The Friday Night Live Youth Council at Sunnyside High School did a wonderful campaign revolving around Alcopops and their dangers in their community. This is a look into their experience.
The average American drives for the first time during their teenage years. Teenagers make up the second smallest group of drivers in the US. Ironically, drivers aged 16 have the highest crash rates compared to drivers in other age groups.
The average American drives for the first time during their teenage years. Teenagers make up the second smallest group of drivers in the US. Ironically, drivers aged 16 have the highest crash rates compared to drivers in other age groups.
This slideshow is aimed at a high school student audience in order to impart basic information about Media Literacy. This slideshow reviews the "4 P's" of marketing and encourages youth to question the ways in which the alcoholic beverage industry markets to youth and other demographics.
Both grocers and wine retailers are looking for a way to capitalize and expand on the shifting behaviors of consumers who aren’t just crossing ‘wine’ off a shopping list, but rather looking for an experience they haven’t had before.
Sampling is the key to an experience-driven customer and the foundation for increased sales of both bottles and cases of wine.
For off-premise businesses things that used to be an afterthought are turning into focal points.
Consumers are looking for easy, memorable experiences in the wine section of grocery stores and on the shelves of specialty shops.
Branding: Product Design in the Beverage Category
Formed Company name and logo, target market, features and benefits, competition, mental map, core brand associations, brand mantra, core values, what the company stands for, positioning grid, positioning statement, branding objectives, etc.
This slideshow is aimed at a high school student audience in order to impart basic information about Media Literacy. This slideshow reviews the "4 P's" of marketing and encourages youth to question the ways in which the alcoholic beverage industry markets to youth and other demographics.
Both grocers and wine retailers are looking for a way to capitalize and expand on the shifting behaviors of consumers who aren’t just crossing ‘wine’ off a shopping list, but rather looking for an experience they haven’t had before.
Sampling is the key to an experience-driven customer and the foundation for increased sales of both bottles and cases of wine.
For off-premise businesses things that used to be an afterthought are turning into focal points.
Consumers are looking for easy, memorable experiences in the wine section of grocery stores and on the shelves of specialty shops.
Branding: Product Design in the Beverage Category
Formed Company name and logo, target market, features and benefits, competition, mental map, core brand associations, brand mantra, core values, what the company stands for, positioning grid, positioning statement, branding objectives, etc.
The Four Biggest Myths About Underage Drinking (And What Parents Can Do About...Ellena Fortner Newsom, APR
Are you buying into misinformation about alcohol and teens? You aren't alone. Discover the biggest myths and gain strategies to help your kids and teens not drink until 21 years of age. madd.org/PowerTalk21
2. Peer Surveys 1 out of 3 students drink energy drinks They also mix these energy drinks with alcohol. Out of those students, almost all have witnessed others mixing their energy drink with alcohol or done so themselves.
3. Peer Surveys Energy Drinks Surveys reveal that teenagers drink Monster Rockstar Amp Red Bull Java Alcohol For alcohol and alcoholic energy drinks there are Four Loko Bacardi Tequila Hennessy Vodka Remy Martin Crown Rum Christian Brothers
5. Store Site Surveys Of the stores surveyed, 100% had 15 or more different brands of alcohol being sold. Most stores had alcoholic beverages placed next to the energy drinks. Alcopops! Chocolate Milk!
6. Store Site Surveys Advertisements In all the stores, the alcoholic energy drinks were cheaper than the energy drinks for the same size. Example: Regular Energy Drink: $3.49 Same Sized Alcoholic Energy Drink: $1.99 Most stores have many advertisements plastered all over their walls, windows, and even on the floor. These advertisements range from both alcohol to energy drinks and even cigarettes. Prices