake
on newchallenges.
GreenDeal/ Eco (Centrica) May 13- Current
Centrica plc is a British multinational utility company with its headquarters in Windsor, Berkshire,
and a £27.9Billionturnover.
BusinessDevelopmentManager
Working for British Gas with their Green Deal and Eco roll out across the UK, overseeing and
supporting the successful operation of their commercial and domestic operation. We currently have
9 teamsof Eco and GDA’s, whoofferhomes andbusinesses energysavingadvice on:
Cavity Wall insulation, External Wall Insulation, Loft insulation, Boiler replacement, Energy Efficiency
measures, Smart Meters, Energy Switching and tailor made commercial quotations (Utilities), Solar
PV, Thermal andBio-Mass
Key Responsibilities:
 I carry out ongoing support and training for my teams, and phase in the introduction of new
productsintoour portfolio.
 Covered multiple aspects of energy, including wholesale, domestic, commercial and
renewable.
 The focal point and face of GD /Eco for British Gas, working with many of their Blue Chip
clientswhilstinthe role.
 Preparing,negotiatingandmanagingmajorplanningapplicationsforsolarpowerplants
 ProjectManage from conceptto signoff.
 Businessdevelopment
 Liaisingwith3rdparty installationteam
 Adheres to all company policies, procedures and business ethics codes including anti-bribery
policy.
 Recruitment of domestic and commercial Sales Teams.
 Took BritishGasonto the road fromroad shows,communitygroups,andtoexhibitions
 Implemented reportingstructure,involvedinrecruitmentandmanagedredundancy
programme
 Managed fieldsalesteamsof 60+ withinDomesticandCommercial
Key Achievements:
 Project managed and lead the Sainsbury initiation which has lead to £25m increase in
revenue
 Introducedvirtual providers- IKEA, Sainsbury's,AsdaandTesco
 IncreasedCustomerbase by15% withinWholesale
 From 0 to £4.5 mil turnoverwithinGreen deal andECO
 Enforced KPIsforfieldteam whomoverachievedtargetby18%

2.  Increased a team from 1 to 3 due to increase in service demand from the implementation of
the scarppage scheme whichdeliveredanincreasedturnoverof £10mil
 Identifiedindividual sector loss and improvement, and offered team incentives which lead to
continuedgrowthof clientsandrevenue.
GS Solar (EuropeanSales Manager) Jan 10- Apr 13
GS are one of the largest international module manufacturersinthe world,andlike othertier1’s,
workwitha numberof tier2 organisationsthatre-brandandre-sell theirsolarmodules andLED
lighting.
SalesManager
Overthe last couple of yearsGS Solarhave electedtocome forwardand become afull turnkey
provider.
Key Responsibilities:
 I helpedthemwithinitially settingupinthe UK, from writingtheirSalesbrochures /VAT
applicationstoRegisteringthemwiththe UKsolarbodies.
 Organisingtrade shows forInterSolar/Ecobuild, (UK/ Europe wide) andattendingthem.
 Workedto confirm the IKEA (UK) contract, whichcurrentlytotals 5MW of rooftop
installations,full turnkey.
 Managed a (self employed) domesticsalesforce of 44 people withinthe UK.
 Managed andprocuredthe commercial projects from50KW to 5MW
 Workedclosely withthe BCC,BFG, BES and Carilliononthe GreenDeal partnerand
deploymentopportunity launchedin February 2012.
 RecruitedSalesteam,trainedandmanagedtheirdevelopment
 Implementedsalespitchandmarketingmaterialforsalesteamtoutilise whilstwithclients.
Key Achievements:
 IncreasedprojectandClientbase fromnothingto1MW IN Domestic,4MW inCommercial
and thisdoesnotincorporate the corporate clientsest4MW
 Projectmanagedthe largestroof topinstallationinthe UKwith IKEA witha revenue of
£5.2mil
 Won the GreenDeal withCarillionof £260mil
 Doubledthe projectedturnoverinyear1 from£500,000 to £1mil.
Sohlar Aug 09- Jan 2010
DevelopmentManager- Contract Employment
 DevelopingPV andSolarwaterheatingwithinthe business.
 Awarded a contract fromWolverhamptonCouncilthroughThomasVale toputpanelsona
thousandcouncil propertieswithinthe borough,£270k of business
 Recruited,trainedandimplementedasalesteam of 8 and3 in house telesales

3. EARLIER CAREER
FocEnergy Managing Director 2002-2009
NTL SalesManager 1998-2002
NTL BusinessDeveloper 1994-1998
NTL Team Leader 1992-1994
NTL SalesMan 1989-1992.
TRAINING COURSES:
C&G ProjectManagement(Vocational)
C&G Renewables6281-02 (Vocational)
NVQ(STHW) (Vocational)
NICEIV SolarPV (Vocational)
G83/BS7671 (Domestic) (Vocational)
TS4U-G59 (Commercial)(Vocational)
MEMBER OF:
STA
EPVA
BPVA
EDUCATION:
2002-2004 MCI / BirminghamUniversity NVQ2 CiscoBusinessand
NVQ2in Oracle Database
1987-1989 North Warwickshire &HinckleyCollege HND inBusiness&Finance
VOLENTRY ROLE:
WembrookEnergy(CommunityCo-Operative) October 13 - Present
I was asked to write a business plan for the National Lottery for a Co-operative “Not For Profit”
renewable corporation. The plan that I wrote was highly thought off and backed, with myself asked
to become its MD. Wembrook is very much in it’s early stages and I think, would need the backing of
a potential installer/manufacturer totake shape andbecome a sustainable opportunity.
 Managing the developmentof aportfolioof groundmountedsolarpowerplantprojects
 Engaging with landowners, negotiating and agreeing heads-of-terms, option and lease
agreements
 Providing commercially astute and informed planning advice on utility-scale solar power
plants
 Arrangingpublicandstakeholderconsultation